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21st Century Rule #1:   Technology replaces ideology
21st Century Rule #2:   Living in the land of the free
21st Century Rule #3:   Bootstrapping beats big bucks.
21st Century Rule #4:   Niches are delicious
21st Century Rule #5:   Power of blogs & first mover advantage
21st Century Rule #6:   Expand the pie.
21st Century Rule #7:   Do the hustle
21st Century Rule #7a:   Corollary: Just dance

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