The webinar discussed the impact of social media on careers. It began with presenters introducing themselves and noting how to ask questions. A survey found the biggest career challenges were technology/social media and networking. The webinar covered assessing one's social media skills and presented a new job search model emphasizing competence, experience, credentials, and differentiated value, authentic story, and brand community. Live webinars and courses were promoted to further skills in areas like branding and social media strategy. Participants were encouraged to continue the conversation on LinkedIn.

1. SHIFT!
The Impact of Social Media On Careers
My Alumni Link LLC
Walter Akana
Carol Ross
All content is owned by My Alumni Link LLC and is solely for your personal, non-commercial use. Reproduction or dissemination is
prohibited. (c) Copyright 2011, My Alumni Link LLC, all rights reserved.

2. Presenters
Walter Akana
walter@myalumnilink.com
Twitter: walterakana
Location: Atlanta
Carol Ross
carol@myalumnilink.com
Twitter: carolross
Location: Denver
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3. Quick Notes
Help Desk: Krista Gunzel
Krista@myalumnilink.com
Location: Charlotte, NC
Slides and recording of this webinar: Sent to all
registered participants 24 hours after live webinar
Q+A box: On left side of screen, type in your
questions here.
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4. Goal
Help talented professionals, with a range
of career goals, compete in a social
media era to increase their
opportunities.

5. Biggest Challenge in Managing Career
• Technology, inc. social media
• Networking
• Time
• Job search
• Finding right fit/career
• Other: branding, career change, biz
development, re-entering workforce, ageism
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6. Social Media Curriculum
Career Management Framework High level,
What to Focus on Now conceptual for
wide audience
Survey of Social Media
Pros and Cons
Online Presence
Strategy and Implementation of
Social Media
Advanced Social Media for Bottom-line results
Solopreneurs for narrow audience

7. Self-Assessment
1. I have a positive attitude about using social media.
2. I have an online profile that shows and validates my
brand
3. I have a social media strategy that I’m confident will get
me the results I want, while being efficient with my
time.
4. I know where to look online to make valuable
connections .
5. I know how to start and maintain conversations online.
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8. Self-Assessment
6. I create status updates on social media that are a mix
of professional and personal.
7. I make use of social media to highlight my expertise.
8. I add value to others in my online activities and act
with a spirit of generosity.
9. I routinely move from online contact to phone or face-
to-face interactions, as a way to deepen relationships.
10. I routinely use social media as a way to continue a
conversation with people I’ve met in-person or talked
to over the phone.
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10. Job Search Model
Competence Experience Credentials
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11. Job Search Model Looks Like This
• Headline of resume: “20 Years of Experience”
• Message in interview: “I can do anything”
• Online networking: Collecting friends and LinkedIn
connections
• LinkedIn profile: “Team player, proven track record,
results-oriented”
• Over-reliance on titles, certifications: “Dr. Joe Smith, PhD”
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12. Today: Necessary, …
Competence Experience Credentials
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13. …But Not Sufficient
Competence Experience Credentials
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14. Social Media Revolution
38 years
50 Million Listeners
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15. Social Media Revolution
4 years
50 Million Users
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16. Social Media Revolution
< 1 year
…to add > 200M users
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17. The rate of change is
accelerating!
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18. More. Than. Ever.
The Web Pervades Our Daily Life
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19. 36%: Spend less on job boards
46%: Spend more on social recruiting
83%: Recruit in social networks
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20. Who to Screen Out?
79% of US hiring
managers and
recruiters reviewed
online information
about job applicants.
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22. Trusted Networks
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23. Differentiated Authentic Brand
Value Story Community
Competence Experience Credentials
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24. Differentiated Value: Jacquie
I believe that words are powerful. Over many
years as a professional writer and editor, I have
helped diverse organizations craft words into
effective messages. My gift is to see through
to the message that may be veiled from the
reader, and create the bridge from good to
great writing.
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25. Differentiated Value: Christian
I’m a sales and marketing strategist who
wholly subscribes to Peter Drucker’s definition
of the purpose of a business: to create and
keep a customer. I have a talent for doing both,
and I enjoy the challenge.
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26. Differentiated Value: Jason
I have a calling to reinvent Human Resources.
I do this by being an HR leader who connects
HR to business and teaches others how to do
the same.
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27. Authentic Story: Christian
Business development, marketing, and sales – my
areas of expertise – boil down to how an outsider
succeeds in becoming an insider.
I began learning about this as a child growing up in
Southern Arizona. I was raised in an age-restricted
community. There were no kids in my neighborhood,
but I learned to improvise. Before long, I was regularly
having happy hour with my neighbors, who served me
Tang in a brandy snifter. That was my first community
relations gig.
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28. Authentic Story: Jason
“Why can’t it be done?” Answering this question
has shaped my life and career. …
In high school, an interest in Christian rock music
spurred an effort to bring a concert to our town and
led to an event attended by hundreds.
In college, I shared a vision for a fraternity that held
itself to a higher standard. We founded that
fraternity and ultimately received national
recognition for our efforts.
Today, I focus on the reinvention of people and
companies.
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29. Brand Community: Christian
“Christian has the innate ability to connect with people
in a way that makes you feel like you're his only client.
He routinely responded promptly to my calls and I
could tell that client satisfaction was a top priority to
him.
Christian also spent time with me beyond typical client
obligations, helping me develop marketing tools and
defining a marketing approach. I recommend him as
one to do business with.”
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30. Brand Community: Jason
“Jason is a true thought leader in strategic HR and
recruiting. He is innovative, bright, and results driven.
Jason is a master at creating business cases for HR
initiatives and for delivering on the promised ROI. He is
a great leader of teams and manager of people.
Jason is also an energizing and sought after speaker
on the topics of talent management, generation next,
and social networking. Jason has my top
recommendation.”
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31. The Good News?
CRSConnect
It’s not too late to catch up….
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32. Biggest Challenge in Managing Career
• Technology, inc. social media
• Networking
• Time
• Job search
• Finding right fit/career
• Other: branding, career change, biz
development, re-entering workforce, ageism
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33. Challenges:
Finding Right Fit/Career, Career Change,
Branding, Re-Entering Workforce, Ageism
• Discover Your Brand Story
• Webinar + Profile Kit + LinkedIn Critique Call
• http://bit.ly/brandstory2011
• $49
• Consider taking additional webinars in this
social media series
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34. Challenge:
Technology / Social Media
• Survey course on social media
• Decide how much you want to invest in using
technology to meet your goals
– Discover Your Brand Story
– Create Your Social Media Strategy and Implement It
– Advanced Social Media for Solopreneurs
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35. Challenge: Networking
• Networking Naturally Recorded Webinars
• Three recorded webinars
• www.naturalway2network.com
• $35
• Online Networking: Entire Social Media Series
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36. Challenge: Job Search
• Survey course on social media
• Discover Your Brand Story
• Create Your Social Media Strategy and
Implement It
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37. Challenge: New Clients
• Survey course on social media
• Discover Your Brand Story
• Create Your Social Media Strategy and
Implement It
• Advanced Social Media for Solopreneurs
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38. Live Webinars
• LinkedIn and Facebook and Twitter, Oh My!,
March 22 or 23 (Northwestern alumni)
• Discover Your Brand Story, April 5 and 19
• Create Your Social Media Strategy, and
Implement It, April 28
• Advanced Social Media for Solopreneurs,
May 17
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39. Q&A
Phone: *2 to raise hand
Webcast: Type into Q+A box
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40. Continue the Conversation
Join our LinkedIn group: Search under “My Alumni Link”
Carol Ross: carol@myalumnilink.com
Twitter:@carolross
Walter Akana: walter@myalumnilink.com
Twitter@walterakana
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41. Thank You!
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