Social Media Made Simple - at PodCamp Cleveland 2011
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Presented at PodCamp Cleveland at the Cuyahoga Valley Career Center in Brecksville, Ohio on April 29, 2011 by Carol Smith of Midwest Research, LLC. This presentation is for people who are new to social media tools like Twitter, LinkedIn and FaceBook. Carol Smith reviews the basic concepts of these three tools, their similarities and differences. Create opportunities for yourself personally and professionally with social media!
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Social Media Made Simple - at PodCamp Cleveland 2011
- 1. PodCamp Cleveland 2011 April 30, 2011 Social Media, Made Simple
- 2. Social Media What it is Examples of use Basic concepts Overviews Twitter Facebook LinkedIn Rules of Engagement: Etiquette
- 3. Slightly Edited Me 3
- 5. Social Media New term for communicating using technology Shorter, faster, less formal Still developing
- 6. Balance
- 7. 7 Personal
- 10. Discuss
- 11. 11 Professional
- 12. Colleagues, Future Client/Boss upa
- 13. Variety of Tools
- 14. Basic Concepts
- 15. Lee LeFever, Common Craft, LLC 15
- 16. Profile About you First Impression Your message to the world Public
- 17. Twitter
- 18. Facebook
- 19. LinkedIn
- 20. Your Avatar Many options Image? Eye Contact? Clearly identifiable? Personality?
- 21. Status What you are thinking, doing, interested in Share funny, thoughtful things
- 22. Status
- 23. My Facebook Friends Personal Politics, religion, etc.
- 24. My LinkedIn Professional Work Limited personal
- 25. My Twitter Edited Mixture Mostly work Some personal Light politics
- 26. Facebook
- 27. Friends & Family Sharing What you like Who you know What you know Playing games, interacting Finding people and organizations
- 28. 28
- 29. 29 Me Share Engage Learn
- 30. 30
- 32. Feature Rich Make new connections People Groups Companies New opportunities Jobs Events Research opportunities
- 33. 33
- 34. 34 Me Share Learn Engage
- 35. Twitter
- 36. Tweets with my Tweeps Short messages about anything 140 Characters (longer ones allowed)
- 37. 37
- 38. 38 Me Share Followers Learn
- 39. Managing Information Share Engage Learn
- 40. Rules of the GameSocial Media Etiquette
- 41. 1. Be Real Lying is much more difficult than telling the truth. You have to remember what you say.
- 42. 2. Add Value Before posting ask yourself: How is this providing value to the conversation? To the community? Talking about your product or service can be considered valuable In most communities, it is unwelcome and intrusive 10 Golden Rules of Social Media by Aliza Sherman May. 26, 2009 http://gigaom.com/collaboration/10-golden-rules-of-social-media/
- 43. 3. Collaborate & Share Work with others Be nice, we’re all sisters and brothers Do good Share time, information and knowledge “Sharing is the fuel of the conversation engine.” 10 Golden Rules of Social Media by Aliza Sherman May. 26, 2009 http://gigaom.com/collaboration/10-golden-rules-of-social-media/
- 44. 4. Do not assume privacy Be responsible and purposeful Good Get a kidney1 Find a partner, sibling2 and/or job Bad Future employers Family Frienemy http://facebooklogin.net/news/faceboo-post-brings-new-kidney-for-iowa-man/ http://facebooklogin.net/news/missing-sibling-found-through-facebook/
- 45. 5. Do not believe everything http://health-beauty-2468.blogspot.com/2010/06/justin-bieber-died-is-justin-bieber.html
- 46. 6. Give Kudos Be generous Give praise Retweet posts Commenting adds value “Like” things 10 Golden Rules of Social Media by Aliza Sherman May. 26, 2009 http://gigaom.com/collaboration/10-golden-rules-of-social-media/
- 47. Expand Your Reach & Opportunities 47
- 48. How Will You Participate? 48
- 49. Contact Carol J. Smith Cell: (773) 218-6568 Email: carol@mw-research.com Twitter: @carologic Facebook: https://www.facebook.com/carologic LinkedIn: http://www.linkedin.com/in/caroljsmith