ASU Lodestar Presentation for Gen Next Class

1. How to Tell Your Story

2. Preface

3. Table of Contents
Start with the end in mind
Key ingredients to a compelling story
Who should hear it
How do you tell them

4. Chapter 1: Death of the Elevator
You don’t have :30
Make a connection
quickly
Give it to me in 120
characters

5. One True Thing
Safety Innovation Magic

6. Writer’s Lab

7. Chapter 2: A Captivated Audience

8. Natural Selection
List them all out
Who can help
achieve your
objective?
Rank them

9. What is Your Ask?

10. Writer’s Lab

11. Chapter 3: Find Your Voice

12. How Do You Find Them?
Don’t create your own
outposts first
Go to where they are
already
Then decide if you need
a separate channel

13. Take Their Order
But Listen FIRST!
What language are they using?
What questions do they have?

14. Let’s Hear It
And see it
Content is King
Don’t ignore
traditional media

15. Questions?