Authentic Self Promotion for Women (on- and off-line)
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This presentation addresses why women don’t self promote as much as we should – including strategies for incorporating self promotion into our daily lives, as well as practical tools for engaging in authentic self promotion both on- and off-line.
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Authentic Self Promotion for Women (on- and off-line)
- 1. Caroline Cummings socialmedia-bootcamp.com carolineineugene@gmail.com Authentic Self Promotion On- and Off-line
- 3. “We do the exact same job and he earns $100,000 to my $80,000…”
- 4. In 2005, women under 25 working full-time earned 93.2% of men's salaries Compared to those25 and older, who earned 79.4% of men's salaries
- 6. What is Self Promotion? Working hard = self promotion? Dedication to your job/clients? Working long hours? Taking the lead to let others know about the good things you have done, can do and are doing? Ronna Lichtenberg, author of Pitch Like a Girl: How a Woman Can Be Herself and Still Succeed
- 7. “Using your influence, skills and powers of persuasion to gain support and to get people to do what you want them to do”
- 8. Self Promotion = Public Relations = Marketing = Sales = Social Media = Part of doing biz = Makes $$$ = Fun!
- 9. Self Promotion is Character Building Unleashing your inner hero! Stepping out of your comfort zone Asking for a raise/promotion/job Stepping up to take the lead Admitting when you’re wrong Volunteering in your community Sharing your successes Speaking up for yourself and others Image Source: jupiterjenkins.com/blog2/?p=923
- 10. How do I self promote authentically??
- 11. Know what your end goal is first Make a self promotion plan What do you want to be known for and why? Be a conversation starter Show interest in others Give value (sell without selling) Promote others by using your talents/expertise Thoughtful and sensitive in delivery Breathe! Pause! Smile! Eye Contact!
- 12. Why we don’t self promote… We never learned how to We don’t think we know how to It’s not “lady-like” It’s not my style Accusations of conceit It’s “shameless” We’re too embarrassed It’s too stressful We’ll sell ourselves short We’ll oversell ourselves
- 13. Examples of… Self Promotion
- 14. Craft Your Bio Accordingly My bio #1 My bio #2 My bio #3
- 15. The Art of Self Introductions…
- 16. The Entrepreneur The Advocate The Life of the Party! The Philanthropist
- 17. Mommy CEO Creative Writer The Observer The Investor
- 18. Join Groups – Start Groups
- 19. Get a “Promo Buddy”
- 20. Deliver presentations Topic of Passion Use Images Tailor It Prospect It Engage Audience Empower Audience Tell Stories Your Ask?
- 22. What’s News? Who Cares? Significant client/hire Client’s successes New location Events Awards Honorable mention New products New partner …………..
- 23. Examples of On-Line Self Promotion…
- 25. Tweet Your Events, News & Successes…
- 26. Leverage your successes to promote something interesting or important to you
- 27. Post Your Events, News & Successes…
- 28. Create a “Top 10” List Most popular… Fastest growing… Didn’t know… Interesting… Why to… Why not to… Places to visit… …………… Image Credit: www.cbs.com/latenight/lateshow/
- 29. Blogging = Self Promotion
- 30. Self Promotion is Also Giving Others Tools To share the good things you have done, can do and are doing…
- 31. Gather Citizen Marketers Customer evangelists who generate media (primarily online) on behalf of products, services, companies, or people who generate inspiration.
- 33. Self Promotion Tool Kit Write a ‘Self Promotion Plan” – where, when, why, and how Physical collateral (biz cards, product samples, etc.) Find “Promo Buddies” Gather 10 Citizen Marketers Develop a Personal Media Kit Bio, testimonials, fact sheet, blog, etc… A “Top 10” presentation Linkedin account (100% rule – all business) A blog (100% rule – all informational) Facebook account (80/20 rule) Twitter account (50/50 rule)
- 35. “If you can’t say it to yourself when you’re alone, you’re not going to be able to say it in front of another person.” -Whitney Snell OSU Freshman Rock Star!
- 36. Go ahead – venture out onto the skinny branches of life... It’s where opportunities lie, fun and excitement exists, and where growth happens…
- 37. Believe you deserve it!
- 39. Caroline Cummings socialmedia-bootcamp.com carolineineugene@gmail.com Authentic Self Promotion Discussion Time!
Notas do Editor
- One is that older women are factored into the wage gap equation, and many of these women from an older generation work in jobs still subject to the attitudes and conditions of the past.(up from 61 cents in 1960)Equal Pay Act, June 10, 1963 (Kennedy)Lily Ledbetter Fair Pay Restoration Act, 2009 (Obama)which allows victims of pay discrimination to file a complaint with the government against their employer within 180 days of their last paycheck. Previously, victims were only allowed 180 days from the date of the first unfair paycheck. This Act is named after a former employee of Goodyear who alleged that she was paid 15-40 percent less than her male counterparts, which was later found to be accurate. President Obama has vowed to reduce the wage gap between the genders:
- Of the 500 largest publicly-traded companies in the U.S. – how many are lead by women CEOs?Yet women receive 6 in 10 college degrees. 15 Fortune 500 companies have women CEOs (3%)28 Fortune 1000 companies have women CEOs (less than 3%)