Think Visability March 2011 Jackie Hole / Carnival Creative Speaker notes. Why Pay-Per-Click / PPC is Crucial to Your Search Engine Marketing Strategy and 10 major tricks you might be missing. #thinkvis

1. Why Pay-Per-Click is Crucial to Your Search Engine Marketing Strategy (…and 10 Major Tricks you might be missing) Jackie Hole – Think Visibility Presentation – March 2011

3. What is PPC? (For the newbies out there)

4. Sponsored listings (PPC)

5. Organic listings (SEO)

8. Why should you use PPC?

17. Yet with all this control many business fail to get the best out of their PPC campaigns Why?

19. So how can we improve?

21. #1 Better Planning & Structure

23. Improve your PPC #1 Better Planning : Better Structure Account Structure Structure your account effectively – but don’t take it literally… name your ad groups!

26. #2 Switch off Defaults

29. #3 Separate the Networks

32. #4 Use Tools

36. # 5 work on your CTR

39. # 6 Use a Privacy Policy

41. # 7 Effective Keyword Matching

43. # 8 Don’t tax the system

46. # 9 Try out New Features

49. # 10 Test EVERYTHING

53. Takeaways?

55. If you are spending more in man hours and budget than it might cost you to hire a professional… Improve your PPC #10 Test Everything

56. Time to get help? www.carnivalcreative.com email: info@carnivalcreative.com @carnivalagency @jackiehole Tel: +44 (0) 113 815 3301 PPC Management & Training