Aastra 5000 Keynote talk EN world launch premiere

April 3, 2008 Aastra 5000 launch

Agenda ,[object Object],[object Object],[object Object],April 3, 2008 Aastra 5000

Aastra : a global leader in Enterprise Communications ,[object Object],[object Object],[object Object],April 3, 2008 Aastra 5000 2003 : Aastra enters the European Market 2008 : Aastra New leader in Europe

Aastra Value proposition ,[object Object],[object Object],[object Object],[object Object],April 3, 2008 Aastra 5000 OPEN IP Communication solutions

Aastra Value proposition ,[object Object],[object Object],[object Object],[object Object],[object Object],April 3, 2008 Aastra 5000 IP PBX Call Manager Open Source Microsoft IP end-points for Centrex

Aastra Value proposition We are ready to deliver ,[object Object],[object Object],April 3, 2008 Aastra 5000 OPEN IP Telephony solutions

Aastra Global strategy Product offering April 3, 2008 Aastra 5000 Innovation Leveraging technogical synergies Appliances Servers Common terminals Common FMC solutions Common Applications Open IP Telephony Unified Communications Fixed-Mobile Convergence

Aastra Global strategy Large entreprise offering ,[object Object],[object Object],[object Object],[object Object],[object Object],April 3, 2008 Aastra 5000

CIO strategy IT strategy driven by market trends April 3, 2008 Aastra 5000 To be Flexible & Reactive is key

CIO strategy IT strategy driven by end-users and company needs April 3, 2008 Aastra 5000 Innovation for productivity and efficiency

Market Enterprise communication trends Aastra vision : Openess for agility April 3, 2008 Aastra 5000 Open & Flexible for a more competitive business

Market Enterprise communication trends Aastra vision ,[object Object],[object Object],April 3, 2008 Aastra 5000

Market Enterprise communication trends Aastra vision ,[object Object],[object Object],[object Object],April 3, 2008 Aastra 5000 SIP is READY for Open IP Telephony

Aastra global strategy Be ready for IP Telephony 2.0 April 3, 2008 Aastra 5000 2002 2007 2012 IP Telephony 2.0 % IP Telephony PROPRIETARY SOLUTIONS TDM TRUNKS / IP PROPRIETARY SETS OPEN SOLUTIONS SIP TRUNKING SIP TERMINALS SIP APPLICATIONS

IP Telephony 2.0 IP trunking enables fast RoI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Aastra 5000 IP networks TDM networks April 3, 2008 WAN Bottleneck of Gateway for TDM sets More flexibility Cheaper for IP sets IP Trunking requires Minimal IP Infrastructure with IP sets

IP Telephony 2.0 A majority of SIP sets Aastra 5000 INFRASTRUCTURE PROPRIETARY IP END-POINTS PROP. IP END-POINTS INFRA. SIP END-POINTS April 3, 2008 Lower investment with SIP sets SIP terminals Open solutions = Evolutive investment Proprietary terminals = Non-Evolutive investment

IP Telephony 2.0 Unified applications for new services at the desktop level ,[object Object],[object Object],[object Object],[object Object],[object Object],April 3, 2008 Aastra 5000

IP Telephony 2.0 A new approach to mobility ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],April 3, 2008 Aastra 5000 Business needs One Number / One terminal

Aastra 5000 offering April 3, 2008 Aastra 5000 SIP sets Unified applications Gateways SIP mobility DECT / WiFi / FMC Web-based Network. Mgt

Aastra 5000 positioning April 3, 2008 Aastra 5000

Aastra 5000 offering Focus on key points April 3, 2008 Aastra 5000 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Aastra 5000 Architecture April 3, 2008 Aastra 5000 Virtualized Aastra 5000 SW IP Phone Dual homing Central Network Management DECT over IP IP / Wifi sets 150 000 Users 2 000 Nodes Gateway Unified Communications BRANCH OFFICE Virtualized Aastra 5000 SW WAN SIP Carrier PSTN PSTN

Aastra 5000 Power over the network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],April 3, 2008 Aastra 5000 IT costs down Telephony as a service Telephony as a unified application

Aastra 5000 Quality of service over the network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],April 3, 2008 Aastra 5000

Aastra 5000 - Ready for unified communications SIP integration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],April 3, 2008 Aastra 5000

Aastra 5000 - Ready for unified communications Applications portfolio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],April 3, 2008 Aastra 5000 ,[object Object],[object Object],[object Object],[object Object]

Aastra 5000 Vertical applications – Web based April 3, 2008 Aastra 5000 Conferencing solution : audio/video/virtual meeting Directory portal Presence management Web-based CTI Attendant console Contact Center, Call Recording Unified Messaging

Aastra 5000 Microsoft integration April 3, 2008 Aastra 5000 Conferencing solution : audio/video/virtual meeting Entreprise secure solution for Presence/IM Telephony Solution integrated with the Aastra 5000 Unified Messaging e-mail, Voice mail & Fax

Aastra 5000 Easy integration in IT system ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],April 3, 2008 Aastra 5000

DECT over IP mobility solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],April 3, 2008 Aastra 5000 DECT RFP BRANCH OFFICE One Number Mobility for business needs

Fixed-mobile convergence Wi-Fi / SIP Architecture ,[object Object],[object Object],[object Object],[object Object],[object Object],April 3, 2008 Aastra 5000 WiFi AP Innovation through Open solutions One number / One terminal

Aastra 5000 A planet-friendly solution ,[object Object],[object Object],[object Object],April 3, 2008 Aastra 5000 Unified communications Soft only solution Eco-design

Aastra 5000 offer The evolution towards IP Telephony 2.0 April 3, 2008 Aastra 5000 Vertical Applications IP Telephony 2.0 IP Telephony 1.0

IP Telephony 2.0 & Web 2.0 Aastra Marketing launch April 3, 2008 Aastra 5000 From January to April 2008 We touched more than 18 000 people Pat Thomas Bebo Mister Wong Xing Linkedin Viadeo Street & Guerilla Marketing Marketing viral Buzz del.icio.us myblogblog Dailymotion wat.tv vimeo AdverGame VoIP Blog presence Press Relation ScreenSaver with RSS Flux Adverts SMS & MMS Video Podcast EAR Community wiki e-influence

Aastra 5000 Keynote talk EN world launch premiere

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Aastra 5000 Keynote talk EN world launch premiere