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MAKING
  CREATIVITY
    HAPPEN
FLANDERS DISTRICT OF CREATIVITY


      CARLO VUIJLSTEKE    @CVUIJLST
       ACTION CREATIVITY CONFERENCE
        WARSAW, POLAND, DEC 15, 2012
BACK IN
2004...
NEW ANSWERS?

                                                                   Finland?
Prosperity per capita




                                          Flanders
                                                                  Innovation driven
                                                                  economy
                        China & India
                                            Productivity driven
                                            economy



                        Factor driven    Strength=            Strength=       Strength=
                        economy          Low cost             Efficiency       Creativity
FROM ONE WAY
OF INNOVATION...


               Science/Technology   New product
Science
TO MORE WAYS            Technology

OF INNOVATION
                Creativity
                 Creative        Society
                Industries       Market
SOME EXAMPLES OF
CREATIVE INNOVATION
NEW
IDEAS...
...NEW
APPROACHES
NEW TECHNIQUES
...NEW
  WAYS OF
MARKETING
ECONOMIC IMPACT
   OF THE CREATIVE
INDUSTRIES IN FLANDERS
121.800                  € 7 billion
   PEOPLE WORKING IN          ADDED VALUE OF
THE CREATIVE INDUSTRIES   THE CREATIVE INDUSTRIES
OUR JOB...
MAKE ENTREPRENEURIAL
FLANDERS MORE CREATIVE




MAKE CREATIVE FLANDERS
 MORE ENTREPRENEURIAL
OUR ACTIVITIES




Research     Inspire   Activate
SCIENTIFIC
RESEARCH ON
ENTREPRENEURIAL
CREATIVITY
CREATIVE
INSPIRATION
CREATIVE
TOOLS
DISTRICTS
OF CREATIVITY
NETWORK
THE CREATIVE INDUSTRIES
      IN FLANDERS?
Definition?
Flanders DC-Knowledge Centre
at the Antwerp Management School
Sub-Sectors

Architecture                  Printed Media
Audiovisual Arts              Gaming
Visual Arts                   Fashion
Communication & Advertising   Music
Cultural Heritage             New media
Design                        Performing Arts
SOME EXAMPLES
Design: Extremis
TV: Benidorm
    TV: Benidorm Bastards
  Bastards
Music: Milow
Fashion: Dries Van Noten
Performing Arts: Stageco
International Acclaim
BUILDING
A ROAD MAP
25 organisations
12 creative sectors
COMMON
STRATEGY
PRIORITISED THEMES
CAPACITY BUILDING
 IN THE CREATIVE
    INDUSTRIES
I-CREATIVE
INTERNATIONAL MOBILITY PROJECT FOR YOUNG CREATIVES





        


        
    




I-CREATIVE 2012-2013
WORKSHOPS & BOOTCAMPS
LEARNED LESSONS
Things take time. Be realistic.
Do not under estimate the power of
          facts & figures
Invest in people, not in bricks
Network. Network. Network again.
Use a holistic approach
INTERESTED IN MORE?
WWW.FLANDERSDC.BE
             THANK YOU!




    Carlo Vuijlsteke
    Project Manager
    carlo.vuijlsteke@flandersdc.be
        @cvuijlst

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Making Creativity Happen