Roadshow done in partnership with DSV to talk about business opportunities in LATAM.

1. "Bringing forth results, not only reports”
DEVELOPING BUSINESS
BETWEEN NORWAY
AND LATIN AMERICA

2. INTRODUCTION.
5 EFFECTIVE TACTICS
TO START IN BRAZIL.
CONCLUSION.
"Bringing forth results, not only reports”

3. FOUNDER OF BIASSA
"Bringing forth results, not only reports”

4. "Bringing forth results, not only reports”

5. "Bringing forth results, not only reports”
THE MOMENT
TO GO TO
LATAM IS NOW

6. "Bringing forth results, not only reports”

7. "Bringing forth results, not only reports”

8. #1
USING
ALL
AVAILABLE
TOOLS
"Bringing forth results, not only reports”

9. FACTS
ONLY 5% OF THE BRAZILIAN POPULATION
IS FLUENT IN ENGLISH
RELEVANT DATA IS WRITTEN IN
BRAZILIAN PORTUGUESE
"Bringing forth results, not only reports”

10. "Bringing forth results, not only reports”
GOOGLE.NO
About. 1.670,000
resultados
GOOGLE.COM.BR
Ca. 1.000,000
resultater
luminária decorativa luminária decorativa

11. - USE LOCAL LANGUAGE
(BRAZILIAN PORTUGUESE TO PERFORM YOUR SEARCHES)
- USE GOOGLE BRAZIL
(GOOGLE.COM.BR)
- DO SEARCHES BOTH IN PORTUGUESE AND ENGLISH.
(YOU MIGHT BE SURPRISED WITH THE OUTCOME)
"Bringing forth results, not only reports”

12. POSITIO
NING#2
"Bringing forth results, not only reports”

13. "Bringing forth results, not only reports”
FACTS
BRAZILIAN APPRECIATION
FOR PRODUCTS COMING
FROM EUROPE
200.000.000 + INHABITANTS

14. "Bringing forth results, not only reports”
A BRIEF
OUTLOOK
AT THE BRAZILIAN
SOCIAL CLASSES

15. POPULATIONPERCLASS
50 MILLIONS
40 MILLIONS
30 MILLIONS
20 MILLIONS
10 MILLIONS
0 MILLIONS
2
8
42
30
44
50
6
18
CLASS A1 CLASS A2 CLASS B1 CLASS B2
CLASS C1 CLASS C2 CLASS D CLASS E
"Bringing forth results, not only reports”

16. #3
"Bringing forth results, not only reports”

17. GET TO KNOW PEOPLE IN PERSON
GO TO A TRADESHOW
AND LET DECISION MAKERS
KNOW ABOUT YOURSELF
AND YOUR COMPANY
NETWORK, NETWORK AND NETWORK
"Bringing forth results, not only reports”

18. BEFORE
EXPORTING
TO BRAZIL#4
"Bringing forth results, not only reports”

19. HAVE RELIABLE AND COMPETENT
PARTNERS LIKE DSV THROUGHOUT
ALL THE SUPPLY CHAIN
YOU WILL NEED THEM
NEVER UNDERESTIMATE
BRAZILIAN BUREAUCRACY
INFORMATION TENDS TO
COME IN BITS AND PIECES
"Bringing forth results, not only reports”

20. BYPASSING
HIERARCHY
"Bringing forth results, not only reports”

21. COMMON SENSE PREVAILS
SEND A HEART SOFTNER
FIND AND TALK DIRECTLY TO WHO DECIDES
USE LINKEDIN TO FIND DECISION MAKERS
1
2
3

22. "Bringing forth results, not only reports”
CONCLUSION
Use All avaible Resources (Biassa, Danish Consulate, Freelancers,
Google.com.br)
Get the messages sent out in Portuguese. Only 5 % of the Brazilian
population are fluent in English.
Build personal relationships
Bypass hierarchy
Do not underestimate the Brazilian Bureaucracy.

23. THANK YOU!
WWW.BIASSA.DK | CARLOS MONTEIRO | CM@BIASSA.DK
"Bringing forth results, not only reports”