Presentation given at Exeter University on 11th September

1. Social Media South West Public Relations Officers Meeting

3. Phones on, but in silent mode Feel free to tweet away #swpro

5. So, what are we talking about?

6. This… And much more… FOAF iViva Expression Publication Profession Opinion Details Reputation Hobby Certificates Purchase Knowledge Avatars Audience What I share Where I work What‘s said about me What I like How and where to join me Who can certify my identity What and how I buy What I know What represent me What I say Who I know What interests me

7. It’s about how people engage, participate and share online..

8. ..the experiences they leave behind

9. ..the shared meaning they create

10. The applications they use…

13. … and becoming even more popular everyday

16. BUT first… we need to understand…

17. ..it’s a SOCIAL thing

18. ..you can’t control it

19. … you can’t ignore it

20. … it can be good and bad

21. What’s your barrier?

22. … Learning the tools

23. … Online Conversations

24. Some pitfalls… Personal Transparent Inclusive Authentic Fun Honest Conversational By not being… Vibrant You lose credibility

25. “ the best way to understand social media, is to try it for yourself ”

28. … Don’t focus on the technology

31. Listening … Listening

36. … Identify existing communities

37. … If your community exists, why reinvent it

42. Empower people to get involved

43. “ The goal is not to control the conversation”

46. Engage with people

48. Nurture Create opportunities for people to feel ownership of the brand