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Easy Steps to Create Your Online
           Reputation
Know Yourself!
What are you passionate about?
What makes you the BEST?
• Ask friend
              s, family,
    coworkers, c
                 olleagues


 • Review pe
                rformance r
 • Review cu                eviews
               stomer testi
   or letters of            monials
                  thanks
• Review re
              commendat
                          ions
What problem do you solve?
     What do you do?
What are your personal characteristics?
Who is your target?
                  •   Company?
                  •   Industry?
                  •   Department?
                  •   Customers?




Who will benefit from your service?
Value Proposition
I help____________________________
                 (target audience)

by ______________________________
               (personality trait)

_________________________________
              (problem you solve)
What is your unique promise of value?

                        How do you
  What problem          meet/exceed   How do you make
 to do you solve?         needs?      a difference in the
                                            world?



•   Price           •   Access        •   Style
•   Time            •   Security
                                      •   Benefit
•   Convenience     •   Emotion
•                   •   Ethics        •   Effort
    Functionality
•   Originality     •   Reputation    •   Ease
• Clear –
  be clear about who you are and who you
  are not.




• Consistent –
  share across all communications vehicles.




• Constant –
  always be visible to your target audience.
Hub




Hubs and Feeds
Build It!
Brandyourself.com 2012
Would you rather see this…
Or this…
Constantly grow your network




                                         Engage in Discussions




Nurture your network
A Rocking Company Page
Hint: Blogs act very much
like websites and could be
used as a Hub. (hint, hint)
Zerply.com
Flavors.me
About.me
• Comment on popular blogs
• Comment on Open LinkedIn groups
• Write an Amazon book review
• Become active on Twitter or
  Google+
Holy Cow!
How Much Time Does this Take?
           30 minutes each day

       – Participate in discussions on LinkedIn
       – Comment on one blog post per week
            – Share interesting industry news
                             – Add new people
Time Saving Tools



Monitoring Tools
Easy steps to build an online presence
Easy steps to build an online presence
Easy steps to build an online presence

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