The employment landscape has changed dramatically over the past several years. It isn’t enough to be a good individual contributor. People have to know what you can do. Whether you are employed, unemployed, looking for contracting assignments or just graduating, you will need to market yourself. It is up to you to manage your personal reputation and luckily there are tools today that make this easier than ever. In this presentation you will benefit by:
Understanding the importance of having the right online presence and how to get started
Learning how to create a strategy for using social networks to distribute your message
How to purposefully grow your network by using LinkedIn, Twitter, Facebook, Google Plus and blogs.
6. • Ask friend
s, family,
coworkers, c
olleagues
• Review pe
rformance r
• Review cu eviews
stomer testi
or letters of monials
thanks
• Review re
commendat
ions
11. What is your unique promise of value?
How do you
What problem meet/exceed How do you make
to do you solve? needs? a difference in the
world?
• Price • Access • Style
• Time • Security
• Benefit
• Convenience • Emotion
• • Ethics • Effort
Functionality
• Originality • Reputation • Ease
12. • Clear –
be clear about who you are and who you
are not.
• Consistent –
share across all communications vehicles.
• Constant –
always be visible to your target audience.
28. • Comment on popular blogs
• Comment on Open LinkedIn groups
• Write an Amazon book review
• Become active on Twitter or
Google+
29. Holy Cow!
How Much Time Does this Take?
30 minutes each day
– Participate in discussions on LinkedIn
– Comment on one blog post per week
– Share interesting industry news
– Add new people