Do you have the right kind of digital dirt? Owning digital terrain is a key factor in being found online. We’ll look at strategies and tools to help you be the master of your dirt! 1.What are the first steps to take in building the right message 2.How do you rise to page one of search rankings without devoting every minute of your time 3.How do you fix a tarnished online reputation 4.Tips and tricks for monitoring and keeping the soil fertile Presented by: Hannah Morgan of Career Sherpa.net

1. Creating and Building Your
Virtual Image

2. Do you have the right kind of digital dirt? Owning
digital terrain is a key factor in being found
online. We’ll look at strategies and tools to help
you be the master of your dirt!
• What are the first steps to take in building the
right message
• How do you rise to page one of search rankings
without devoting every minute of your time
• How do you fix a tarnished online reputation
• Tips and tricks for monitoring and keeping the
soil fertile

3. Know Yourself!

4. Vision
Purpose
Goal
Values
Passions
Hannah Morgan | www.careersherpa.net |
Reputation Management & Job Search
Strategies

5. What are you
passionate
about?

6. What makes you the BEST choice?

7. • Ask friend
s, family,
coworkers, c
olleagues
• Review pe
rformance r
• Review cu eviews
stomer testi
or letters of monials
thanks
• Review re
commendat
ions

8. Every one has a problem.
What is your unique promise of value?
How do you
What problem meet/exceed How do you make
to do you solve? needs? a difference in the
world?
• Price • Access • Style
• Time • Security
• Benefit
• Convenience • Emotion
• • Ethics • Effort
Functionality
• Originality • Reputation • Ease

9. What problem do you solve?
What do you do?

10. • Perform accounts payable without errors.
• Answer customer questions to resolve
problem on first call/first time.
• Devise evacuation processes.

11. What are your personal characteristics?

12. Who is your target?
• Company?
• Industry?
• Department?
• Customers?
Who will benefit from your service?

13. Value Proposition
I help____________________________
(target audience)
by ______________________________
(personality trait)
_________________________________
(problem you solve)

14. • I help business process outsourcing
companies by quickly performing accounts
payable reporting without error for faster
payment.
• I help customer focused businesses by
cheerfully resolving calls the first time, making
more customers happy.
• I devise emergency and evacuation processes
to keep municipalities safer.

15. • Clear –
be clear about who you are and who you
are not.
• Consistent –
share across all communications vehicles.
• Constant –
always be visible to your target audience.

16. Hub
Hubs and Feeds

17. • Have a robust profile
• Participate in Groups or start one
• Respond to Q&A
• Update status regularly
• Ping your network daily
• Continuously build connections

18. Would you rather someone see this…

19. Or this…

21. A Rocking Company Page
http://www.socialmediaexaminer.com/4-tips-for-creating-your-linkedin-company-page/

22. • If you have something to say, start a blog
• If not: read and comment on other blogs
• Offer to write Guest posts for other blogs
• Build a solid “About” page
• Include portfolio of your work, testimonials,
etc.
Blogs can act very much like websites and could be used as a
Hub. (hint, hint)

23. • Interview experts or past customers
• Document a case study
• Creatively show your expertise, your
testimonials, and your knowledge in a
slideshow.

24. • Google Plus blends the best of Facebook
discussion features with the open connectivity
of Twitter
• Brogan says it is where you go to find people
with similar interests.
• It is new and has neat features like Hangouts
and Ripples.

26. Comment on popular blogs. Comment on Open LinkedIn groups.
Write an Amazon book review. Become active on Twitter or Google+.
Start blogging.

27. Flavors.me

28. • Create
• Curate
• Share
http://mashable.com/2012/02/08/new-content-marketing-tactics/

29. Share
Don’t what
Bite-size be you
content stingy know
Sensory
Integration

30. 5 Rules of Online Engagement

31. Know your audience

32. Align your message

33. Pull. Don’t push

34. Listen

35. Give (selflessly & generously)

37. Holy Cow!
How Much Time Does this Take?
30 minutes each day
• Fast wins first
– Participate in discussions on
LinkedIn
– Comment on one blog post per
week
– Share interesting industry news
– Find 10 new people to follow

38. Time Saving Tools

40. Monitoring Tools

41. Resources
Books:
Career Distinction
by William Arruda and Kirsten Dixson
Social Networking for Career Success
by Miriam Salpeter
Trust Agents
by Chris Brogan and Julien Smith
Personal Branding Websites:
– Executive Career Brand
– Personal Branding Blog
– William Arruda’s The Personal Branding Blog
– Jorgen Sundberg
Social Media
– Mashable
– Social Media Examiner: Top 10 Social Media Blogs: The 2012 Winners