Presentation at Carbon Five Hack Night September 5, 2012.
Personas are a way to think about who "the user" is and how he or she would use your software. Learn how personas can provide focus on the most important features, guidance about how those features fit together, and information about how much capability a feature really needs to provide.
Carbon Five LA bi-weekly, intimate hack night for developers who want to code and collaborate for a couple of hours after work. Bring your own project or work with someone else. Developers of all experience levels are welcome. There will be at least a couple Carbon Five folks around to help out.
For more information, please see our Meetup Group http://www.meetup.com/Hack-Night-at-Carbon-Five-LA/events/77422712/
13. The origin of personas
Introduced by Alan Cooper
“The Inmates are Running the Asylum”
Widely used in user experience (UX)
Based on user research
14. A little known fact
Personas help coders solve problems
Specific more important than accurate
Alan’s first persona - “Kathy”
http://www.cooper.com/journal/2008/05/the_origin_of_personas.html/
15. Pragmatic personas
David Hussman, 2008
Agile “pragmatic personas”
Draw someone you know
Photo: Flickr jazzmasterson/275800917
16. Lean Startup
Learning experiments
Make products people want
Persona hypothesis
Evolve as you know more
17. Personas grow and evolve
Before talking to customers
See if you agree about who “the user” is
Figure out who you need to talk to
18. Personas grow and evolve
After talking to customers
Persistent, shared visual artifact
Defines “customer value”
Establishes scope of features
Aid to prioritize features