The document discusses search engine optimization (SEO) and provides an overview of its goals, process, and tools. It then outlines an SEO roadmap, including both off-page and on-page optimization services. Off-page services involve activities like blog submissions, article submissions, directory submissions, social bookmarking, and press releases to build backlinks and visibility. On-page services involve optimizing elements directly on the website like title tags, description tags, keywords, images, and PDFs. The goal of SEO is to help websites rank higher in search engines and increase traffic.

2. Index
Overview: Search Engine Optimization
GOALS: Search Engine Optimization
PROCESS: Search Engine Optimization
TOOLS: Search Engine Optimization
SEO Roadmap
lOff-page Services
lOn-page Services

3. Overview: Search Engine Optimization
Search engine optimization (SEO) is the process of improving the volume and
quality of traffic to a web site from search engines via "natural" ("organic" or
"algorithmic") search results.
SEOhelps to ensure that a site is accessible to a search engine and improves the
chances that the site will be found by the search engine.
Itis the process of choosing targeted keyword phrases related to a site, and
ensuring that the site places well when those keyword phrases are part of a Web
search.
The practice of designing web pages so that they rank as high as possible in
search results from search engines.
SEOhelps to ensure that a site is accessible to a search engine and improves the
chances that the site will be found by the search engine.

4. Goals: Search Engine Optimization
Achieving a high ranking on the search engines
Boost sales / Increase your return on investment
Improve your competitive edge
Expand customer base and target audience
Growth in site traffic

5. TOOLS: Search Engine Optimization

6. PROCESS: Search Engine Optimization
Off Page SEO Services are the best way to get more website traffic. Off page
factors include relevant back links to the website, as well as anchor text. Back links
are very important for Google for generating traffic to the website:
Off Page SEO Services Include
Blog Submission
Article Submission
Directory Submission
Social Bookmarking
Press Release
On-Page factors are related directly to the content and structure of the website.
On-page optimization involves modifying keyword frequency in the URL, Optimizing
Title, Headings, Hypertext Links and Body text.
On Page SEO Services Include
Title tag optimization
Description tag optimization
Keyword tag optimization
Image Optimization
PDF Optimization

7. ROADMAP: Search Engine Optimization
Off-page Services
Blog Submission
Article Submission
Directory Submission
Social Bookmarking
Press Release
On-page Services
Title tag optimization
Description tag optimization
Keyword tag optimization
Image Optimization
PDF Optimization

8. ROADMAP: OFF-Page Services
Blog Submission
Blogs are a way to share facts, ideas and opinions directly between
people. A blog is an online journal where users post thoughts, comments or news in
a chronological format. Updates are often frequent and done on a regular basis.
Blog Submission benefits :
- Relevant and meaningful content plays a vital role in increasing website
traffic.
- Submitting your blog to selected reputable blog directories will increase its
visibility significantly, and will improve its ranking in search engines.
- Through blogs you can highlight the services and products offered by
your business in the most effective way to your potential customers.
- Get quality one way links easily. Blog posting helps to generate one way
links of high quality for your website.

9. ROADMAP: OFF-Page Services
Article Submissions
Articles are the better way to promote the products and services. In the
articles we can provide information to users about specific products. Articles can
be used as a promotional tool for marketing the web site. With the help of articles
the general or specific details related to the site or product or any services that you
are providing through your website can be promoted directly.
Benefits of Article Submission:
- Article submissions are a powerful technique for adding additional
readers to your blog.
- Articles provide powerful inbound links to your blog or website, adding
strength in the search engines.
- Articles have good source of free advertising to gain more exposure to
the products & services.

10. ROADMAP: OFF-Page Services
Directory Submissions
Directory submission is the process of submitting site URL to web site
directory. The process is not merely filling the form at directory submission page but
also involves more than this. It is basically a website submission service where your
website is added to the proper category in a searchable online directory which
enhances your site’s visibility and creates relevant inbound links to your website.
Benefits of Directory Submission:
- Higher Position In The Search Engine Results
- Increased Click Through Traffic
- Directory submissions provide increased link popularity.
- Getting listed in major search engines.
- Increased visits from search engine robots.
- Increased visibility in search engines.

11. ROADMAP: OFF-Page Services
Social Bookmarking
Social bookmarking is a way of sharing sites or pages of a website that we
come across with the online community. The ability to save and categorize a
personal collection of bookmarks and share them with others, Users may also take
bookmarks saved by others and add them to their own collection, as well as to
subscribe to the lists of others.
Benefits of Social Bookmarking:
- As many times Bookmark saved is better, as this add value to the website’s
products because people like it and saved it to use in future.
- Social Bookmarking sites help to flow visitors from all over the web.
- This system offers the facility to rank a particular resource on the basis of
number of times it has been bookmarked by the users

12. ROADMAP: OFF-Page Services
Press Release
A public relations announcement issued to the news media and other
targeted publications for the purpose of letting the public know of company
developments.
Benefits of Press Release:
- It increases online publicity of goods & services.
- It increases your downloads and sales.
- Having press releases in the search engines will generate more traffic to
the website.
- It gives value to the website by getting links in the press releases.

13. ROADMAP: On-Page Services
On-Page factors are related directly to the content and structure of the
website. On-page optimization involves modifying keywords frequency in the URL,
Title, Headings, Hypertext Links and Body text. The following tags are optimized in
the web pages:
Title tags: Title tags are the words that appear at the very top of your web browser,
and they they are used by search engine’s as the title of the listing.
Description tags: META tags are HTML tags that are used to include information
about your web page.
Keyword tags: The META Keywords Tag is where you list keywords and keyword
phrases that you've targeted for that specific page.
Image Optimization: The process of adding keywords in the image name and
slicing image and resolution reduction.
PDF Optimization: Optimizing PDF files for the Web can significantly shrink their size
and boost display speed, saving bandwidth and user frustration.

14. Thank You