1. Prepared by:
Business Team 5
Lucy Snelson
Patricia Tellez
Kaitlyn Urenda
Pedro Vega

2.  Founded in 1946.
 North Wilkesboro, North
Carolina.
 Second largest home
improvement retailer world
wide.
 Serves more than 14 million
customers a week.
 1,710 stores in the United States and 20 in Canada.
 Lowe’s stores stock 40,000 products.
 Hundreds of thousands more available by special
order.

3. Mission Statement
 To provide home improvement products and
valuable solutions to the customers.
Values statement
 We will provide customer-
valued Solutions with the
best prices, products and
services to make Lowe’s the
first choice for home
improvement.

4. Strengths
 Established presence and efficient
merchandising:
 Store segmentation efficiently caters
to the customers’ needs.
 Dedicated service for commercial
business customers.
 Commerce development initiatives:
 Provides customers several shopping
options
 Buying online, pick-up in-store, or direct
shipment to the customer home.
 Programs promoting long-term business.
 Roofing, siding , and fencing.
 Strong distribution system:
 Owns and operates 14 regional
distribution centers.

5. Weaknesses
 Dependence on third party manufacturers
 Difficult to ensure the quality of the goods they offer
in their stores.
 Often leads to product recalls.

6. Opportunities
 Private label brands drive growth
 Increasing demand for private label brands.
 Excellent reputation among consumers.
 Well poised to reap the benefits of private label
brands.
 Online and language investments
 The company launched Lowe’s.com en Español.
 Increase appeal to the Hispanic consumers.
 Enhance their experience.

7. Threats
 Difficult US economy
 Affects sales for the company.
 Competition
 Large, small, direct and indirect competitors.
 Financial performance could be severely affected if they are
unable to meet the competitive pressures.
 Poor outlook of housing market
 Decreasing demand for home improvement and building
materials.
 The number of new houses being built, or not built, directly
impacts demand.

8.  A frequent topic in the national news between
2005 and 2007 involved a language panic.
 The display of signs in Spanish upsets many
customers.
 English is pivotal to the preservation of a
strong national identity.
 Quickly became an immigration related topic.

9.  Lowes cannot be responsible for the entire well
being and ideals of the United States.
 Common courtesy and understanding is a key
element.
 Place of business needs to hold the needs of its
customers above prejudice or ignorance of the
general public.

10.  Bilingual signs should
stay.
 Special training for
employees.
 Accommodate needs for
those with an English
language barrier
 Advertising campaign
promoting tolerance
among different cultural
groups.

11.  Dual language signs are a source of
convenience for the diverse nationalities in our
country.
 Proper training of employees will boost
confidence and pride among customers.
 Lowe’s will establish itself as a community
leader and mentor.
 Increase in revenues by attracting new
customers.