How to avoid scary sales follow-up emails with examples of email follow-ups, lessons on what they did wrong, and how you can do better. Check out the detailed original post here: http://bit.ly/2aZtIPY

1. Horrifying Sales Follow-up Emails
5 Scary Examples of What NOT To
Do

2. 1. Frightening Subject Line
• This subject doesn’t explain
the reason for a follow-up
• Don’t assume that your
recipient will read the body
of the email!
• Act like it’s the first time
they’re hearing from you-
keep it personalized and
reference the last time you
spoke

3. 2. Shockingly Incorrect Data
• This email refers to a
company by their phone
number!
• Make sure your database is
up to date to avoid mistakes
like this one, as well as
accidentally sending
duplicate emails
• Find database management
software that allows you to
pick up on these errors easily

4. 3. Terrifying Email Copy
• Spelling error in the subject
line and the name of the
article “10 Questions to as”
• Incorrect data, the recipient
was not the author of the
blog post the sender is
referring to
• Proofread!
• If you use personalization,
make sure it is accurate

5. Escape the Terror for a Happy Ending!
• To avoid these horrifying mistakes, get back to the basics
of copywriting
• Personalization is a great tool when used effectively; 43% of
marketers say that it leads to more conversions
• Proofread!!!
• Use data correctly to impress your prospects with how well
you understand their pain points and how your software can
help

6. Originally written by Caroline Malamut,
the full post can be found here