Capstone studios 3Cs of Social Mediaapril2012

Capstone Studios, Inc. © 2012 www.capstonestudios.com

Thursday, April 5, 2012 1

Cut Through the Clutter


• Social is much more than being social.
• Itʼs an indispensable and powerful
marketing tool that can build brands,
create awareness, open global
communication for learning or even hiring.

• It also levels the playing ﬁeld.



How Do I Make Social Media
Work for My Company?

Date


• Social Media has changed the way
business is conducted.

• Itʼs changed politics… and countries.
• Even the US president uses Twitter.
• According to a WSJ article on Monday,
Internet use is banned in Cuba because
social media could topple the current
regime.

• But beyond sharing vacation photos via
your smart phone ~ how do you make it
work for you?



reate
onnect
onsistently


• Create. Connect. Consistently.
• The simple 3C rule. It's easy to follow.
• And almost every social media falls under
one of these 3 Cs.



reate



• Create something worth sharing.
• Creating interesting and valuable content will set you apart from
your competition and make your site ʻstickyʼ which will in turn
boost trafﬁc across your platforms and increase qualiﬁed leads
who are most likely to engage with your product or service.

• Loyal users become ambassadors of your brand.
• Twitter only allows 140 characters. When creating content, keep
it short. Abbreviated words work harder and carry more
meaning. Think of what LOL means, or #OWs.

• Several sites auto shorten long links. I prefer Bit.Ly because I
can track it.



reate



• Marketers and consumers arenʼt always aligned in
what they want. So creating relevant content should
be a priority.

• In an IBM customer relationship management study 4
months ago, IBM discovered a huge perception gap
between consumers and businesses trying to earn
their business.

• In recessionary times, discount matter most.
• Part of Grouponʼs huge success was delivering on
what customers ranked highest.

• Find out what your customers want most, and deliver
on that ﬁrst.


onnect



• Connect to your customers where they already spend
their online time.

• There is no single social media platform that answers
every need.

• With a little bit of research, you can find out what
platforms will probably yield the best results.

• If in doubt, find a “model” site or competitor and
watch what they do. For an offline example, if you
were going to invest in a new area, youʼd want to find
out where Walmart and Costco were building new
stores - Theyʼve spent millions on research which you
can leverage. Itʼs the same online.


onnect



• For business to consumer companies like retail and
hospitality brands, this may include Facebook, Flickr,
Tumblr and even Instagram and Pinterest.

• For local services like doctors and dentists, Yelp and
3rd party community sites like Urban Daddy, 4-
square and other geo-based sites may work best.

• And for professional service companies, it may be
better to reach out through LinkedIn and Google+.



onnect



onnect Follow

Share



• The one common ground is blogging - where you can
share your post through multiple channels when
youʼre ﬁnished. Wherever you have original content,
you should give readers easy to use tools that allow
them to share what youʼve written.

• Most Internet browsers and mobile & tablet devices
include sharing apps.

• The other important advantage is that you can control
the headline text and linked content so you can track
whatʼs been shared.

• With so many little icons, it may seem redundant but
do not get confused with follow versus share. You
need both.


onsistently



• In social media, consistency is the frequency of how often you
engage on a regular basis which also includes timing.
• The majority of social media activity takes place on the east coast
- thatʼs 3 hours ahead of us.
• The frequency of your social media activities will impact your
success.
• Use a social media management site like Hootsuite
or TweetDeck let you schedule your posts.
• Set up a team. Most travel related brands have a
dedicated team to maintain a 24-7-365 social media presence.
• Create a monthly calendar to schedule the most
important activities at one time and delegate.
• Smart phones and tablets are time saving investments
because they come with the most important social apps
and tools to help manage your social media efforts from wherever
you are.


onsistency
onsistently
Posting Submissions During High-Activity Hours (day time)

http://hobhub.biz


• Since timing is important, you should have 5 social
engagements throughout your day.

• Generally, peaks occur mid day, and again at the end of the day.

• Timing ﬂuctuates based on the channel, type of user,
product or service and even gender.

• For Facebook, Saturday is the most important sharing day.

• And it makes sense that high peak hours
make it more difﬁcult for your message to push through,
but it also translates to more commentary.



Google is ubiquitous. A must in social media success.


• Google has something to do with everything you do online.

• Having a gMail account and a Google+ Page is important to
online success.

• Facebookʼs Timeline change for Business Pages is this Friday.
Be prepared.



reate
onnect
onsistently


• Remember the 3 Cs. Create - Connect - Consistently!

• Create something worth sharing. Keep it short.

• Connect on relevant social media platforms.

• Where your customers already engage.

• Consistency keeps you in front. Make frequency part of your
social media plan.



Thank You
Capstone Studios, Inc.
Email: jar@capstonestudios.com

Phone: 949-888-9911 ~ 213-716-6087

Twitter: @joanneredwood & @CapstoneStudios & @TweetsMexico
Blog: www.capstonestudios.com/blog
Google + ~ www.gplus.to/Capstone
Facebook.com/CapstoneStudios

www.capstonestudios.com
www.dismukes.com

Smart Strategies. Brilliant Creativity. Flawless Execution. Delighted Clients.



Capstone studios 3Cs of Social Mediaapril2012

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