Presentation by Dr. Arnold Jackson, the Associate Director for Decennial Census at the U.S. Census Bureau. Presented on April 27, 2012 at the MRA Spring Research Symposium hosted by the Mid-Atlantic Chapter of the Marketing Research Association.

1. Learning about America from the 2010 Census
Marketing Research Association – Mid-Atlantic Chapter Symposium
April 27, 2012
Arnold A. Jackson
Associate Director for Decennial Census
U.S. Census Bureau
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2. 2010 Census Results…
An Increasingly Diverse and
Slower Growing Population
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12. Number of People per Doctor's Office by County and
Counties with No Doctor's Offices
2009 County Business Patterns Program
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13. Percentage Change in Race, Hispanic Origin, and Minority
Populations: 2000-2010
American
White Black Indian Asian Native Some Two or Hispanic
alone, alone, and alone, Hawaiian Other More or Latino Minority
Not Hispanic Not Hispanic Alaska Not and Other Race Races, (of any race) Population
(+2.3m) (+3.7m) Native Hispanic Pacific alone, Not Hispanic (+15.2m) (+25.1m)
alone, (+4.3m) Islander Not Hispanic (+1.4m)
Not Hispanic alone, (+0.1m)
(+0.2m) Not Hispanic
Source: 2010 Census (+0.1m)
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14. 2010 Census – Hispanic Origin Population
http://www.census.gov/prod/cen2010/briefs/c2010br-04.pdf
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16. Hispanics in the United States: 1970 to 2050
132.8
108.2
Population in millions
85.9
66.4
50.5
35.3
22.4
14.6
9.6
1970 1980 1990 2000 2010 2020* 2030* 2040* 2050*
Census Projections
*Projected Population as of July 1
Source: U.S. Census Bureau, 1970, 1980, 1990, 2000 and 2010 Decennial Censuses; 2008 National Population Projections
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17. 2010 Census – Change in Age Distribution
http://www.census.gov/prod/cen2010/briefs/c2010br-03.pdf
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18. Key Observations
• Many trends seen in prior censuses continued with this one.
• The population of the U.S. continued to grow at higher rates in the South and
West.
• The diversity of our population continues to increase and some regions like the
Washington, DC-Metro area now have over 50% minority, majority populations
for the first time.
• Our new Hispanic population is the result of tremendous (43%) growth from 2000
and far exceeds the rate of increase of the next largest minority group – African
Americans
• In 2010, the median age increased to a new high of 37.2 from 35.3 in 2000, with
the proportion of the population at the older ages increasing likewise.
• The ACS has successfully completed 1, 3 and 5-year data releases of detailed
information on the characteristics of population and housing, and has begun a
full program review to and reassess the program's mission, vision, goals and
objectives.
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19. American FactFinder Content
• 65 Datasets for U.S. & Puerto Rico
– 2000 & 2010 Decennial Census
– 2002 & 2007 Economic Census
– 2005 through 2010 American Community
– 2009 Population Estimates
– Economic Surveys
• 2002 & 7 Commodity Flow Survey
• 2002 & 7 Survey of Business Owners
• 2002 Business Expenses Survey
• 2003 - 6, 2008 & 9 Annual Survey of Manufacturers
• 2004 – 2009 Business Patterns (County and ZIP Code)
• 2004 – 2009 Nonemployer Statistics
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20. Data coming later this year
Demographic Data
• April 26 – Final release of the 2010 Summary File 2 state and National files
• May - Based the 2010 ACS 5 Year Estimates
– 2010 American Indian and Alaska Native File
– Summary File 4
– 2010 Census Summary Files 1 in Spanish
• Fall - 2011 American Community Survey
– 1 YR Estimates (Sept)
– 3 YR Estimates (Oct)
– 5 YR Estimates (Dec)
• Oct - 2011 Population Estimates
• Dec - 2011 American Housing Survey
• Fall - 2010 Census EEO Special Tabulation
• TBD – 2010 Census Summary File 2 in Spanish
Economic Data
• Jun – 2010 Business Patterns – County
• Jul - 2010 Business Patterns – ZIP Codes
• Aug – 2010 Nonemployers Statistics
• Nov – 2011 Annual Survey of Manufacturers
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21. Resources Available to You
• www.census.gov
• 2010 Census Demographic Profiles provide subject details about race and
Hispanic groups, age, sex and housing status.
• Population Estimates Program produces estimates of the population for the
United States, its states, counties, cities and towns, as well as for the
Commonwealth of Puerto Rico and its municipois.
• Projections are made for the United States by resident
population, age, sex, race and Hispanic origin.
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22. Looking Forward to 2020
• More geographic movement of the population like 2010 is likely.
• Less tolerance for traditional style paper based and even telephone data
collection, from the public, will complicate outreach.
• Severe pressure to reduce real per household costs is coming from our
stakeholders.
• Much greater information awareness among the general public will raise
demands for an even shorter set of questions.
• More racial and ethnic diversity is certain.
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