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Zappos: The Digital Age Benchmark
on Customer Service
Resulting in Superlative Results
no questions
asked return
policy
$0
Free shipping
both ways
In-house
call center
Ten Hours
World Record for
longest customer
service call duration
4 Weeks Call
center training for all
employees, including
senior management
Building on a Strong Culture
$4,000 Amount
Zappos offers to new
hires to quit at end of
training period
Customizing the Digital Customer Experience
J.D. Power 2011
Customer Service
Champion, 2011
of business comes from
repeat customers
>2 Million
Followers on social media
Source: Ragan, “8 ridiculous ways Zappos keeps customers and staffers happy”, August 2013; 360 Connect, “How Zappos Uses Metrics for a
Wow Customer Experience”, November 2012
Time target for call center
employees to spend on
customer interactions
75%
Social Network
Employees are free to
express at Zappos’
Call Center
Creating a New
Management Style for
the Future
100 Best
Places to
Work
Fortune Magazine’s
2009-2014
Holacracy
80%365
day
#digitaltransformation
Reach out: Interested in reading the full interview?
Head to http://www.capgemini-consulting.com/digital-transformation-review-6
Follow us on Twitter @capgeminiconsul or email dtri.in@capgemini.com
We do not follow any productivity metrics that are designed to reduce the
volume of calls coming into our call center or the time spent on the call.
– Darrin Shamo

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Zappos: The Digital Age Benchmark on Customer Service

  • 1. Zappos: The Digital Age Benchmark on Customer Service Resulting in Superlative Results no questions asked return policy $0 Free shipping both ways In-house call center Ten Hours World Record for longest customer service call duration 4 Weeks Call center training for all employees, including senior management Building on a Strong Culture $4,000 Amount Zappos offers to new hires to quit at end of training period Customizing the Digital Customer Experience J.D. Power 2011 Customer Service Champion, 2011 of business comes from repeat customers >2 Million Followers on social media Source: Ragan, “8 ridiculous ways Zappos keeps customers and staffers happy”, August 2013; 360 Connect, “How Zappos Uses Metrics for a Wow Customer Experience”, November 2012 Time target for call center employees to spend on customer interactions 75% Social Network Employees are free to express at Zappos’ Call Center Creating a New Management Style for the Future 100 Best Places to Work Fortune Magazine’s 2009-2014 Holacracy 80%365 day #digitaltransformation Reach out: Interested in reading the full interview? Head to http://www.capgemini-consulting.com/digital-transformation-review-6 Follow us on Twitter @capgeminiconsul or email dtri.in@capgemini.com We do not follow any productivity metrics that are designed to reduce the volume of calls coming into our call center or the time spent on the call. – Darrin Shamo