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Positive Customer Experience Linked
to Profitable Behaviors

32%

GLOBAL INSURANCE
CUSTOMERS REPORTED
POSITIVE CUSTOMER
EXPERIENCE IN 2013

#1 U.S.

18.2%

is the only
country with
positive customer
experience base
over 50%

Netherlands
had largest
improvement

due to focus on digital and
broker channels

Customers with positive experiences are nearly

2X likely to refer their friends
or buy additional products

Mobile channel has the greatest impact
on profitable customer behaviors.
39%

Life & Pensions
Insurance

Agent

47%

Non-Life Insurance
Life & Pensions
Insurance

Non-Life Insurance

remain the dominant channel…

Agent

32%
Internet
PC

41%

Non-Life Insurance
Life & Pensions
Insurance

AGENTS

Internet
PC

26%
Internet
Mobile

31%

DIGITAL

… but
provides
greater customer convenience and
cost-cutting benefits

Internet
Mobile

Insurers mastering digital delivery capabilities and online

client services for Research/Quoting or Claims can win!

Within 5 years,
more than 30%
of insurer
business will
occur DIGITALLY
Research and
Get a Quote
Policy Acquisition

Claims Servicing
Online Claims Notification
Online Claims Processing
Claims Reports Including
Tracking
Proactive Claims
Identification, Assistance
and Processing

Policy Servicing

Areas Where Digital Capabilities can
Improve Customer Experience

View the Best and Worst
in Customer Experience
www.worldinsurancereport.com

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Infographic: World Insurance Report 2014

  • 1. Positive Customer Experience Linked to Profitable Behaviors 32% GLOBAL INSURANCE CUSTOMERS REPORTED POSITIVE CUSTOMER EXPERIENCE IN 2013 #1 U.S. 18.2% is the only country with positive customer experience base over 50% Netherlands had largest improvement due to focus on digital and broker channels Customers with positive experiences are nearly 2X likely to refer their friends or buy additional products Mobile channel has the greatest impact on profitable customer behaviors. 39% Life & Pensions Insurance Agent 47% Non-Life Insurance Life & Pensions Insurance Non-Life Insurance remain the dominant channel… Agent 32% Internet PC 41% Non-Life Insurance Life & Pensions Insurance AGENTS Internet PC 26% Internet Mobile 31% DIGITAL … but provides greater customer convenience and cost-cutting benefits Internet Mobile Insurers mastering digital delivery capabilities and online client services for Research/Quoting or Claims can win! Within 5 years, more than 30% of insurer business will occur DIGITALLY Research and Get a Quote Policy Acquisition Claims Servicing Online Claims Notification Online Claims Processing Claims Reports Including Tracking Proactive Claims Identification, Assistance and Processing Policy Servicing Areas Where Digital Capabilities can Improve Customer Experience View the Best and Worst in Customer Experience www.worldinsurancereport.com