2. TEAM
ADVISORS
Vik Gupta
VP Western Tech Invest
Ricardo Dorado
MD Patagonia Ventures
Diego Philippi
Founder FWD Agency
Sebastian Cussen Tomas Cussen Hector Garcia
(CEO & Founder) (CMO) (CTO)
Business Administrator, Designer Software Engineer
Master in Marketing.
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3. PROBLEM
PRODUCT PRICES AND AVAILABILITY
ARE VERY DIFFERENT BETWEEN COUNTRIES.
EXAMPLE: IPOD TOUCH, 32GB
UK
USA US $390
US $299 THAILAND
US $330
ARGENTINA INDIA
US $600 US $440
SPAIN
CHILE US $430
US $450
NZ
BRAZIL US $390
US $610
People have to pay expensive shipping services,
while everyday people travel with free space in their
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luggage without taking any advantage of it.
4. SOLUTION
WWW.CANUBRING.COM
CANUBRING IS THE CROWDSOURCE SITE FOR DELIVERY SERVICE,
CONNECTING PEOPLE WHO NEED TO BUY SOMETHING FROM ANY PLACE
IN THE WORLD, WITH TRAVELERS WHO CAN BRING IT ON THEIR TRIPS.
TRADITIONAL SHIPPING CANUBRING.COM
From USA to Chile From USA to Chile
Product Price: US $22.63 Product Price: US $22.63
Final Price: US $75.20 Final Price: US $40.00
Timing: 7 days Timing: 3 days
ON AVERAGE, SENDERS CAN SAVE UP TO 70%
ON THEIR DELIVERIES AND TRAVELERS EARN
UP TO US $200 PER CARRY.
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5. TRACTION
(FIRST YEAR)
1. VISITS
-VISITS 108,656
-USERS 11,836
-CONVERSION RATE 11% 31%
-COUNTRIES 120 BRAZIL
-PAGES PER VISIT 5.86
-TIME PER VISIT 4:34
34%
2. TRANSACTIONS ARGENTINA
10,178
-UPLOADED TRIPS 3,735 USERS 21%
-COMPLETED TRANSACTIONS 3,067 CHILE
-AVE. TRANSACTIONS PER USER 0.8
-AVE. PRODUCT PRICE US $216
-AVE. SHIPPING PRICE US $64 7%
OTHERS 2% 2% 3%
-USER ACQUISITION COST US $2.5 SPAIN USA URUGUAY
-EST. ANNUAL ARPU* US $4.8
*ARPU: AVERAGE REVENUE PER USER
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7. USERS ACQUISITION
STRATEGY
7 METHODS PROVED,
2 SELECTED DUE THEIR EXCELLENT RESULTS.
GOAL:
Ads 160,000 USERS
US $180,000 US $180,000
REGION Q1 Q2 Q3 Q4 Q5 Q6
LATAM $60,000 $50,000 $40,000 $30,000 $25,000 $20,000
USA & CANADA - $10,000 $20,000 $20,000 $25,000 $20,000
EUROPE - - - $10,000 $10,000 $20,000
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8. HOW DOES CANUBRING
EARN MONEY?
TRAVELER CHARGES SENDER
• TRANSACTION COMMISSION US $100 FOR BRINGING A
CAMERA FROM NEW YORK TO
Canubring will escrow the sender payment until the traveler RIO DE JANEIRO.
delivers the product, charging a 10% commission shared
between both users. SENDER PAYS
US $106 TO
CANUBRING
• INSURANCE COMMISSION
-25% applicable to the insurance price.
TRAVELER
SENDER
CANUBRING
PAYS US $96
TO TRAVELER
CANUBRING GETS US $10
FOR THIS TRANSACTION
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9. TRUST & SAFETY
• PURCHASES BY TRAVELER CHRIS THOMPSON (EDIT PROFILE)
-Purchases will be done directly by the CHILE
traveler, in order to avoid any kind of risk. LANGUAGES: ESPAÑOL - ENGLISH
4 TRIPS
• TRUST SYSTEM
-Social Networks relation grade.
-Authentic evaluations and comments. REVIEWS ABOUT YOU:
-Usage statistics.
CATHERINE SMITH:
• INSURANCE Chris was very responsible and punctual with the product
that I asked. 100% recommended as a traveler.
-Option to insure any kind of cargo.
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10. TAX & DUTIES
WE ARE CONCERNED
ABOUT TAX & DUTIES REGULATIONS
• INFORMATION • EXAMPLES OF CUSTOMS ALLOWANCES:
-Canubring will inform about duty and
tax data for each destination country. US $800
US $600
• ALERTS
-The site will alert when the cargo US $800 US $300 US $2,000
exceeds the destination country’s tax
regulations, so traveler will not have US $460
any duty problems.
US $2,000 US $500
US $900
US $300 US $300
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11. MARKET
SUPPLY DEMAND COMPETITORS
CROWDSOURCING
DELIVERY
ALEXA
COMPANY RANKING
2.3 BILLION Canubring 185,994
AIR PASSENGERS PER YEAR
238 MILLION Mmmule
Please bring me
503,254
1,060,759
E-COMMERCE INTERNATIONAL
SHIPMENTS Entregas.me 1,080,666
Cabenamala 1,584,121
18% AFTER 18 MONTHS WE EXPECT
TO HAVE 300k DELIVERIES PER
AVERAGE SPARE
SPACE IN LUGGAGE YEAR (0.12% MARKET SHARE).
PER PASSENGER
SOURCE: IATA.ORG SOURCE: E-COMMERCEFACTS.COM SOURCE: ALEXA.COM, FEB.2013
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12. SEED FUND
RAISING ROUND
Company: Canubring Inc.
Pre-Money Valuation: US $2,250,000
Raising Capital: US $750,000
Equity: 25%
Previous Invested Capital: US $100,000
CURRENT
SHAREHOLDERS SITUATION
-Sebastian Cussen 68%
-Tomas Cussen 15%
-Patrick Cussen 10% Contact: Sebastian Cussen
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-Advisors 7% (scussen@canubring.com)
13. BUDGET DISTRIBUTION
18 MONTHS
48% 1. USER ACQUISITION 3. OPERATIONAL
USER ACQUISITION
-Google US $180,000 -Office US $20,000
-Facebook US $180,000 -Legal US $35,000
38% -TOTAL US $360,000 -Travel US $18,000
$
HR -Accounting US $8,100
2. HR -Smartling Translation US $9,000
-CEO US $67,500 -Hosting ($4c x User) US $9,000
750,000
USD -CMO US $60,000 -Mailing ($1c x User) US $2,150
-CTO US $60,000 -TOTAL US $101,250
-Developer US $23,000
14% -Mobile Developer US $23,000
OPERATIONAL -Community Manager US $20,000
-Costumer Service US $24,000
-CFO US $11,250
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-TOTAL US $288,750
14. EXIT
STRATEGY
MERGE & ACQUISITION
Even we prefer to merge with a leader of the
Social Travel or E-commerce Market, being
acquired is still an open option.
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15. NEXT STEPS
REVENUES
1. Development and launching
of Escrow System.
2. Insurance Companies
Agreement.
3.
After 18 months, we
expect a monthly revenue
of US $150,000.
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18. HIRING PLAN
ANNUAL
POSITION TIMING GROSS SALARY
CEO Already Hired US $45,000
CMO Already Hired US $40,000
CTO Already Hired US $40,000
Developer 5th Month US $24,000
Mobile Developer 5th Month US $24,000
1st Costumer Service 5th Month US $12,000
Community Manager 9th Month US $24,000
2nd Costumer Service 15th Month US $12,000
CFO 16th Month US $45,000