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Exploiting research outcome at Engineering


Massimo Canducci
Research and Innovation Division
Engineering Ingegneria Informatica S.p.A.




06 Sept 2012



                                             1
Engineering

                            / group highlights
• The	
  leading	
  Italian	
  independent,	
  
  privately-­‐owned	
  software	
  and	
  
  Information	
  Technology	
  services	
  
  company	
  	
  




                                                                                ●●●●●●●●●●
• 7%	
  of	
  domestic	
  market	
  

• 6,400	
  staff	
  in	
  Europe	
  	
                           Brazil	
  

  and	
  South	
  America	
                                 Argentina	
  


• A	
  global	
  player	
  in	
  the	
  EMEA	
  
	
  	
  	
  	
  area	
  and	
  LATIN	
  AMERICA	
  	
  

• 1,000	
  large	
  accounts	
  	
                        Belgium	
  
  on	
  all	
  vertical	
  markets	
  

• Consulting,	
  business	
  solutions,	
  
  technology	
  solutions,	
  	
                                    Italy	
  

  IT	
  management	
  services	
                                                             Lebanon	
  




                    2	
  
Engineering

                        / group positioning on the market


Engineering	
  is	
  a	
  partner	
  	
                                              Telco	
                    Public	
  
with	
  strong	
  vertical	
  business	
                                                                        Administration	
  
skills	
  and	
  a	
  cross-­‐cutting	
  view	
  of	
  
technology	
  and	
  solutions	
                                                        10.5%	
  

                                                             Industry	
  	
  
                                                                                 32.3%	
                     36.1%	
  
                                                             Services	
  	
  
                                                          and	
  Utilities	
  



                                                                                                 21.1%	
  

                                                                                 Finance	
  




                3	
  
Engineering

            / group results

VALUE	
  OF	
                                              EBITDA	
  
PRODUCTION	
  
                                                                                 92.2	
  
                                                                      92.0	
  
                   775.7	
  
                                                           88.6	
  

             758.6	
  


   724.0	
  
                               ORDER	
   ● ● ● ● ● ● ● 507.9	
   ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
                                           423.6	
   ● ● ● ● ● 543.6	
  
                               BACKLOG	
  



    4	
  
Engineering Group

   / the model

       Business Unit                          Research and Innovation Division


     Telecommunication                                       Research


                                                        Competence Center
           Utilities
                                                           Open Source




                                 Innovation
          Industry                                   Identity Management/PKI

                                                  Enterprise Content Management
Public Administration / Health
                                                    Broadband Media Services

                                                       Fonderie Multimediali
           Finance
                                                         Tablet Platforms

     Software Factories                                        ERP

                                                                                  5
Research and Innovation Division

           / identity card

•  Founded	
  in	
  1987	
  

•  150	
  research	
  projects	
  executed	
  

•  30	
  active	
  projects	
  

•  250	
  researchers	
  

•  120	
  solution	
  architect/technology	
  
   specialist	
  (ERP	
  excluded)	
  

•  6	
  branches:	
  	
  
   Palermo,	
  Torre	
  Annunziata,	
  Roma,	
  
   Orvieto,	
  Padova,	
  Trento	
  +	
  2	
  
   subsidiaries	
  hosted	
  by	
  Universities	
  
   (Lecce,	
  Benevento),	
  1	
  branch	
  
   abroad:	
  Bruxelles	
  

                                                      6
Research Activities

             / a network of scientific collaborations

      Bolzano             Manchester         London
                                                              Fraunhofer

        Trento                                                               INRIA

Politecnico Milano
                                                                               CERN

 Politecnico Torino
                                                                                    IRCAM
                               Engineering Research and Innovation
       Roma III
                                                                                     SAP

          Sannio
                                                                             CR Fiat

                 Napoli
                                                                           Ti.LAB
                             Pisa
                                                        Microsoft
                                        Palermo


                                                                                            7
Research Activites

     / research areas




                     Computing        Service
                   Infrastructure   Engineering




Trustworthiness/                                  Usage
    Security



                                    Intelligent
                         User
                                     Systems
                      Experience




                                                          8
Research and Innovation

/ innovation model: starting a virtuous circuit


     Ideas for Research Projects                Innovative technological/
                                                 architectural Solutions




Research                           Innovation                         Production




      Research Projects Results           Architectural and technological Tests
                                                 Needs from the Market




                                                                                   9
Exploitation

                  / principles



• Engineering	
  is	
  a	
  System	
  Integrator	
  
  on	
  the	
  market.	
  

• The	
  involvement	
  in	
  research	
  projects	
  
  is	
  an	
  investment.	
  

• The	
  main	
  goal,	
  at	
  the	
  end	
  of	
  a	
  
  research	
  project,	
  is	
  the	
  placement	
  
  on	
  the	
  market.	
  

• To	
  be	
  successful	
  we	
  start	
  from	
  the	
  
  beginning	
  of	
  the	
  process:	
  	
  
  the	
  proposal.	
  
                                                             Market




                                                                      10
Exploitation

                / actors

• 	
  R&D:	
  Research	
  and	
  Development	
  
  Manager:	
  ideas	
  concepts,	
  proposal	
  
  experience,	
  good	
  relationship	
  with	
  
  potential	
  partners	
  	
  	
  

• BUDM:	
  Business	
  Unit	
  Development	
  
  Manager:	
  ideas	
  concepts,	
  market	
  
  experience,	
  good	
  relationships	
  with	
  
  clients	
  

• R&D	
  lab:	
  Architects	
  and	
  Developers	
  in	
  
  R&D	
  division,	
  great	
  experience	
  in	
  
  research	
  projects	
  	
  

• BU	
  lab:	
  Architects	
  and	
  Developers	
  in	
  
  Business	
  Unit,	
  great	
  experience	
  in	
  
  market	
  projects	
  	
  



                                                             11
Exploitation

                   / phases

• in	
  Proposal:	
  find	
  the	
  right	
  “idea”	
  
  considering	
  the	
  Call	
  properties	
  and	
  the	
  
  needs	
  from	
  the	
  market.	
  	
  
  (R&D,	
  BUDM)	
  

• during	
  Project:	
  develop	
  the	
  project	
  goal	
  
  also	
  considering	
  the	
  future	
  placing	
  on	
  
  the	
  market.	
  
  (mixed	
  team	
  R&D	
  lab	
  -­‐	
  BU	
  lab)	
  

• after	
  Project:	
  deliverable	
  consolidation,	
  
  improvement,	
  specialization.	
  	
  
  (BU)	
  

• at	
  the	
  end:	
  idea	
  /	
  prototype	
  /	
  product	
  /	
  
  service	
  placing	
  on	
  the	
  market	
  	
  
  (BU)	
  



                                                                         12
Exploitation

               / general approach

We	
  are	
  using	
  a	
  model	
  in	
  which	
  a	
  
Business	
  Unit	
  and	
  the	
  R&D	
  labs	
  
participate	
  together	
  in	
  a	
  research	
  
project.	
  

This	
  is	
  different	
  from	
  the	
  usual	
  
"technology	
  transfer"	
  approach	
  
(sequential,	
  first	
  R&D	
  
“innovates”	
  and	
  THEN	
  transfers	
  
to	
  one	
  or	
  more	
  business	
  units).	
  

The	
  key	
  point	
  is	
  the	
  word	
  
“together”.	
  



                                                           13
Exploitation

       / advantages


Integrate the teams from the
start, creates a better alignment
of development to business
needs,

It also creates a better
awareness at business unit
level of what an R&D
partnership can do.

It helps to setup a partnership
with other organizations.



                                    14
Exploitation

        / example 1 - project PERSEUS - www.perseus-fp7.eu

Description:

•  domain: maritime surveillance
•  29 partners, 42 M€ cost, 27 M€ funding
•  This is a large demonstration project
   and for Engineering we have Defence
   and Space (D&S) unit and R&D labs
•  The goal is to interface the national
   maritime surveillance from Spain,
   Portugal, France and Italy and then
   Italy, Greece to create a continuous
   surveillance management of the
   Mediterranean - targeting illegal
   immigration, trafficking etc


                                                             15
Exploitation

        / example 1 - project PERSEUS - www.perseus-fp7.eu

Approach:

•  D&S brings in their solution and
   technology that already exists and is
   implemented at Italian level
•  Through the project, EII R&D and D&S
   collaborate (also with other organizations
   from the other countries) to define a data
   model and an architecture enabling all the
   systems to talk to each other
•  D&S implements some versions of these
   interfaces (called PERSEUS connectors)
   to actually make the Italian system talk to
   the other systems
•  R&D refines the data model based on the
   real-life results of these interfaces

                                                             16
Exploitation

        / example 1 - project PERSEUS - www.perseus-fp7.eu

Results:

•  Perseus is a pilot with real-life exercises
   (i.e. operations of surveillance in the
   Mediterranean) with boats, planes,
   satellite information, weather
   information etc.
•  For EII, this is beyond technology
   transfer, it is a collaboration at
   development level.
•  The collaboration also increases the
   visibility of our company on the EU
   scene.




                                                             17
Exploitation

          / example 2 - project SEMIRAMIS - www.semiramis-cip.eu

Description:

•  The purpose is to deploy a pilot across Europe to
   enable citizens that move from one EU country to
   another (for instance students from one university to
   another, a family moving with one parent changing
   jobs etc) to transfer their administrative information
   between two city administrations, two universities
   etc
•  In this information transfer we have two challenges:
     •  communicate the information related to a
        citizen but
     •  let the citizen to have control on this transfer,
        meaning that depending on who receives this
        information, the citizen can control which part is
        provided.


                                                                   18
Exploitation

          / example 2 - project SEMIRAMIS - www.semiramis-cip.eu

Approach:

•  We used the same model - collaboration between a
   business unit (EngiWeb – a company in
   Engineering Group) and the R&D labs.
•  EngiWeb had the solution (a system to manage
   user access to information), but it is used mainly
   within single (large) organizations.
•  The combination of R&D and the business unit
   means that through Semiramis, the EngiWeb
   solution will be extended to function across different
   organizations and countries.




                                                                   19
Exploitation

           / example 2 - project SEMIRAMIS - www.semiramis-cip.eu

Results:

•  Engiweb had a new release of the solution, ready to
   go on EU market.
•  Collaboration outside of Italy is designed to bring
   additional commercial opportunities for the EII
   solutions.




                                                                    20
Exploitation

         / lessons learned


•  Technology transfer is made easier when
   collaboration starts earlier.

•  Real-life can happen - for instance, when a
   business unit transforms into a spin-off.
   This does not mean technology transfer
   approach used is dead, it increases the
   competency acquired at R&D level who
   can then take it into another collaboration
   as well as creating joint market
   opportunities between the spin-off and the
   main company.




                                                 21
Exploiting research outcome at Engineering


Massimo Canducci
Research and Innovation Division
Engineering Ingegneria Informatica S.p.A.




06 Sept 2012



                                             22

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Exploitation and Impact in Research Projects

  • 1. Exploiting research outcome at Engineering Massimo Canducci Research and Innovation Division Engineering Ingegneria Informatica S.p.A. 06 Sept 2012 1
  • 2. Engineering / group highlights • The  leading  Italian  independent,   privately-­‐owned  software  and   Information  Technology  services   company     ●●●●●●●●●● • 7%  of  domestic  market   • 6,400  staff  in  Europe     Brazil   and  South  America   Argentina   • A  global  player  in  the  EMEA          area  and  LATIN  AMERICA     • 1,000  large  accounts     Belgium   on  all  vertical  markets   • Consulting,  business  solutions,   technology  solutions,     Italy   IT  management  services   Lebanon   2  
  • 3. Engineering / group positioning on the market Engineering  is  a  partner     Telco   Public   with  strong  vertical  business   Administration   skills  and  a  cross-­‐cutting  view  of   technology  and  solutions   10.5%   Industry     32.3%   36.1%   Services     and  Utilities   21.1%   Finance   3  
  • 4. Engineering / group results VALUE  OF   EBITDA   PRODUCTION   92.2   92.0   775.7   88.6   758.6   724.0   ORDER   ● ● ● ● ● ● ● 507.9   ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 423.6   ● ● ● ● ● 543.6   BACKLOG   4  
  • 5. Engineering Group / the model Business Unit Research and Innovation Division Telecommunication Research Competence Center Utilities Open Source Innovation Industry Identity Management/PKI Enterprise Content Management Public Administration / Health Broadband Media Services Fonderie Multimediali Finance Tablet Platforms Software Factories ERP 5
  • 6. Research and Innovation Division / identity card •  Founded  in  1987   •  150  research  projects  executed   •  30  active  projects   •  250  researchers   •  120  solution  architect/technology   specialist  (ERP  excluded)   •  6  branches:     Palermo,  Torre  Annunziata,  Roma,   Orvieto,  Padova,  Trento  +  2   subsidiaries  hosted  by  Universities   (Lecce,  Benevento),  1  branch   abroad:  Bruxelles   6
  • 7. Research Activities / a network of scientific collaborations Bolzano Manchester London Fraunhofer Trento INRIA Politecnico Milano CERN Politecnico Torino IRCAM Engineering Research and Innovation Roma III SAP Sannio CR Fiat Napoli Ti.LAB Pisa Microsoft Palermo 7
  • 8. Research Activites / research areas Computing Service Infrastructure Engineering Trustworthiness/ Usage Security Intelligent User Systems Experience 8
  • 9. Research and Innovation / innovation model: starting a virtuous circuit Ideas for Research Projects Innovative technological/ architectural Solutions Research Innovation Production Research Projects Results Architectural and technological Tests Needs from the Market 9
  • 10. Exploitation / principles • Engineering  is  a  System  Integrator   on  the  market.   • The  involvement  in  research  projects   is  an  investment.   • The  main  goal,  at  the  end  of  a   research  project,  is  the  placement   on  the  market.   • To  be  successful  we  start  from  the   beginning  of  the  process:     the  proposal.   Market 10
  • 11. Exploitation / actors •   R&D:  Research  and  Development   Manager:  ideas  concepts,  proposal   experience,  good  relationship  with   potential  partners       • BUDM:  Business  Unit  Development   Manager:  ideas  concepts,  market   experience,  good  relationships  with   clients   • R&D  lab:  Architects  and  Developers  in   R&D  division,  great  experience  in   research  projects     • BU  lab:  Architects  and  Developers  in   Business  Unit,  great  experience  in   market  projects     11
  • 12. Exploitation / phases • in  Proposal:  find  the  right  “idea”   considering  the  Call  properties  and  the   needs  from  the  market.     (R&D,  BUDM)   • during  Project:  develop  the  project  goal   also  considering  the  future  placing  on   the  market.   (mixed  team  R&D  lab  -­‐  BU  lab)   • after  Project:  deliverable  consolidation,   improvement,  specialization.     (BU)   • at  the  end:  idea  /  prototype  /  product  /   service  placing  on  the  market     (BU)   12
  • 13. Exploitation / general approach We  are  using  a  model  in  which  a   Business  Unit  and  the  R&D  labs   participate  together  in  a  research   project.   This  is  different  from  the  usual   "technology  transfer"  approach   (sequential,  first  R&D   “innovates”  and  THEN  transfers   to  one  or  more  business  units).   The  key  point  is  the  word   “together”.   13
  • 14. Exploitation / advantages Integrate the teams from the start, creates a better alignment of development to business needs, It also creates a better awareness at business unit level of what an R&D partnership can do. It helps to setup a partnership with other organizations. 14
  • 15. Exploitation / example 1 - project PERSEUS - www.perseus-fp7.eu Description: •  domain: maritime surveillance •  29 partners, 42 M€ cost, 27 M€ funding •  This is a large demonstration project and for Engineering we have Defence and Space (D&S) unit and R&D labs •  The goal is to interface the national maritime surveillance from Spain, Portugal, France and Italy and then Italy, Greece to create a continuous surveillance management of the Mediterranean - targeting illegal immigration, trafficking etc 15
  • 16. Exploitation / example 1 - project PERSEUS - www.perseus-fp7.eu Approach: •  D&S brings in their solution and technology that already exists and is implemented at Italian level •  Through the project, EII R&D and D&S collaborate (also with other organizations from the other countries) to define a data model and an architecture enabling all the systems to talk to each other •  D&S implements some versions of these interfaces (called PERSEUS connectors) to actually make the Italian system talk to the other systems •  R&D refines the data model based on the real-life results of these interfaces 16
  • 17. Exploitation / example 1 - project PERSEUS - www.perseus-fp7.eu Results: •  Perseus is a pilot with real-life exercises (i.e. operations of surveillance in the Mediterranean) with boats, planes, satellite information, weather information etc. •  For EII, this is beyond technology transfer, it is a collaboration at development level. •  The collaboration also increases the visibility of our company on the EU scene. 17
  • 18. Exploitation / example 2 - project SEMIRAMIS - www.semiramis-cip.eu Description: •  The purpose is to deploy a pilot across Europe to enable citizens that move from one EU country to another (for instance students from one university to another, a family moving with one parent changing jobs etc) to transfer their administrative information between two city administrations, two universities etc •  In this information transfer we have two challenges: •  communicate the information related to a citizen but •  let the citizen to have control on this transfer, meaning that depending on who receives this information, the citizen can control which part is provided. 18
  • 19. Exploitation / example 2 - project SEMIRAMIS - www.semiramis-cip.eu Approach: •  We used the same model - collaboration between a business unit (EngiWeb – a company in Engineering Group) and the R&D labs. •  EngiWeb had the solution (a system to manage user access to information), but it is used mainly within single (large) organizations. •  The combination of R&D and the business unit means that through Semiramis, the EngiWeb solution will be extended to function across different organizations and countries. 19
  • 20. Exploitation / example 2 - project SEMIRAMIS - www.semiramis-cip.eu Results: •  Engiweb had a new release of the solution, ready to go on EU market. •  Collaboration outside of Italy is designed to bring additional commercial opportunities for the EII solutions. 20
  • 21. Exploitation / lessons learned •  Technology transfer is made easier when collaboration starts earlier. •  Real-life can happen - for instance, when a business unit transforms into a spin-off. This does not mean technology transfer approach used is dead, it increases the competency acquired at R&D level who can then take it into another collaboration as well as creating joint market opportunities between the spin-off and the main company. 21
  • 22. Exploiting research outcome at Engineering Massimo Canducci Research and Innovation Division Engineering Ingegneria Informatica S.p.A. 06 Sept 2012 22