Marketing benchmarks measure success. If you don't measure, how can you manage your marketing projects? Here are a few marketing benchmarks tips.

1. Your Road to Success

2. Is your marketing working?

3. Or are you spinning
your wheels?

4. Or are you spinning
your wheels?
Do you even
know your
results?

5. Benchmarks are your GPS
to success

6. But, how do you
set benchmarks?

7. Take
this path

8. Define
success
Assign
metrics
Gather
results

9. Define
success

10. Examine your
marketing projects

11. What is your ideal response?
New leads?

12. What is your ideal response?
New leads?
Increased sales?

13. What is your ideal response?
New leads?
Increased sales?
Web traffic?

14. Assign
metrics
SUCCESS

15. Choose a benchmarking method
for each
marketing
project

16. 1. Compare to industry standards

17. 2. Measure against competitors

18. 3. Improve on past results

19. Be specific

23. Gather
results

24. Check progress on a regular basis

25. Make necessary adjustments

26. Perhaps additional channels

27. Marketing benchmarks:
Your road to success

28. This is Part 9
Check out the entire series
Follow the 10-Part Marketing Plan at
SimplyStatedBusiness.com
Photo Credits: BigStockPhoto.com

29. Cathy Miller, Business Writer
Business site:
www.SimplyStatedBusiness.com
www.simplystatedbusiness