1. Customer Development
Workshop Preparatório
09/04/2011
Júlio Esslinger Viégas
julio.viegas@sofist.com.br
www.sofist.com.br
www.campinasstartups.com.br

2. As much as you think you know what a
customer wants, you’re probably wrong
Steve Blank, Serial Entrepreneur and Angel Investor
In interview to the Shoshin Project
Imagem: http://blogs.diariodepernambuco.com.br/economia/?p=1547

3. The Quest for the Holy Graal
Company
Transition
Scalable
Start-up
1 2

4. Product Development
What’s wrong with it?
Concept Product Alpha Launch &
& Seed development & Beta Test 1st ship

5. The four steps to the Epiphany
The Customer Development Model
Imagem: http://steveblank.com/tools-and-blogs-for-entrepreneurs/

6. You take the blue pill - the story ends, you wake up in
your bed and believe whatever you want to believe
You take the red pill - you stay in Wonderland and I show
you how deep the rabbit-hole goes

7. The four steps to the Epiphany
The Customer Development Model
Imagem: http://steveblank.com/tools-and-blogs-for-entrepreneurs/

8. The four steps to the Epiphany
The Customer Development Model
Imagem: http://steveblank.com/tools-and-blogs-for-entrepreneurs/

9. The four steps to the Epiphany
The Customer Development Model
Imagem: http://steveblank.com/tools-and-blogs-for-entrepreneurs/

10. Enjoy...
Imagem: Microsoft

11. …or keep
working!
Imagem: http://www.ipeccoach.com/7-traits-of-successful-entrepreneurs/

12. Referências
• http://bit.ly/FourSteps
• http://steveblank.com/tools-and-blogs-for-
entrepreneurs/
• http://www.slideshare.net/venturehacks/cust
omer-development-methodology-
presentation