Someone asked me to to a failcon type presentatin oon why Symbian

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MOBILE FAILCON
SUI MILANO
Thibaut
Rouffineau
@thibautR

2.
European
Commission
financed
ini1a1ve
to
improve
ACCESS
TO
FINANCE
in
Mobile
/Mobility

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Agenda
• So
you
want
to
be
a
mobile
entrepreneur?
Here
are
3
old
school
VC
advices
for
you
Look
at
sector
growth
• Be
tech
intensive
&
build
the
right
team
• oohhh
and
the
last
one...
know
who
you
can
sell
to!!
• So
let's
look
at
it
in
details!
Sector
growth
Yes
mobile
is
hot
and
it's
growing
like
crazy!!
You
are
in
the
right
place!!
– What's
hot
in
mobile?
The
press
view:
apps
and
iPhone
– What's
hot
in
mobile
the
cool
financial
view...
cross-­‐plaJorm
services
using
mobile
as
a
market
penetraKon
strategy
and
developing
counKres
• Tech
intensive
Mobile
devs
are
the
most
expensive
people
on
the
planet
-­‐
nourish
them!
• Build
your
tech
team
correctly
• Think
about
your
data
/
plaJorm...
this
is
most
likely
to
define
your
business
than
your
app!
• Know
who
you
can
sell
to
The
obvious
:
– Mobile
social
=>
FB
,
Yahoo...
– Mobile
content
=>
Linkedin,
Yahoo
– Niche
tech
=>
Apple
– BaaS
and
developer
tech
=>
Intel,
Facebook,
Salesforce
• The
less
obvious
– M-­‐commerce
=>
Tesco
– Mobile
adverKsing
=>
Axel
Springer
– AutomoKve
=>BMW
– Entertainment
=>
Disney
– Media
=>
Financial
Times

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The market

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50B downloads

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9.5B
downloads
5B
downloads
Q1’13

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The team

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The
developer

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Most
expensive
people
in
the
(tech)
world!
AcquisiFon
cost
per
employee,
from
www.waxy.org,
April
2012

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The
back-­‐end
guy!

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The
Grey
team

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The product

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Inc.
h]p://www.forbes.com/sites/davidcoursey/2011/10/20/dropbox-­‐feature-­‐or-­‐applicaKon-­‐why-­‐it-­‐ma]ers/

23. ©
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h]p://pandodaily.com/2013/02/01/focus-­‐on-­‐the-­‐feature-­‐how-­‐doing-­‐one-­‐thing-­‐well-­‐benefits-­‐dropbox-­‐app-­‐net-­‐and-­‐consumers/

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h]p://measuredmass.com/2012/10/06/google-­‐homepage-­‐size/

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Inc.
h]p://techcrunch.com/2011/11/11/start-­‐making-­‐sense/

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Inc.

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h]p://mediablogged.mediaweek.co.uk/2012/11/26/as-­‐big-­‐data-­‐gains-­‐weight-­‐can-­‐it-­‐be-­‐trusted-­‐without-­‐market-­‐research-­‐insights/

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The buyer

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THANK
YOU
thibaut@wipconnector.com