Presentation

1. SnAPPing! End of the clichés!
Thibaut Rouffineau
www.wipconnector.com
uk.droidcon.com
@thibautR

2. My A-Level results!

3. "I'm going to destroy
Android, because it's a
stolen product”
goodevil-0
"I'm willing to go
thermonuclear war
on this”

12. What do you love about black and white?

14. "I'm going to destroy
Android, because it's a
stolen product”
goodevil-0
"I'm willing to go
thermonuclear war
on this”

15. Grey works!!!!

16. [Friends]
[Amis]

17. The developer

18. Most expensive people in the (tech) world!
Acquisition cost per employee, from www.waxy.org, April 2012

20. The back-end guy!

22. The Grey team

23. [toys]
[jouets]

24. The white mobile web

25. The Black mobile web

26. http://html5test.com/results/mobile.html

27. Confused?

28. The Black Apps

29. Attention yes, Long tail ... no

30. And for Android?

31. Fragmented!

32. Some managed to deal with it

33. Android & iPhone leading the innovation battle
Mobile Monday London
Demo May 2011

34. Momo Demo day… 1 year later
1
2
Android
iPhone
8
Web
Desktop
5

35. Grey apps ?

36. The bad old days
BAD GOOD
Br ow ser Br ow ser FB iPhone FB Andr oid
m t ouch FB API

37. Then a bit better
ANY
Br ow ser FB iPhone FB Andr oid
Pr og-E
m .f acebook .com FB API

38. Today
ANY
Br ow ser FB iPhone FB Andr oid
Faceweb Faceweb
Pr og-E
m .f acebook .com FB API

39. Now…
Native
Nat ive
M-Sit e
M-Web

40. [objective]
[objectif]

41. Apps do not make money anymore!

42. App-promo developer survey 2012

43. But app-based business model explode!
CV app
Technology showcase
Development services for Brand, OEM
Branded product or service B2B
Branded product or service B2C
Marketing agency
Production agency
Near-shore outsourcing
Operator

44. [full]
[plein]

45. Busy playing field!

46. Open playing app field?
Android iOS Nokia WP7
Apps 450,000 550,000 65,000 70,000
Download/
1.1B 1.2B 390M <35M
month
Average
download
2444 2181 6000 500
per month
per app
Data: various announcements by vendors

47. 6 months ago…
Android iOS Nokia WP7
Apps 320,000 500,000+ 50,000 35,000
Download/
1.1B 1B 300M <35M
month
Average
download
3300 2000 6000 1000
per month
per app
Data: various announcements by vendors

48. How many new websites in 2011?
300 million
Added websites in 2011
555 million sites in total
according to royal.pingdom.com
http://royal.pingdom.com/2011/01/12/internet-2010-in-numbers/

49. Open playing app field?
Android iOS Nokia Web
Apps 450,000 550,000 65,000 555M
Download/
month &
1.1B 1.2B 390M 10,000B
Page Views
per month
Average
download per
month per 2444 2181 6000 18,000
app / PV per
site
Data: various announcements by vendors

50. 6 months ago
Android iOS Nokia Web
Apps 320,000 500,000+ 50,000 255M
Download/
month &
1.1B 1B 300M 2,600B
Page Views
per month
Average
download per
month per 3300 2000 6000 11,000
app / PV per
site
Data: various announcements by vendors

52. Top 10 websites make up …….. of traffic!

53. Top 10 websites make up 41% of traffic!

56. Distribution

57. www.comparetheappstores.com

58. Math again!
New apps / year 200,000
Cost of production $5,000
Cost of marketing $1,250
Developer total yearly marketing
budget $55,000,000

59. Compare
• $660MGoogle Sales & Marketing budget Q3’10
• $486M Apple advertising budget in 2008
• $400M Windows Phone 7 launch budget

60. Challenge the apps dogma!
Apps are NOT what apps developers do!
Apps are NOT bound to a technology!
Apps are NOT a business model!
Apps are NOT a distribution method

61. Thank you!! See you in London in October!
Thibaut Rouffineau Droidcon
www.wipconnector.com London
uk.droidcon.com
@thibautR