8. Case Study: The Vacation Policy
“In keeping with the overall control environment and to
ensure compliance with internal control guidelines issued
by its regulators, AceFinancial has a Global Investment
Bank Vacation Policy. In EMEA, the requirements of this
policy (which are set out below) also apply to the Private
Bank, AceFinancial Partners and the Chief Investment
Office. TSS staff are required to comply with their own
LOB policy. In summary, the policy requires certain
employees in sensitive positions (“Designated
Employees”) to be out of the office for a specified period
of time each calendar year...”
9. 1 Get 2 Set
attention direction
6 Action
3 Present
and
information
support
5 Assess 4 Exemplify
and and
Summarise practise
13. Traditional objectives
As a result of attending this session you will be
able to:
• Identify three case studies of Fortune 1000 companies
who are successfully using social learning models
• Define the three models of social learning and how these
map to specific strategies and tools
• Evaluate the pro's and con's of different social
interventions as solutions to specific kinds of learning
challenges
• Describe their own personal experience in using social
media as a practitioner
14. Set direction
1 Get 2 Set
attention direction
6 Action
3 Present
and
information
support
5 Assess 4 Exemplify
and and
Summarise practise
25. Question 1 of 524:
1. There are ___ Customers types serviced by ACME.
26. Question 2 of 524:
These customer types are
i. ________ ____ ______;
ii. _____ ________ _____ ;
iii. ________ ____ _____;
iv. ______ _______ ________ (___) ____________; and
v. ______ __________ ____ _______ ____ _____.
27. Question 3 of 524:
True or False?
Small Business Owners would benefit from the service ACME
offers of managing money and good accounting records
34. “As café staff, it’s compulsory that you
maintain quality of produce and serve it as
specified by the Quality Food Manual. By
the end of this training you will understand
how to serve every food type according to
the standards.”
37. Short, snappy, to the point. And don’t be
afraid to have fun.
Less of…
“This e-learning module is designed to
explain the principles and practical
requirements of the 11 step process …”
More of…
“Need to get your head around our
process? You’re in the right place.”
Or…
“Process – boring, right? Wrong. This one
will help you, all 11 steps of it. See it to
believe it.”
38. Light touch – colloquial
A little pun – links to later content
41. Make it energetic, driven, engaging.
Less of…
“Now that you have covered the basics of
customer service, in the next section you will
learn how to deal with customer issues.”
More of…
“You’re one step away from maximizing your
skills, but there’s a problem – a customer
one in fact. Click next to put your service
skills to the test.”
42. Get to the point quickly.
Set up in 3 sentences.
Professional, to the point,
not a word wasted.
45. Direct, clear, dialogue, questioning.
Less of…
“Negotiating effectively is an
important skill that we all use
on a daily basis”
You talking
to me?
More of…
“When was the last time you
negotiated something?
Maybe it was more recently
than you think….”
57. Get lots of free stuff on the Kineo website –
under Resources: www.kineo.com
email: cammy.bean@kineo.com
Twitter: @cammybean
Blog :
http://cammybean.kineo.com/
Notas do Editor
Finding yourself a bit bored with the e-Learning you've been creating lately? Looking to jazz up your e-Learning courses, but don't have the resources to create a 3-D immersive learning game that can be delivered on your iPhone? Need to get your content turned around fast – but without sacrificing engagement?In this session, you’ll explore strategies and tips for creating quality e-Learning in a rapid timeframe without busting the bank. You'll see examples of incoming content received from clients, discuss the approach to rapid design, and talk about some of the specific strategies you can use to maximize engagement with minimal investment.
We’ve all been handed a lengthy PPT or dry source content to start from.I like to call this “clicky-clicky blah-blah”.
What We DidA demo...Wish you were here...about the vacation policy – the surprise is that if you don’t go on holiday, it suggests you’re up to no good. They want you to take vacations so they engatge you upfront.This also shows you what can go wrong – what happens when you don’t follow the policy? Peer pressure – everyone’s doing – these success stories show how people who’ve mastered this learning are now benefiting from it.(Some clients have told us, “people are bored with that risk thing – we see it in all of the compliance courses…” The peer pressure approach can be a good alternative. Or perhaps the utopian ideal if we all learn this…e.g. BIW scenario “In the ideal workplace…”)Tell a story – show the risk (Michael Allen’s famous plane crash example, which has now entered into the annals of eLearning legend. Who’s heard of it? Who’s actually seen the presentation? Who’s actually seen that eLearning?Can I show this demo – or just screen capture? (I could mask the screen capture...)all my points made at the elearning guild still stand though - got good reactions when they put it in front of target audience as a potential approach.[5:29:25 PM] Stephen Walsh: and the HR dept were nervous about the approach etc.
Get the learner to sit up – make them DO something right away. Get straight into the action. Ask questions – this focuses the learner’s attention on what they don’t know – and presumably what you’re going to cover in the programFind the killer fact, stat, or quoteLead with a killer mistakeSome mistakes make such an impact on business performance that it’s worth highlighting them upfront to the learner. For example: “Did you know that 40% of our customers go elsewhere for services they would happily buy from us if they know we offered them?”
Ask provocative questions – turn things around in a surprising way. Rattle expectations a bit…Learn from the marketing team – strong visuals and text to hook the learner emotionally.ink to application share...http://www.kineo.com/showcase/file.php/30/age/index.htmlAs a first screen, it’s a very good attention grabber...Ask provocotavie questions.
Most learners click NEXT on this slide.
Set direction via a menu. By using really clear wording – take it in, etc. The menu sets the direction for the whole program.
Get war stories from your best peopleGet true stories from your newer people (they still know what they didn’t know)You don’t need fancy equipment We recorded this with skype + audacity – both free UFI_ask the expert.swfWhen you click on these you just hear short audio – no moving video or flipping stills.Sometimes these are video – sometimes just audio with stills. (think flip video camera – even an iPod Nano/or iPhone now has video)
Do an .flv/.swf…Video and audio where it countsGuerilla approaches to shooting and audioFlip video for secret shopperSkype for expert interviews
Show demo…
Are these the types of questions your courses include?
Are these the types of questions your courses include?
Are these the types of questions your courses include?
Make it hard.
Application share: Immerse them in a contextual setting – don’t just quiz them on the ‘facts’ – get them to put it to work.file:///C:/Documents%20and%20Settings/Cammy%20Bean/My%20Documents/Demos/MS%20Cafe/main.swf
Application shareShow mistakes and what you can learn from them…As part of your initial TNA – find out where people make the most common (or the most painful mistakes) – make that the focale point of your design.
This was the original content we got from them...
This was the original content we got from them...
Less is more!
Keep it light.
Keep it light.
Define the design and development process so the SME knows their role and how they fit in. The key to success in the SME relationship is getting them to understand clearly their role and what they are expected to do. SME’s most common complaint about participation in eLearning projects is that it takes far longer than they were told it would. If you start by describing the process and how they’ll fit in, the expectations are set to the proper level…
What’s the final call to action – Call to action and don’t let gowhat was the point of the whole thing in the first place. What do you need to go out and do.
They’re coming to get you…Take the Call to Action and make it personal. In this case, a real-live manager will follow up with the learner…
More call to actions...with specific links to take the experience beyond the eLearning event...”beyond the course”