Brazilian Actress & Marketer Life Journey

It’s me…

I was delivered into this world in São Caetano do
Sul, São Paulo, beautiful Brazil!

July 26

camilafitzgerald@gmail.com | www.camilafitzgerald.wordpress.com

Acting / Drama course 1993 - 1996

My old passion: Theater
I studied drama for 4 years at
Fundação das Artes

Award: best supporting actress
in a play “As Troianas” (The
Trojan women) from Euripides in
the drama festival in São Paulo

Nomination: I was nominated for
best actress performing in a play
“O Auto da Compadecida” from
Ariano Suassuna.


Degree & Master’s degree

Degree: I went to Universidade
Metodista de São Paulo

Honours degree in
Advertising/Marketing
1996 – 1999

Master’s Degree: Universidade
Metodista de São Paulo

Honours master’s degree in
Marketing
March , 2004 – July, 2005


My final Master’s degree project

My group and I had our final
master’s degree project elected
the best of the class and went to
the college library as a marketing
plan project model.


Somfy Brazil

Marketing Assistant 2003 - 2005
I created the marketing
department, so I got my hands
on everything!

Somfy France, Chamonix


Somfy Brazil
In Somfy I played a key leadership role in the launch event of a
new product range – RTS motors for blinds. Our target was to
bring 500 people to the event and present the new benefits of
the product and launch our commercial and technical training.
Our market penetration was historically low which we wanted to
change. Our marketing budget was R$ 1 million and we allocated
R$ 300.000 for this event. I developed a communication strategy
for the new product launch which involved creating new
marketing collateral, a detailed and user friendly installation
manual and trainings for installers and sales team. We targeted
200 retailers and 100 architects in the Great São Paulo region
which is a market with 20 million people. I also worked closely
with the product managers and engineers to develop a technical
and commercial training syllabus. Our target was to train 300
people, so we split it into 3 months having 3 full days of training Event management
per week. We achieved 360 people trained. The event was a
huge success with 550 participants, our brand got some wide
and deep exposure and ours sales grew by an additional 15% in
the first 6 months after the product launch and trainings.
360People trained


Somfy Brazil

Organized Trades fairs
across the country. Represented Somfy
South America in
the “International
Somfy Contest”.


ICI Dulux Paints Brazil
Senior Marketing Analyst 2005 - 2006
I was responsible for the account
management of retailers for promotional
and merchandising materials


ICI Dulux Paints Brazil

In ICI Dulux Paints I managed a project which involved the creation of
a merchandising campaign, customer service support and a complex
logistical plan. I created some very creative marketing displays to
support our new commercial TV campaign inside the retailers. I drew
up a plan to implement the merchandising materials into 413 retailers
around the country (Brazil). Considering that Brazil is a huge country I
had to develop an implementation plan which the delivery would
meet all the retailers at the same time so that we could launch the
campaign in the same week around all the regions of Brazil. We
created a complex logistical system with order tracking online so that I
could check the progress of our deliveries and implementation. From
7/11/05 to 16/11/05 we visited 413 retailers. We had 406 retailers Impact & Result
that accepted the campaign with an effectiveness of 98.31%.
The TV campaign and the merchandising materials resulted in an
increase of 10% in sales and brought to the company brand visibility
and commercial opportunities. Our target to this campaign was to
reach 5% in sales and increase brand visibility. We exceeded our target
with the result of 10% in sales which exceeded our expectations.
10%increase in sales


Moving from Brazil

I decided to move to a country I
had never been to in my life

Dublin, Ireland
2006


Social Media in my life

Social Media started to
become part of my life


Graphic Design
I studied English, traveled around Ireland,
worked in a shop and designed logos and
collaterals using my graphic designer skills.
My passion for design started during my
degree in advertising where I learned about
the advertisement and design world.
2007


Moving to another country again

I decided to study Spanish in
Barcelona. Viva España!

Barcelona
2007


Microsoft Ireland

Brazilian Language Specialist
I emerged myself in the translation,
localization, technology, internet and
social media world.

I was responsible for Portuguese
linguistic quality of Windows Live
products and branding localization
management
2008 - 2009


Microsoft Ireland

In Microsoft I had an interesting and challenging project where I had to
identify and create solutions to solve deficiencies in the branding
terminology localization process. The previous process was a spreadsheet
with over 30 worksheets, 250 product names for 35 EMEA languages. It
was not effective and demanded a lot of time. The update of the product
names were done manually and all the information and discussion were
lost. So I identified a solution to clean up the former process and created
an online central data base where all the product names would be stored
and available. Over 8.000 product names were migrated to the new
Process
database tool, generating a glossary which could be used by localizers and improvements
other parties involved in terminology research to submit terminology
queries to terminologists during the loc cycle. It was a successful solution
which kept track of branding product names, provided a central point for
terminology research and made terminology definitions and explanations
immediately available to all users. We reached our target saving many
hours of work and helping reduce or eliminate duplication of effort. This 35
EMEA languages
new tool was an average of 30% faster and 100% accurate compared to
80% for the previous process.


My wedding

I got marriage in Brazil with a
lovely Irish man!

Paraty, Rio de Janeiro
February, 2010


Google Ireland

Online Media Associate – Consumer Operations

In Google I became expert in community
management and user engagement by
providing the best user experience.

I was responsible for the Brazilian online
communities for Google’s social media
platforms: Google + , Blogger and Web
Search products

2010 - 2012


Google Ireland

In Google I managed the Brazilian and Portuguese online community for
Google’s social media products: Google+, Blogger and Web Search.
Through Google’s forums and help centers I was an advocate of the
company , engaging in dialogues and answering questions where
appropriate. I provide regularly feedback and insights gained from users
into the product and engineering teams.

My main mission was to:
User Voice &
• maximize user engagement by providing the best user experience,
• represent the user voice by delivering actionable insights and top user Engagement
issues that influence product development,
• protect users’ experience from outages, bugs and abuse and
• empower users to better leverage the products with content in the Help
Centers and communities.
Millions
of users worldwide
Supported by ConOps
(consumer operations)


Google Ireland

The Web Search forum was my first community management project. It
was a really small forum without engagement and interaction. After 6
months working on building the web search community for the Brazilian
and Portuguese market, the number of posts increased considerably with
279% growth. In one month I recruited 2 “Top Contributors” ( a forum
user recognized by Google) in which resulted a very positive impact on
the forum. Community
management
Educate & support
users Prevent & manage
abuse Forums
Build communities of
passionate product
Develop user advocates
communities


My hobbies
In 2009 I became member
of the “Movie extra.ie”
group in Ireland where I
took part in a TV commercial
for “Low Low Butter – Girls
Night Out” as a extra.
http://www.youtube.com/watch?v=dt
v18poNg5A

I am jigsaw puzzle crazy and have ran out of
space in my apartment for where I can lay out my
jigsaw puzzles. To solve this I am now using new
roll up jigsaw maps which has helped me reduce
the need for flat floor space . Jigsaw taught me
to be focused, patience and persistent!


Huge fan of languages

Hola! Hello!
I am a huge fan of languages
and have now started a new
French course. I speak
Portuguese (my mother
tongue), English and Spanish.
Salut! My husband is Irish and I
hope to learn a few words of
Gaelic as well. Oi!

Dia dhuit!


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Brazilian Actress & Marketer Life Journey

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