This talk looks at the consultative perspective of much of our work and how it is important that we do not just concentrate on the technical implementation of great websites but the broader digital landscape our customers have and how that affects their business. Considering digital marketing, SEO, content strategy, systems integrations and much more is becoming harder and yet more important. Digital is now so much at the heart of everyones business that it's vital we carefully consider and manage it. During this session I will explore some example projects of ours (Cameron and Wilding Ltd) and how we have engaged our clients in a way that covers much more than 'just' the website design and development. The aim will be to provide a number of helpful tools and strategies to take away and use with your customers. Cameron & Wilding Ltd - http://www.cameronandwilding.com/

1. DC Brighton
Does your customer’s business have a Business and Digital strategy?
Wait… what’s the difference?
Cameron & Wilding , 18. 06. 2016

2. Agenda
● Intro to me and C&W
● Something that got me thinking last week
● What are we actually talking about?
● Examples of historic and current strategies (You are a tech business)
● Different tools and a couple of my favorites - with live demo
● And finally, why is this important?

3. C&W
Drupal since 2006
Formed C&W Dec 2009
Experience in Travel, Media,
Publishing, Third Sector,
Finance
Drupal specialists - design,
SEO, content, mobile,
Team of 20 people

4. Our Drupal credentials - Practical
Long track record 10+ years
Large development team 20+ people total
Experts in the field - module maintainers,
book authors, speakers

5. Our Drupal credentials - Community

6. The Panel

7. What are we talking
about here?

8. Business and Digital strategy
A business strategy is the means by
which it sets out to achieve its
desired ends (objectives). It can
simply be described as a long-term
business planning. Typically a
business strategy will cover a
period of about 3-5 years (sometimes
even longer).
Business strategy - Business Case Studies
businesscasestudies.co.uk/business-
theory/strategy/business-strategy.html
In the fields of strategic
management, marketing strategy
and business strategy,digital
strategy is the process of specifying
an organization's vision, goals,
opportunities and related activities in
order to maximize the business
benefits ofdigital initiatives to the
organization.
Digital strategy - Wikipedia, the free encyclopedia
https://en.wikipedia.org/wiki/Digital_strategy

9. Does anyone know this gentleman?

11. What are McDonald’s in the business of?

12. Who knows this character?

14. Just when you think you’re onto something good...

15. What tools can you work with?
SWOT
PESTLE
5 or 7 P’s of Marketing
The Balanced Scorecard
Competitor analysis
Etc
Options I like:
Digital Masters matrix
Impact mapping
Business Model Canvas

16. Digital Master Matrix

17. Impact Mapping
Why?
Who?
How?
What?
Find the shortest route to
action

18. Let’s do this!
When you do it - post-its, whiteboards and get
physical. It helps get the brain juices going

19. So what?

20. WEB www.cameronandwilding.com
EMAIL ben.wilding@cameronandwilding.com
@cameronwilding @BDCWilding
Thanks for listening