1. Ivor Morgan
Head of Marketing, EMEA

2. We now live in the age of new retailing, in a
multichannel world…Their high street, their
computer, their smartphone - all these offer
different ways of shopping [for consumers] and
all are converging.
Philip Clarke, Tesco Group CEO. 8 June 2011

3. Online retail is changing as customer behaviour is
changing

4. No longer a straightforward journey…
From this
To this
Source: New Consumer Behaviours 2010, Krillion & the e-tailing group 2010

5. …creating significant opportunities for retailers
Multi-channel shoppers spend 50% more
than single channel shoppers
Satisfied multi-channel users have higher
attitudinal loyalty
Source: New Consumer Behaviours 2010, Krillion & the e-tailing group 2010

6. Customer behaviour is changing…retailers must
adapt and invest fast

7. Mobile

8. Mobile
Browse, select & find a Store

9. Venda announces LocalPoint
Utilise precise Geofences (cell, Wifi and GPS) to monitor
shoppers and consumer behaviours
Use time and location sensitive messages to drive store
traffic
Deliver specific promotions based on entry, check-in and
exit
Use in-store actions to generate analytics to a deeper level

10. New In Store Experience
Clicking Receiving a Scanning a QR
to Call an Store Alert Code offer
Expert
In Store
Kiosk
Web Enabled
Store
Queuing to make Receiving an Checking In Rating Products
a purchase Exit Survey at a Sampling
Table

11. Social is Mobile

12. Facebook drives traffic
• 90% of consumers trust
recommendations from people they
know (eConsultancy)
• 67% of consumers spend more online
after getting advice from their online
community of friends (Internet Retailer)

13. Venda powers leading multi-channel retailers
ROMAN
ORIGINALS