Perspective: Branding is a strategic brand identity and package design firm with a diverse global portfolio in packaged goods, technology and retail. We partner with clients to create successful brands that are Visible, Visceral and Memorable through simple, yet powerful strategic design ideas.

4. Design:
We make sure we We believe you deserve Brand Identity
listen to you and your our fresh clear point Packaging
customers. of view on your brand, Promotional packaging
based on our experience.
Innovation:
Concept writing
Concept visualization
Structure
We will always bring We are naturally curious Naming
you a range of work … about what’s new and
from the comfortable to what’s next
the uncomfortable. Research:
Design guidance
Positioning
Brand equity
Audit and analysis

5. V ISIBLE
If it’s not ...
VISCERAL
MEMORABLE
it’s not solving your business problem.

7. We made a classic snack more

10. Gold metallic
3 Bags, triangles create
3 sets of code anagram.
WE TURNED A FLAVOR
PROMOTION INTO A TOTAL
BRAND ENGAGEMENT. Rabbit Holes
added to
puzzles.
Code Hidden
on back panel.

12. Before

13. We REDEFINED THE CHEETAH
AND HIS HABITAT.

14. We made less
equal more.

15. we helped a
ROBOT WALK AWAY
from the category.

16. SCOPE OF WORK
Brand identity
Structure
Packaging design
User guide and accessories
Brand voice

17. WE GAVE MONSTERS A
HEALTHY LUNCH

18. WE HELPED A
Prince
BETTER CONNECT
WITH HIS PEOPLE.

19. Some early exploration.

20. We put a new face on a number 1 Mexican brand

21. AAA Lexar Quaker Foods “Perspective are a talented group of creative “I love working with Simon. He shows up on
thinkers that build and challenge on brand time for a start, leans in, and gushes ideas.
Avery Dennison Lonely Planet Royal Numico strategy which ultimately leads to a stronger, Some of them are even good!!!!
Bolt Barbers Masterfoods Candy Suiza Foods more differentiated outcome.
If you’re bored of those “too cool for school”
Boss Nova Robotics Mattel Target They always provide a broad spectrum of designer types you should work with him and
well-thought-out creative solutions forcing the all the team at Perspective. It’s refreshing,
Clorox Microsoft Telefónica client to think beyond “accepted wisdoms”, you’ll have fun, leave energized, and sell a lot
ConAgra Foods Nestlé T-Mobile driving the brand forward. of product.”
EatBigFish
Danone Europe Nike Tree Top They are a passionate team with the desire to Mark Barden
win, a pleasure to work with, and very quickly
eatbigfish. Pedigree Tropicana become an extension of the brand team.”
General Mills PepsiCo Snacks Ubisoft
Lay’s PepsiCo International
Global Strategies Ugobe: Pleo
for HIV Prevention Doritos Amanda Howard
Cheetos Uncle Ben’s
HRH - The Prince of Wales Tostitos Walmart
Kelloggs Pepsi Beverages Wella Europe
Keebler Cookies Premiere Global Wells Fargo
Yoplait

22. We deliver head turning design that works.
t: +1 510 450 0500
We have a straight-forward process for www.perspectivebranding.com
solving complex problems.
134 Linden Street
We will bring fresh thinking to your brands. Oakland, CA 94607
We can blow your mind without
breaking the bank!
Peter Van Lieshout
t: +1 510 450 0500
Petervl@perspectivebranding.com
www.perspectivebranding.com
Copyright © 2009 Perspective Branding. All rights reserved.