9. LUCA CANDELA // FOLLOW ME @LUCKYMETHOD
ISSUES WITH THE STUDY
1. Irrelevant topic
2. Bad recruiting criteria
3. Biased test material
4. Bad selection of goals
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10. LUCA CANDELA // FOLLOW ME @LUCKYMETHOD
THE TRUTH ABOUT
READING, EVERYWHERE
poynter.org/extra/eyetrack
$120 well spent
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18. LUCA CANDELA // FOLLOW ME @LUCKYMETHOD
Gutter
Baseline
Margin
Vertical
unit
Column
Module
Region
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19. LUCA CANDELA // FOLLOW ME @LUCKYMETHOD
Example from
“Web Typography Sucks”
by Mark Boulton and
Richard Rutter
http://webtypography.net/sxsw2007/
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20. LUCA CANDELA // FOLLOW ME @LUCKYMETHOD
RESOURCES
You have no excuses now. Use a grid.
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21. LUCA CANDELA // FOLLOW ME @LUCKYMETHOD
http://dribbble.com/shots/865767-iPhone-5-Grid http://www.titanui.com/11176-ipad-retina-grid-psd/
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