2. Modern Bridal
Modern Luxury Weddings on STAR101.3
August 9th – 15th 2010
Presented To:
Elisa Fisher
Presented By:
Christine Lam, Account Executive
Kathryn Banks, General Sales Manager
Jennifer Sulik, Integrated Media Sales Manager
Katie Wilcox, Director of Sales
Clear Channel San Francisco

3. Goals & Objectives
• Modern Bridal partners with STAR 101.3 to introduce its annual Modern Luxury
Wedding Event at The Ritz-Carlton in San Francisco
•Modern Bridal uses STAR to present a once-a year opportunity to affluent women
25+
•Women are presented with an opportunity to “get a glimpse into the world of top
wedding designers as they showcase their vision, style and talent.” (Modern Bridal
Event 2010)
• On-air personality Lisa Foxx along with 40 (:30) commercials
and a creative online banner ad are used to:
1) Drive up Modern Luxury Wedding ticket sales
2) Generate interest and demand for the tickets in the
marketplace.
All content is intellectual property of Clear Channel Communications

4. STAR101.3 Will Deliver Results
Thank you for the opportunity to present Clear Channel Radio San Francisco station,
STAR101.3, for the Modern Luxury Weddings Event.
We have created an exclusive, high-profile promotions program specifically designed to
reach your marketing goals and objectives.
STAR101.3 is an ideal format for Modern Bridal’s event. STAR is consistently rated #1 in
the market in many demo’s, especially the coveted Women 25-54 age group. This is
the perfect one-stop-shop if you are trying to reach affluent consumers with a
significant amount of disposable income.
Your Clear Channel San Francisco Team:
Christine Lam / Account Executive
Kathryn Banks / General Sales Manager
Jennifer Sulik / Integrated Media Sales Manager
Katie Wilcox / Director of Sales
All content is intellectual property of Clear Channel Communications

5. Strategy to Promote
On-Air – 8/9/10 to 8/15/10
Schedule:
• 8 (:30) to run on STAR Mon-Fri 5:30a-10a
• 9 (:30) to run on STAR Mon-Fri 10a-3p
• 8 (:30) to run on STAR Mon-Fri 3p-7p
• 15 (:30) to run on STAR Mon-Fri 7p-Midnight
Plus! We’re Going to Give You A Free Campaign Boost On Us!
• Free Online advertising on STAR (see next page)
• Free On-air personality Promotion (see next page)
Total Commercials: 40
Total Impressions 366,000
Frequency Rate: 1.5
All content is intellectual property of Clear Channel Communications

6. Strategy to Promote
Online – Added Value
Consistent Digital Presence: STAR101.3
For one week Modern Bridal will receive a consistent and highly visible web presence on
STAR’s website with the following ad position:
728 x 90 – Inclusion across STAR with a 10% rotation for 1 week
Click throughs on this ad will take viewers directly to the ticket page where they can
purchase their tickets
All content is intellectual property of Clear Channel Communications

7. Strategy to Promote
On-Air Personality Promotion – Added Value
Legendary STAR Personality, Lisa Foxx, Introduces Modern Luxury Weddings
For one week on STAR, Lisa Foxx drives listeners to the Modern Luxury Wedding Event’s Ticket Page
About Lisa Foxx:
• Lisa Foxx was born and raised in the East Bay of San Francisco, and has worked in radio for over 20 years
• She's appeared on various shows on E!, Vh1, KTLA, Fox11, Extra & ABC
• Previously co-hosting with our Ryan Seacrest for 7 years!
• After toying with the idea of becoming a respected TV news anchorwoman, it was her degree in broadcasting that led
to her discovery of and love for radio where she could make people laugh,
think and make a difference
• In addition to her radio work, Lisa is also very involved in supporting
some of her favorite charities that help animals, sick children and those
affected by AIDS, autism and cancer
• Lisa is co-host of the new ITunes Download nationally syndicated countdown
show and is also part owner of the hot restaurant and bar HIDDEN in Santa
Monica.
All content is intellectual property of Clear Channel Communications

8. 2010 Traffic Driving Marketing Campaign Investment
TOTAL ONAIR and ONLINE IMPRESSIONS: 1,258,900
TOTAL INTEGRATED MEDIA VALUE: $11,060
Total On Air Value:$8,560
Total Online Value: $2,500
Total On-Air Personality Promotion Value: $1,000
Total Savings: $6,260
Your Total Payment:
$4,800
All content is intellectual property of Clear Channel Communications

9. Why STAR101.3
Research
• Over 1.2 Million Consumers tune in to Star 101.3 every week
• Over 40,000 Unique Visitors to Star1013fm.com
• Over 800,000 Page Views per month on Star1013fm.com
• STAR 101.3 is consistently top rated in the market in may demo’s, especially Adults 25-54 and
Women 25-54
• Heritage. Longevity. Assurance. Safe. Non-offensive. Mainstream. Dependable
• STAR music and popular personalities have led to active listening and strong listener passion
for STAR
• The message of STAR’s clients will be heard by a loyal and passionate listener
• Wake up with Don Bleu – Go home with Ryan Seacrest
– The best loved radio morning show host Don Bleu is totally linked
to our community
– Ryan Seacrest runs in the Afternoon Drive show; he’s in direct
contact with the stars from music, movies, TV – everywhere!
All content is intellectual property of Clear Channel Communications

10. Why STAR
Coverage Map
(9) Bay Area Counties :
• Alameda
• Contra Costa
• Marin
• Napa
• San Francisco
• San Mateo
• Santa Clara
• Solano
• Sonoma
All content is intellectual property of Clear Channel Communications

11. Contact Information
Thank you for the opportunity to present STAR101.3 for the Modern Luxury Wedding
Event. We look forward to working with you Elisa!
Christine Lam
Account Executive
(415) 728-8061
christinelam@clearchannel.com
All content is intellectual property of Clear Channel Communications