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Ireland, the perfect place for any business.




Q2 2013              Key Marketplace Messages
Why Ireland:   Companies are attracted to Ireland for a variety of reasons:


               Talent
               Our predominantly young work force is capable, adaptable, mobile and committed to achievement.
               The median population age is 35, the lowest in the EU.

               Track Record
               Over 1000 multinational companies have already chosen Ireland as their strategic European base.


               Taxation
               Ireland’s Corporation Tax Rate is 12.5%.


               Technology
               Significant State Investment in R&D helps ensure Ireland stays at the forefront of technological innovation.


               Education
               Education – Ireland leads in the skills race with a higher percentage of 3rd Level Graduates than UK, US and OECD
               averages. An EIU Benchmarking Competitiveness Report ranks Dublin as the best city in the world for human capital.

               European Market
               Companies located in Ireland benefit from barrier-free access to over 500 million consumers in Europe.
               Europe is still one of the largest markets in the world c 22% of global GDP.

               English Speaking
               English is the universal spoken language. The country is a highly developed multi-cultural community
               and a leading member of the Eurozone.

               Foreign Direct Investors experience and enjoy a distinctly pro-business environment. Positive attitudes
               prevail - all the way from the general public, through the media, right up to the most senior levels of Government.
Ireland one of the best places in the world to do business;

           -     The Irish economy grew for the second consecutive year in 2012, with GDP increasing by 0.9%.

           -     A significant improvement in Ireland’s cost environment is underpinning the return to growth.

                 Costs have come down across the economy, including: property, business services and labour costs.

           -     Companies continue to choose Ireland as one of the best countries in the world to do business.

           -     IDA Ireland client companies recorded their third year of employment growth in 2012 with total

                 employment rising to 152,785.

           -     Trade is the key to our growing economy. The strong export performance over the last two years

                 has led to a current account surplus re-emerging following 10 years of a current account deficit.

           -     The PMI’s (Purchasing Managers Index) signalled growth in both manufacturing and services in 2012.

           -     Ireland is in strong recovery mode and expects to exit its IMF/ EU lending programme this year.

           -     Ireland has a business & government culture receptive to companies looking to internationalise

                 or expand their existing geographical footprint.

           -     Key strengths remain - corporate tax rate 12.5%, young educated workforce, best productivity

                 performance in the EU, strong export performance, critical mass of companies.
Competitiveness - Significant Improvement in Ireland’s Cost Environment

                    Irish competitiveness has improved significantly from the peak in 2007/2008. Business costs including energy, private rents, office rents,

                    services, construction and labour have all become more competitive. Prime office rents down 52%, Unit labour costs down 12%.




                                                                                                           Internal devaluation has occurred - real HCI’s signalling costs back to 2002/2003 levels
                                                                                                  HCIs
                                                                                                116.00
                    Prime office rents down                                                       115.00
                                                                                                114.00
Prime headline office                                                                             113.00
 rents Dublin (€/m2)                                                                            112.00
              700                                                                               111.00
                                                                                                110.00
                                                                                                109.00
              600
                                                                                                108.00
                                                                                                107.00
              500
                                                                                                106.00
                                                                                                105.00
              400                                                                               104.00
                                                                                                103.00
              300                                                                               102.00
                                                                                                101.00
              200                                                                               100.00
                        2008        2009         2010          2011         2012         2013             Jan ’02   Jan ’03   Jan ’04   Jan ’05   Jan ’06   Jan ’07   Jan ’08   Jan ’09   Jan ’10   Jan ’11   Jan ’12   Jan ’13

                    Prime office rents are back to €307 per m2 in Q1 2013, from €673 per m2
                    in Q1 2008 (CBRE). Construction tender prices are stabilising and are now
                    about 30% below peak levels, on a par with prices in 1998.

                    Source: CBRE 2013                                                                    Source: Eurostat 2013
Ireland is one of only three countries in the
                                                                                                                      Index EU 27 = 0   One of the Most Productive
               EU where nominal labour costs have fallen.                                                 Country                       Economies in the World
               Competitiveness increase driven by strong                                              Luxembourg                69.7    Labour productivity per person employed
                                                                                                                                        (compared to EU 27)
                                                                                                           Norway               60.1
               productivity growth and weak prices.                                                  United States              43.5
                                                                                                           Ireland                42
                Labour Costs Falling
                                                                                                          Belgium               27.4
                Irish hourly labour costs fell below the Euro area in 2011
                                                                                                           Austria              16.3
    Country                                                                                            Switzerland                16
    Greece                                                                                                 France               15.5
    Ireland                                                                                               Sweden                15.1
  Lithuania                                                                                           Netherlands               11.5
     Latvia                                                                                              Denmark                10.7
    Estonia                                                                                                   Italy               9.7
   Portugal                                                                                                Finland                9.6
      Spain                                                                                             Euro Area                 8.5
Netherlands                                                                                                 Spain                 8.5
    Cyprus                                                                                               Germany                  6.5
  Germany                                                                                                      UK                 4.2
     EA 17                                                                                                  EU 27                  0
       Italy                                                                                                Japan                 -5
     Malta                                                                                                 Iceland               -7.1
     EU 27                                                                                                  Malta                -7.2
Luxembourg                                                                                                 Cyprus                -9.8
    Austria                                                                                                Greece                -9.9
   Slovenia                                                                                               Slovenia             -18.2
        UK                                                                                                Slovakia             -19.7
  Denmark                                                                                                 Portugal             -24.7
   Belgium                                                                                                 Croatia             -24.7
    France                                                                                          Czech Republic             -25.9
   Hungary                                                                                                 Turkey              -27.5
   Slovakia                                                                                               Hungary              -29.2
   Romania                                                                                                 Poland              -31.2
    Poland                                                                                                 Estonia             -32.4
 Czech Rep                                                                                               Lithuania             -35.2
    Norway                                                                                                  Latvia             -37.3
   Bulgaria                                                                                              Romania               -48.9     Irish productivity is almost c40 points
                                                                                                                                         above the EU27 baseline.
    Sweden                                                   Change in Labour Costs 2009-2011 (%)         Bulgaria             -56.5

               -10% -5% 0% 5% 10% 15% 20% 25% Source: Eurostat 2013                                                                      Source: Eurostat 2013
Economy
                                                                                                            GDP Returned to Growth in 2011
                                                                                                            Real GDP Annual % change
                                                                                                      6%

                                                                                                      4%

                                                                                                      2%

                                                                                                      0%

                                                                                                      -2%
                 Cost of Living Improving Versus the Euroarea
                 Irish and EU 27 inflation (annual rate of change %).                                  -4%

Annual rate of                                                                                        -6%
    change %
                                                                                                      -8%
          6.0
                                                                                                                2007        2008          2009          2010          2011         2012        2013 (f)
          4.0                                                                                               Economy expanded 0.9% in real terms in 2012, the second year of growth.
                                                                                                            We expect to see our third straight year of GDP growth in 2013.
          2.0
                                                                                                            Source: CSO/ Central Bank 2013

          0.0
                                                                                                            Exporting Sector Key to Recovery
         -2.0                                                                                               Current Account Balance % GDP

                                                                                                        6
         -4.0
                                                                                                        4
                    2007        2008          2009          2010         2011           2012   2013
                                                                                                        2
                 Ireland               Eurozone
                                                                                                        0
                 Ireland’s cost of living continues to improve compared to Euro Area,
                 prices in 2011 & 2012 increasing at a lower rate than the EU.                         -2

                 Source: Eurostat 2013                                                                 -4

                                                                                                       -6

                                                                                                       -8
                                                                                                            1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

                                                                                                            Trade is key to our growing economy. Exports are at a higher level than before the crisis.

                                                                                                            Source: CSO/IMF 2013
Ireland’s Corporate Tax Rate

Corporate tax rates have been one of the principal elements of the favourable enterprise environment
in Ireland for more than three decades. The Irish tax regime is open and transparent and complies fully
with OECD guidelines and EU competition law.           Country
                                                                                               Headline Corporation
                                                                           Ireland   12.5%     Tax Rates %

                                                                          Hungary    19%
-    Rate - The Government policy in relation to the 12.5% rate
                                                                    Czech Republic   19%
     of corporation tax is clear.

-    Regime - This refers to the additional elements of Ireland’s     Netherlands    25%

     broader Corporation Tax Strategy e.g. 25% R&D tax credit,           Denmark     25%

     an intellectual property (IP) and attractive holding
                                                                          Sweden     22%
     company regime.
                                                                         Germany     30%
-    Reputation - Ireland offers a transparent corporation tax
                                                                               UK    23%
     regime accompanied by a rapidly growing network of

     international tax treaties with full exchange of                       China    25%

     tax information.                                                       Spain    30%


                                                                           France    36.10%


                                                                             India   32.445%


                                                                            Japan    38%


                                                                               US    39.5%


                                                                            Brazil   34%


                                                                      Luxembourg     28.8%


                                                                       Switzerland   21%       Source: Deloitte 2013
World leaders choose Ireland:

    Competition for inward investment has never been stronger, but Ireland’s national determination to make the country one
    of the best places in the world to do business is undiminished. On a global scale, Ireland scores extremely well in many of
    the key areas of importance to investors, helping drive FDI:



-   The IMD World Competitiveness Yearbook 2012 ranks Ireland 1st in the        -   In 2012 a Foreign Direct Investment Report from Foreign Direct
    world for availability of skilled labour, flexibility and adaptability of        Intelligence stated that Irish performance far outweighed the
    workforce and attitudes towards globalisation. The same report also             average for Europe in 2011.
    ranks Ireland 2nd in the world for adaptability and efficiency of             -   Ireland ranks in the top 10 of easiest places in world to do business -
    companies and large corporations.                                               Ireland ranked particularly well in regards starting a new business,
-   A study carried out by the Heritage Foundation has found that Ireland           ease of getting credit, and protecting investors according to the
    has currently the freest economy in the euro-zone.                              World Bank Doing Business 2012 report.
-   The 2012 IBM Global Location Trends Report highlights that Ireland is       -   Out of 141 economies, Ireland ranks in the top 10 in the global
    ranked 1st in the world for inward investment by quality and value and          innovation index 2012, scoring well for it’s business environment,
    2nd in Europe for the number of inward investment jobs per capita.              human capital, FDI inflows and market sophistication.
    Ireland is also top for R&D activities in the same report.                  -   Ireland leads the skills race - in 2012, the highest proportions of
-   Irish businesses are feeling more optimistic about the economic outlook         those aged 30 to 34 having completed tertiary education according
    than they were 12 months ago and have increased expectations of investing       to Eurostat 2013.
    more in their businesses and hiring new staff this year, according to the    -   Ireland is ranked in the 10 best educated countries in the world -
    Grant Thornton International Business Report 2013.                              24/7 Wall St/ OECD Education at a Glance report.
                                                                                -   Ireland comes in at 12th place in Bloomberg's 50 most innovative
                                                                                    countries, February 2013.
                                                                                -   Ireland forecast to be third most ‘digitally engaged’ country by 2015.
                                                                                    Ireland is anticipated “to climb the fastest up the rankings, from
                                                                                    11th place in 2012 to third [in the world] in 2015”.
‘Investors see Ireland’s unique selling proposition as not a single
factor, but the powerful combination of benefits that Ireland offers’.

Economist Intelligence Unit 2012




                             ‘Ireland has been the greatest and most consistent
                             source of good news over the past year’.

                             Lorenzo Bin Smaghi former ECB Executive Board member 2013
Impact of FDI
    FDI into Ireland is not just stable it is vigorous. Last year was the best in a decade for net
    job creation from inward investment. Yahoo!, eBay, Facebook, FireEye, Huawei, Vistakon
    and Sanofi are just some of the household names that were among the biggest inward
    investments so far in 2013. The importance of FDI to the Irish economy remains highly
    significant. FDI accounts for;


-   €2.7 billion paid in corporation tax1
-   152,785 direct employment2
-   IDA client companies exported €122.4 billion3
-   €7.3 billion in payroll4


    1
        Source: Forfás 2011 Annual Business Survey of Economic Impact
        and Revenue Commissioners
    2
        Source: 2012 Forfás Annual Employment Survey
    3
        Source: 2011 Forfás Annual Business Survey of Economic Impact
    4
        2011 Forfás Annual Business Survey of Economic Impact
                                                                                      To learn more log on to idaireland.com
                                                                                      +353 1 603 4000
                                                                                      idaireland@ida.ie
                                                                                      @IDAIRELAND
                                                                                      www.linkedin.com/company/ida-ireland
                                                                                      www.youtube.com/InvestIreland

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Latest update on Ireland from IDA Ireland (April 2013)

  • 1. Ireland, the perfect place for any business. Q2 2013 Key Marketplace Messages
  • 2. Why Ireland: Companies are attracted to Ireland for a variety of reasons: Talent Our predominantly young work force is capable, adaptable, mobile and committed to achievement. The median population age is 35, the lowest in the EU. Track Record Over 1000 multinational companies have already chosen Ireland as their strategic European base. Taxation Ireland’s Corporation Tax Rate is 12.5%. Technology Significant State Investment in R&D helps ensure Ireland stays at the forefront of technological innovation. Education Education – Ireland leads in the skills race with a higher percentage of 3rd Level Graduates than UK, US and OECD averages. An EIU Benchmarking Competitiveness Report ranks Dublin as the best city in the world for human capital. European Market Companies located in Ireland benefit from barrier-free access to over 500 million consumers in Europe. Europe is still one of the largest markets in the world c 22% of global GDP. English Speaking English is the universal spoken language. The country is a highly developed multi-cultural community and a leading member of the Eurozone. Foreign Direct Investors experience and enjoy a distinctly pro-business environment. Positive attitudes prevail - all the way from the general public, through the media, right up to the most senior levels of Government.
  • 3. Ireland one of the best places in the world to do business; - The Irish economy grew for the second consecutive year in 2012, with GDP increasing by 0.9%. - A significant improvement in Ireland’s cost environment is underpinning the return to growth. Costs have come down across the economy, including: property, business services and labour costs. - Companies continue to choose Ireland as one of the best countries in the world to do business. - IDA Ireland client companies recorded their third year of employment growth in 2012 with total employment rising to 152,785. - Trade is the key to our growing economy. The strong export performance over the last two years has led to a current account surplus re-emerging following 10 years of a current account deficit. - The PMI’s (Purchasing Managers Index) signalled growth in both manufacturing and services in 2012. - Ireland is in strong recovery mode and expects to exit its IMF/ EU lending programme this year. - Ireland has a business & government culture receptive to companies looking to internationalise or expand their existing geographical footprint. - Key strengths remain - corporate tax rate 12.5%, young educated workforce, best productivity performance in the EU, strong export performance, critical mass of companies.
  • 4. Competitiveness - Significant Improvement in Ireland’s Cost Environment Irish competitiveness has improved significantly from the peak in 2007/2008. Business costs including energy, private rents, office rents, services, construction and labour have all become more competitive. Prime office rents down 52%, Unit labour costs down 12%. Internal devaluation has occurred - real HCI’s signalling costs back to 2002/2003 levels HCIs 116.00 Prime office rents down 115.00 114.00 Prime headline office 113.00 rents Dublin (€/m2) 112.00 700 111.00 110.00 109.00 600 108.00 107.00 500 106.00 105.00 400 104.00 103.00 300 102.00 101.00 200 100.00 2008 2009 2010 2011 2012 2013 Jan ’02 Jan ’03 Jan ’04 Jan ’05 Jan ’06 Jan ’07 Jan ’08 Jan ’09 Jan ’10 Jan ’11 Jan ’12 Jan ’13 Prime office rents are back to €307 per m2 in Q1 2013, from €673 per m2 in Q1 2008 (CBRE). Construction tender prices are stabilising and are now about 30% below peak levels, on a par with prices in 1998. Source: CBRE 2013 Source: Eurostat 2013
  • 5. Ireland is one of only three countries in the Index EU 27 = 0 One of the Most Productive EU where nominal labour costs have fallen. Country Economies in the World Competitiveness increase driven by strong Luxembourg 69.7 Labour productivity per person employed (compared to EU 27) Norway 60.1 productivity growth and weak prices. United States 43.5 Ireland 42 Labour Costs Falling Belgium 27.4 Irish hourly labour costs fell below the Euro area in 2011 Austria 16.3 Country Switzerland 16 Greece France 15.5 Ireland Sweden 15.1 Lithuania Netherlands 11.5 Latvia Denmark 10.7 Estonia Italy 9.7 Portugal Finland 9.6 Spain Euro Area 8.5 Netherlands Spain 8.5 Cyprus Germany 6.5 Germany UK 4.2 EA 17 EU 27 0 Italy Japan -5 Malta Iceland -7.1 EU 27 Malta -7.2 Luxembourg Cyprus -9.8 Austria Greece -9.9 Slovenia Slovenia -18.2 UK Slovakia -19.7 Denmark Portugal -24.7 Belgium Croatia -24.7 France Czech Republic -25.9 Hungary Turkey -27.5 Slovakia Hungary -29.2 Romania Poland -31.2 Poland Estonia -32.4 Czech Rep Lithuania -35.2 Norway Latvia -37.3 Bulgaria Romania -48.9 Irish productivity is almost c40 points above the EU27 baseline. Sweden Change in Labour Costs 2009-2011 (%) Bulgaria -56.5 -10% -5% 0% 5% 10% 15% 20% 25% Source: Eurostat 2013 Source: Eurostat 2013
  • 6. Economy GDP Returned to Growth in 2011 Real GDP Annual % change 6% 4% 2% 0% -2% Cost of Living Improving Versus the Euroarea Irish and EU 27 inflation (annual rate of change %). -4% Annual rate of -6% change % -8% 6.0 2007 2008 2009 2010 2011 2012 2013 (f) 4.0 Economy expanded 0.9% in real terms in 2012, the second year of growth. We expect to see our third straight year of GDP growth in 2013. 2.0 Source: CSO/ Central Bank 2013 0.0 Exporting Sector Key to Recovery -2.0 Current Account Balance % GDP 6 -4.0 4 2007 2008 2009 2010 2011 2012 2013 2 Ireland Eurozone 0 Ireland’s cost of living continues to improve compared to Euro Area, prices in 2011 & 2012 increasing at a lower rate than the EU. -2 Source: Eurostat 2013 -4 -6 -8 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Trade is key to our growing economy. Exports are at a higher level than before the crisis. Source: CSO/IMF 2013
  • 7. Ireland’s Corporate Tax Rate Corporate tax rates have been one of the principal elements of the favourable enterprise environment in Ireland for more than three decades. The Irish tax regime is open and transparent and complies fully with OECD guidelines and EU competition law. Country Headline Corporation Ireland 12.5% Tax Rates % Hungary 19% - Rate - The Government policy in relation to the 12.5% rate Czech Republic 19% of corporation tax is clear. - Regime - This refers to the additional elements of Ireland’s Netherlands 25% broader Corporation Tax Strategy e.g. 25% R&D tax credit, Denmark 25% an intellectual property (IP) and attractive holding Sweden 22% company regime. Germany 30% - Reputation - Ireland offers a transparent corporation tax UK 23% regime accompanied by a rapidly growing network of international tax treaties with full exchange of China 25% tax information. Spain 30% France 36.10% India 32.445% Japan 38% US 39.5% Brazil 34% Luxembourg 28.8% Switzerland 21% Source: Deloitte 2013
  • 8. World leaders choose Ireland: Competition for inward investment has never been stronger, but Ireland’s national determination to make the country one of the best places in the world to do business is undiminished. On a global scale, Ireland scores extremely well in many of the key areas of importance to investors, helping drive FDI: - The IMD World Competitiveness Yearbook 2012 ranks Ireland 1st in the - In 2012 a Foreign Direct Investment Report from Foreign Direct world for availability of skilled labour, flexibility and adaptability of Intelligence stated that Irish performance far outweighed the workforce and attitudes towards globalisation. The same report also average for Europe in 2011. ranks Ireland 2nd in the world for adaptability and efficiency of - Ireland ranks in the top 10 of easiest places in world to do business - companies and large corporations. Ireland ranked particularly well in regards starting a new business, - A study carried out by the Heritage Foundation has found that Ireland ease of getting credit, and protecting investors according to the has currently the freest economy in the euro-zone. World Bank Doing Business 2012 report. - The 2012 IBM Global Location Trends Report highlights that Ireland is - Out of 141 economies, Ireland ranks in the top 10 in the global ranked 1st in the world for inward investment by quality and value and innovation index 2012, scoring well for it’s business environment, 2nd in Europe for the number of inward investment jobs per capita. human capital, FDI inflows and market sophistication. Ireland is also top for R&D activities in the same report. - Ireland leads the skills race - in 2012, the highest proportions of - Irish businesses are feeling more optimistic about the economic outlook those aged 30 to 34 having completed tertiary education according than they were 12 months ago and have increased expectations of investing to Eurostat 2013. more in their businesses and hiring new staff this year, according to the - Ireland is ranked in the 10 best educated countries in the world - Grant Thornton International Business Report 2013. 24/7 Wall St/ OECD Education at a Glance report. - Ireland comes in at 12th place in Bloomberg's 50 most innovative countries, February 2013. - Ireland forecast to be third most ‘digitally engaged’ country by 2015. Ireland is anticipated “to climb the fastest up the rankings, from 11th place in 2012 to third [in the world] in 2015”.
  • 9. ‘Investors see Ireland’s unique selling proposition as not a single factor, but the powerful combination of benefits that Ireland offers’. Economist Intelligence Unit 2012 ‘Ireland has been the greatest and most consistent source of good news over the past year’. Lorenzo Bin Smaghi former ECB Executive Board member 2013
  • 10. Impact of FDI FDI into Ireland is not just stable it is vigorous. Last year was the best in a decade for net job creation from inward investment. Yahoo!, eBay, Facebook, FireEye, Huawei, Vistakon and Sanofi are just some of the household names that were among the biggest inward investments so far in 2013. The importance of FDI to the Irish economy remains highly significant. FDI accounts for; - €2.7 billion paid in corporation tax1 - 152,785 direct employment2 - IDA client companies exported €122.4 billion3 - €7.3 billion in payroll4 1 Source: Forfás 2011 Annual Business Survey of Economic Impact and Revenue Commissioners 2 Source: 2012 Forfás Annual Employment Survey 3 Source: 2011 Forfás Annual Business Survey of Economic Impact 4 2011 Forfás Annual Business Survey of Economic Impact To learn more log on to idaireland.com +353 1 603 4000 idaireland@ida.ie @IDAIRELAND www.linkedin.com/company/ida-ireland www.youtube.com/InvestIreland