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The pluses of Google+
- 1. © 2013 IBM Corporation
The pluses of Google+
The business value in Google’s social network
Daryl Pereira
August 2013
- 2. © 2013 IBM Corporation
2
What is Google+?
The pluses of Google+
- 3. © 2013 IBM Corporation
3
What is Google+?
The pluses of Google+
- 4. © 2013 IBM Corporation
4
Yet another social network to participate in?
The pluses of Google+
- 5. © 2013 IBM Corporation
5
At one level Google+ is a social network like any other
The pluses of Google+
- 6. © 2013 IBM Corporation
6
You have a network
The pluses of Google+
Your network
- 7. © 2013 IBM Corporation
7
At one level Google+ is a social network like any other
The pluses of Google+
- 8. © 2013 IBM Corporation
8
You can share stuff
The pluses of Google+
Share stuff
- 9. © 2013 IBM Corporation
9
How does Google+ differ from other social networks?
The pluses of Google+
- 10. © 2013 IBM Corporation
10
Unlike Facebook, people you follow don’t have to follow you back
The pluses of Google+
- 11. © 2013 IBM Corporation
11
Unlike Facebook, you can easily create groups for targeted communication
The pluses of Google+
Link similar
interests in Circles
- 12. © 2013 IBM Corporation
12
Unlike Facebook, you can easily create groups for targeted communication
The pluses of Google+
- 13. © 2013 IBM Corporation
13
Unlike Twitter, good outlet for long-form content
The pluses of Google+
Posts can include videos,
photos and more
- 14. © 2013 IBM Corporation
14
Unlike Twitter, good outlet for long-form content
The pluses of Google+
- 15. © 2013 IBM Corporation
15
Google+ Hangouts: great for video discussions
The pluses of Google+
- 16. © 2013 IBM Corporation
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With Hangouts you can simplify creating YouTube content
The pluses of Google+
Post video directly
to YouTube with
Hangouts on Air
- 17. © 2013 IBM Corporation
17
With Hangouts you can simplify creating YouTube content
The pluses of Google+
- 18. © 2013 IBM Corporation
18
If you have a blog or other site…
The pluses of Google+
- 19. © 2013 IBM Corporation
19
You may find Google Search a good source for traffic
The pluses of Google+
- 20. © 2013 IBM Corporation
20
Drive more traffic to your blog from search with Google+
The pluses of Google+
Google+ Authorship helps
promote your blog
- 21. © 2013 IBM Corporation
21
So is anyone on Google+?
The pluses of Google+
- 22. © 2013 IBM Corporation
22
How many people use Google+?
The pluses of Google+
- 23. © 2013 IBM Corporation
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What are some business use cases?
The pluses of Google+
- 24. © 2013 IBM Corporation
24
Feature content shared on other networks
Source: If applicable, describe source origin
The pluses of Google+
- 25. © 2013 IBM Corporation
25
Use of Hangouts for ongoing video series
The pluses of Google+
- 26. © 2013 IBM Corporation
26
Spotlight: IBMer Jason O’Donnell
The pluses of Google+
- 27. © 2013 IBM Corporation
27
Where should I get started?
The pluses of Google+
- 28. © 2013 IBM Corporation
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Getting started with Google+
Setup an account at
https://plus.google.com/
Check out the video series on Getting
Started with Google+
Search for people and interests and
add at least 10 to Circles
Attend an upcoming IBM Big Data
Google+ Hangout
The pluses of Google+
Google+ Pages and
Profiles to check out
Jason O’Donnell
IBM Big Data
IBM
Scott Laningham
IBM Innovation Center,
Austin
Mashable