Week 4: Promoting your cause. #mc539

Tecnologia Negócios Educação

More details available here: http://mc539.posterous.com

Promoting your
cause.
Jennifer M. Jones
http://mc539.posterous.com

Outline

Planning your strategy
Techniques and tools
Objectives
Review and reﬂection

Social media is
not the answer to
everything.

How do I know
that something
has happened?

You need to achieve
your objectives in the
timeframe available.

Has anyone else
achieved something
similar?

Can you do it with the
resources available?

What might prevent
you achieving
objectives?

Overview.
Think about your strategy for
delivery.
Think about what tools you
might use (not just for the
website itself)
What is your long term
communication strategy?

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