This document discusses how social media and citizen journalism have changed the Olympic Games experience. It notes that while the IOC controls official media access, new technologies allow a more inclusive and grassroots approach to sharing Olympic stories. The author proposes #media2012, a national citizen media network for London 2012, as a way to amplify diverse narratives and reclaim the Games experience for all.
29. accredited media
media corporations that have
paid the most for the exclusive
rights and access to the games
one representative from each
country
full rights to the sport and
olympic brand
31. non-accredited
media
visiting journalists who may or
may not have accreditation for
the ‘official’ media centres.
facilities provided from the host
city government to support
media production