Top20 improved questions

Improved Learning Questions for Kotler’s 22 Chapters Michelle Cabunilas April 2011 http://cabunilasmichelle.blogspot.com

TOP 10 Learning Questions for Chapter 1: Defining Marketing for the 21 st Century Ria Abendan / Michelle Cabunilas April 2011

2. Promoting a visit to Star City is an example of marketing what? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Examples Experiences are marketed by orchestrating several goods and services

2. Under what marketing is promoting a visit to Star City? ,[object Object],[object Object],[object Object],[object Object],[object Object]

10 Questions Chapter 2: Developing Marketing Strategies and Plans Steven Michael Y. Andrada / Michelle Cabunilas April 15, 2011 www.stevenandrada.blogspot.com 1/73

5. What kind of business orientation that puts the customer at the heart of the business? ,[object Object],[object Object],[object Object],[object Object],[object Object],34/73 www.stevenandrada.blogspot.com

Types of Business Orientation ,[object Object],[object Object],32/73 www.stevenandrada.blogspot.com

Examples 33/73 www.stevenandrada.blogspot.com Question 5: Company Product Market Cebu Pacific Air We run an Airline company It’s time everyone to flies PLDT We run a Telecommunication company We’re changing lives

TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment Ma. Katrina S. Avellana / Michelle Cabunilas April 2011 http://kavellana.blogspot.com

1. Marketing Information System (MIS) consists of the following except: http://kavellana.blogspot.com ,[object Object],[object Object],[object Object],[object Object],[object Object]

1. People, Equipment and ______ make the whole of Marketing Information System or MIS. http://kavellana.blogspot.com ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Information System (MIS) http://kavellana.blogspot.com ,[object Object]

TOP 10 Learning Questions for Chapter 4: Conducting Marketing Research and Forecasting Demand Megha Behani/ Michelle Cabunilas 15th April ’2011

#9: “ What does the Rolex name mean to you?” is an example of ___ ,[object Object],[object Object],[object Object],[object Object],[object Object]

#9: When we think of brands like Omega, Rolex, Chanel, Hermes, LV and etc. what does it mean to you in marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Concept: What are the qualitative measures to understand consumer’s mind? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Word Association: Ask subjects what words come to mind when they customer hears the brand’s name

TOP 10 Learning Questions for Creating Customer Value, Satisfaction & Loyalty and Ch 5 Joan Soliven/ Michelle Cabunilas April 15, 2011 http://joansoliven.blogspot.com/

4. It is the totality of features and characteristics of a product or service that bear of its ability to satisfy needs. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://joansoliven.blogspot.com/

4. The ability to satisfy a need of a product/ service is a feature or characteristic of _________. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://joansoliven.blogspot.com/

Customer Satisfaction depends on Quality ,[object Object],http://joansoliven.blogspot.com/

Impact of Quality These 3 are interrelated with each other http://joansoliven.blogspot.com/ Source: Marketing Management 13 th Edition by Philip Kotler

Analyzing Consumer Markets Rustie M. Fidel/ Michelle Cabunilas April 15, 2011 Top 10 Learning Questions for Chapter 06 :

5. There are 5 Brands of Personality. Sincerity, Sophistication, Excitement, Ruggedness and _____ . ,[object Object],[object Object],[object Object],[object Object],[object Object],http://rustie27.blogspot.com/

5. What are the five (5) Brands of Personality? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Concept # 5 Brand Personality Sincerity Excitement Sophistication Competence Ruggedness

2. Reordering of office supplies in a routine basis is an example of what type of buying situation? ,[object Object],[object Object],[object Object],[object Object],[object Object]

TOP 10 Learning Questions Ch 8: Identifying Market Segments and Targets Myrtle Frantilla/ Michelle Cabunilas April 14, 2011 http://myrtlefrantilla.blogspot.com /

http://myrtlefrantilla.blogspot.com / All of the following are Behavioral Variables EXCEPT: ,[object Object],[object Object],[object Object],[object Object],[object Object]

http://myrtlefrantilla.blogspot.com / Examples of Behavioral variable are occasions, benefits, user status and _________. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Behavioral Segmentation http://myrtlefrantilla.blogspot.com / http://myrtlefrantilla.blogspot.com / Decision Roles ,[object Object],[object Object],[object Object],[object Object],[object Object],Behavioral Variable ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TOP 10 Learning Questions for Ch 9: Creating Brand Equity Soleil Gan/ Michelle Cabunilas April 2011 http://taeyangxinyi.blogspot.com

1. Which of the following is NOT a component of Brand Equity? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://taeyangxinyi.blogspot.com

1. All of the above are components of Brand Equity except for __________. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://taeyangxinyi.blogspot.com

Brand Asset Valuators Components of Brand Equity 3 http://taeyangxinyi.blogspot.com From Philip Kotler’s, Marketing Management, 13 th ed. BRAND EQUITY Differentiation Energy Relevance Esteem Knowledge CALCI-N

Individuality is not a component of brand equity, rather it is… 4 http://taeyangxinyi.blogspot.com From Philip Kotler’s, Marketing Management, 13 th ed. BRAND EQUITY Differentiation Energy Relevance Esteem Knowledge CALCI-N Differentiation -measures the degree to which a brand is seen as different from others Example: Chuckie chocolate milk advertises CALCI-N as an ingredient versus Moo who doesn’t have said ingredient

TOP 10 Questions for Chapter 10: Crafting the Brand Positioning Anna Katrina L. Guray / Michelle Cabunilas April 15, 2011 http://annaguray06.blogspot.com

1. are associations/benefits that can be shared with other brands. ,[object Object],[object Object],[object Object],[object Object],[object Object],Question w/ Answer http://annaguray06.blogspot.com

1. It is associations or benefits that can be shared with other brands. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://annaguray06.blogspot.com

POPs are POINTS-OF-PARITY Concept 1: POPs SHARING FEATURES & BENEFITS + = = + + http://annaguray06.blogspot.com

TOP 10 Learning Concepts for Chapter 11: Dealing with Competition Lady Charmayne Hao/ Michelle Cabunilas April 2011

4. Switching cost is an example barrier to entry of ,[object Object],[object Object],[object Object],[object Object],[object Object]

4. It is an example of barrier to entry of supplier power, buyer power and threat of new entrants ,[object Object],[object Object],[object Object],[object Object],[object Object]

Switching cost is an example of ,[object Object],[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com/

What determines market segment? Michael Porter’s Five Forces

TOP 10 Learning Questions for Setting Product Strategy #28 Ivy Villamor/ Michelle Cabunilas April 14, 2011 A Downloadable Template For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria

6. Which of the following does not fall under “Service Differentiation? ,[object Object],[object Object],[object Object],[object Object],[object Object]

6. All are under Service Differentiation except for ___________. ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Concept 10: Service Differentiation http://www.slideshare.net/ivyvillamor

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Concept 9: Product Differentiation

TOP 10 Learning Questions Ch 13 Designing and Managing Services Ronald Patrick G. Wenceslao// Michelle Cabunilas April 2011 rgwenceslao.blogspot.com

5. Service positioning strategy can be made tangible through? 4 ,[object Object],[object Object],[object Object],[object Object],[object Object]

5. It is a Service positioning strategy can be made tangible through? 4 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Services can be made tangible through 4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TOP 10 Learning Questions for Ch 14 Developing Pricing Strategies and Programs Zaragoza / Michelle Cabunilas April 15, 2011 meghanngettingthere.blogspot.com

9. McDonald’s McSavers Meals at PhP 25.00 is a good example of companies adapting their prices via this method. ,[object Object],[object Object],[object Object],[object Object],[object Object],meghanngettingthere.blogspot.com

9. Companies promoting value meals at a very low price like McDonalds meals is an example of adapting thru this method. ,[object Object],[object Object],[object Object],[object Object],[object Object],meghanngettingthere.blogspot.com

meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition Companies lower prices in order to INCREASE PROFITS

Companies lower prices in order to INCREASE PROFITS meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition

TOP 10 Learning Questions for Chapter 16 – Managing Retailing, Wholesaling, and Logistics Joseph Gabriel N. Morales/ Michelle Cabunilas April 14, 2011

1. Which of the 5 M’s of Advertising involves consideration of market share, consumer base and competition? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://ph.linkedin.com/in/francisbensoncabehugo

1. It involves consideration of market share, consumer base and competition, it is called _________. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://ph.linkedin.com/in/francisbensoncabehugo

Money asks the question: “How much can be spent?” ,[object Object],[object Object],[object Object],http://ph.linkedin.com/in/francisbensoncabehugo

Chapter 17 Designing and Managing Integrated Marketing Yang Zhao / Michelle Cabunilas April. 2011 TOP 10 Learning Question for

How many models of marketing communication mix? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/

Examples of Marketing Communications are: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Models of Marketing Communications Direct marketing Word of mouth Advertising Sales promotion Events and experiences PRs & Publicity Interactive Marketing Personal Selling http://zhaointote.blogspot.com/

Marketing Communication mix (8 major models of Communication) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/

TOP 10 Learning Questions for Chapter 18 Managing Mass Communications Francis Benson C. Hugo/ Michelle Cabunilas April 14, 2011 http://ph.linkedin.com/in/francisbensoncabehugo

Which of the following is not a major type of wholesaler? ,[object Object],[object Object],[object Object],[object Object],[object Object],Question 3

All are types of wholesaler, which one does not belong? ,[object Object],[object Object],[object Object],[object Object],[object Object],Question 3

The Major Types of Wholesalers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Marketing Management 13 th Ed by Philip Kotler

The Major Types of Wholesalers (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Marketing Management 13 th Ed by Philip Kotler

TOP 10 Learning Questions for Ch 19: Managing Personal Communications Caroline P. Quarte / Michelle Cabunilas April 2011 http://carolinequarte.blogspot.com/

[object Object],[object Object],[object Object],[object Object],Answer 2. Direct marketing channels include _________, catalogs, and telemarketing ? http://carolinequarte.blogspot.com/

[object Object],[object Object],[object Object],[object Object],Answer 2. Catalogs, direct mail and telemarketing are examples of? http://carolinequarte.blogspot.com/

Direct Marketing is the use of consumer-direct channels to reach and deliver goods and services to customers without using marketing middlemen. http://carolinequarte.blogspot.com/ http://carolinequarte.blogspot.com/ Direct Mail Catalogs Telemarketing

TOP 10 Learning Questions for Chapter 20 Introducing New Market Offerings Louie Mark Quizon/ Michelle Cabunilas April 15, 2011 http://louiemarkquizon.blogspot.com

[object Object],[object Object],[object Object],[object Object],[object Object],http://louiemarkquizon.blogspot.com 4. A Shell gas station with a Shell Select store is an example of _________ marketing?

[object Object],[object Object],[object Object],[object Object],[object Object],http://louiemarkquizon.blogspot.com 4. McDonalds fastfood with a McCafe beside is an example of what marketing?

Gas Station Transform a Product to Satisfy New or Different Needs through Lateral Marketing! http://louiemarkquizon.blogspot.com Cafeteria Cereal Candy Audio

Gas Station Food Lateral marketing combines two product concepts or ideas to create a new offering. http://louiemarkquizon.blogspot.com Cafeteria Internet Cereal Snacking Candy Toy Audio Portable

Shell Gas Station Food http://louiemarkquizon.blogspot.com Example: Shell and Shell Select Store

Shell Gas Station with Select Store http://louiemarkquizon.blogspot.com Example: Shell and Shell Select Store

TOP 10 Learning Questions for Tapping into Global Markets 21 Sandel, Lee Aizabel L/ Michelle Cabunilas April 14, 2011 www.leeaizabelsandel.blogspot.com

5. A cultural dimension where high power distance cultures tend to be less egalitarian. ,[object Object],[object Object],[object Object],[object Object],[object Object],www.leeaizabelsandel.blogspot.com

5. It is a cultural dimension where high power distance cultures tend to be less egalitarian. ,[object Object],[object Object],[object Object],[object Object],[object Object],www.leeaizabelsandel.blogspot.com

Egalitarianism is a belief that favors equality of some sort. A culture that believes in power have greater distance/gap between those who have power and those who don’t. www.leeaizabelsandel.blogspot.com High vs. Low Power Distance H I G H L O W

TOP 10 Learning Questions for Chapter 22: Managing A Holistic Marketing Organization For The Long Run Mira Lynn Serrano/ Michelle Cabunilas April 14, 2011 miralynnserrano.blogspot.com

6. The following are different types of Marketing Control, except: ,[object Object],[object Object],[object Object],[object Object],[object Object],miralynnserrano.blogspot.com

6. There are four types of marketing Control and they are: ,[object Object],[object Object],[object Object],[object Object],[object Object],miralynnserrano.blogspot.com

Different Types of MARKETING CONTROL miralynnserrano.blogspot.com

Different Types of MARKETING CONTROL miralynnserrano.blogspot.com To examine whether the PLANNED RESULTS are being achieved

Different Types of MARKETING CONTROL miralynnserrano.blogspot.com To examine where the company is making and losing MONEY

Different Types of MARKETING CONTROL miralynnserrano.blogspot.com To evaluate and improve the spending efficiency and impact of marketing EXPENDITURES

Different Types of MARKETING CONTROL miralynnserrano.blogspot.com To examine whether the Company is pursuing its best OPPORTUNITIES

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