1. Megan Cabrera
4250 Gardendale Court • Riverside, California 92505 • cabrera.megan@gmail.com • 951.329.0593
· EDUCATION ·
Masters of Business Administration, A. Gary Anderson Graduate School of Business 2012
University of California, Riverside
Relevant Courses: Marketing, Consumer Behavior, Internet Marketing, E-Commerce, Market Assessment
Universidad Internacional Menendez Pelayo, Seville, Spain (Study Abroad) 2011
Bachelor of Science, Business Administration, University of California, Riverside 2007
University Kwa-Zulu Natal, Durban, South Africa (Study Abroad) 2006
· VALUE OFFERED ·
 Communication/Interpersonal Skills: Effective written and verbal communicator. Ability to work effectively
with individuals on all levels. Comfortable public speaking. Given numerous presentations in MBA. Gave MBA
student commencement address to thousands of attendees (June 2012). Bilingual in English and Spanish.
 Project Management: Organized, deadline driven. Great follow-through. Managed multiple team projects in
MBA and several successful professional conferences from inception to execution at MAC Event Management.
 Analytical Skills: Ability to review data, identify trends and opportunities. Developed and conducted survey for
Morongo Casino, analyzed data with SPSS and provided recommendations. Proficient in Microsoft Office Suite,
SPSS, Adobe Acrobat, and Internet.
· PROFESSIONAL EXPERIENCE ·
Marketing Intern
Casino Morongo Resort and Spa, Cabazon, CA 02/2012-Present
Developed, implemented and analyzed (with SPSS) 2012 consumer survey, provided recommendations to management.
Conduct competitor analysis. Assist with execution of events. Manage marketing collateral for each event. Assisted with
2012 marketing photo shoot and commercial shoot.
Marketing Intern
RealCom Abroad, Seville, Spain 06/2011-08/2011
Developed, implemented and tracked company promotions. Assisted with management of social marketing activities.
Researched industry competitors i.e. analyzed product offerings, pricing, market share, marketing efforts (promotions and
advertising), and points of sales. Completed customer satisfaction survey from implementation to execution. Increased
response rate by developing online questionnaire.
Event Project Manager
MAC Event Management, Riverside, CA 09/2010-06/2011
Assisted in event marketing, coordination and management. Lead project development teams for clients to develop event
topics and themes, recruit speakers and sponsors, run day of show activities. Events included the Inland Empire Quality of
Life Summit (1,000 attendees), Leonard Transportation Center Widmeyer Conference (300 attendees) and Transportation
Summit (300 attendees). Wrote press releases, website content and collateral content for all events.
Project Analyst
Germania Corporation, Riverside, CA 10/2007-09/2010
Assisted in producing the “I-10 Corridor Conference.” This entailed approving marketing material, venue set-up,
registration and vendor booth coordination. Over 400 attendees. Monitored project status and funding for transportation
projects in Riverside and San Bernardino Counties. Prepared executive summaries as needed. Prepared meeting agendas
and material (maps, handouts etc.). Assisted with the establishment of the Imperial County Transportation Commission.
Rail Department Intern
Riverside County Transportation Commission, Riverside, CA 11/2006-10/2007

2. Conducted Station Mode Access Survey. Achieved 80% increase in response rate. Analyzed data and wrote report with
recommendations. Assisted with Metrolink marketing initiatives (e.g. Holiday Train Event)