The document summarizes the strategies and performance of Team A's company Sonite over 10 periods in the MBAe2010 industry simulation. In period 2, Sonite focused its marketing on target groups and achieved the #1 market share position with a net profit of $28,680. In period 4, Sonite launched a new product but its products became too spread out, causing it to lose market share to 19.5% and profit fell. No strategies or performance are described for periods 6-10. The forecast predicts continuing assessment of competitive position, product offerings, marketing strategy, research and development, and analysis of market position.