6. Why video? Keep advertisers spending Reinforce the brand Engage users/ Increase Dwell-time Keep up with user demand
7. Newspapers online - market leaders guardian.co.uk 19.7m unique users pcm Consistently most popular quality newspaper site in UK Telegraph.co.uk 12.3m unique users pcm 100% rise since relaunch
11. Video - the Guardian way Site-wide rollout Guardian talent in mostly editorial role Mostly gathered content Portal style 1m views pcm and rising (site traffic up 24%)
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13. Summary Engagement comes through embracing an interactive approach Video works for advertising: higher recall and ct rates Video works for users: the best of tv+the best of the internet Video works for marketers: Easy to demonstrate impact with ct/play rates