The listing services provided by Mary Beth Welsh of Century 21 AllPoints Realty

1. Mary Beth Welsh
Real Estate Services Proposal
Realtor, GRI, ABR, ASP
70 Poquonock Avenue, Windsor, CT
Other offices in Enfield, Southington, Branford
and Meriden
Phone 860-688-4911 Prepared Especially for:
Cell: 860-995-5649
www.MaryBethWelsh.com
AllPoints.com
Tuesday, February 26, 13

2. Mary Beth Welsh
Real Estate Services Proposal
Realtor, GRI, ABR, ASP
70 Poquonock Avenue, Windsor, CT
Other offices in Enfield, Southington, Branford
and Meriden
Phone 860-688-4911 Prepared Especially for:
Cell: 860-995-5649
www.MaryBethWelsh.com
AllPoints.com
YOU!
Tuesday, February 26, 13

3. The Purpose of this Presentation
Tuesday, February 26, 13

4. The Purpose of this Presentation
• Understand your goals, objectives and
expectations…it’s all about you!
Tuesday, February 26, 13

5. The Purpose of this Presentation
• Understand your goals, objectives and
expectations…it’s all about you!
• Understand your home and its valuable features
and benefits.
Tuesday, February 26, 13

6. The Purpose of this Presentation
• Understand your goals, objectives and
expectations…it’s all about you!
• Understand your home and its valuable features
and benefits.
• Discuss the benefits of the CENTURY 21 brand.
Tuesday, February 26, 13

7. The Purpose of this Presentation
• Understand your goals, objectives and
expectations…it’s all about you!
• Understand your home and its valuable features
and benefits.
• Discuss the benefits of the CENTURY 21 brand.
• Discuss our local market presence and my
professional representation services.
Tuesday, February 26, 13

8. The Purpose of this Presentation
• Understand your goals, objectives and
expectations…it’s all about you!
• Understand your home and its valuable features
and benefits.
• Discuss the benefits of the CENTURY 21 brand.
• Discuss our local market presence and my
professional representation services.
• Assure your confidence in our service.
Tuesday, February 26, 13

9. The Purpose of this Presentation
• Understand your goals, objectives and • Discuss current market conditions and market
expectations…it’s all about you! data to establish the market value of your
home.
• Understand your home and its valuable features
and benefits.
• Discuss the benefits of the CENTURY 21 brand.
• Discuss our local market presence and my
professional representation services.
• Assure your confidence in our service.
Tuesday, February 26, 13

10. The Purpose of this Presentation
• Understand your goals, objectives and • Discuss current market conditions and market
expectations…it’s all about you! data to establish the market value of your
home.
• Understand your home and its valuable features
and benefits. • Discuss your pricing thoughts and pricing
strategies.
• Discuss the benefits of the CENTURY 21 brand.
• Discuss our local market presence and my
professional representation services.
• Assure your confidence in our service.
Tuesday, February 26, 13

11. The Purpose of this Presentation
• Understand your goals, objectives and • Discuss current market conditions and market
expectations…it’s all about you! data to establish the market value of your
home.
• Understand your home and its valuable features
and benefits. • Discuss your pricing thoughts and pricing
strategies.
• Discuss the benefits of the CENTURY 21 brand.
• Select the listing price for your home.
• Discuss our local market presence and my
professional representation services.
• Assure your confidence in our service.
Tuesday, February 26, 13

12. The Purpose of this Presentation
• Understand your goals, objectives and • Discuss current market conditions and market
expectations…it’s all about you! data to establish the market value of your
home.
• Understand your home and its valuable features
and benefits. • Discuss your pricing thoughts and pricing
strategies.
• Discuss the benefits of the CENTURY 21 brand.
• Select the listing price for your home.
• Discuss our local market presence and my
professional representation services. • Explain my plan of action
• Assure your confidence in our service.
Tuesday, February 26, 13

13. The Purpose of this Presentation
• Understand your goals, objectives and • Discuss current market conditions and market
expectations…it’s all about you! data to establish the market value of your
home.
• Understand your home and its valuable features
and benefits. • Discuss your pricing thoughts and pricing
strategies.
• Discuss the benefits of the CENTURY 21 brand.
• Select the listing price for your home.
• Discuss our local market presence and my
professional representation services. • Explain my plan of action
• Assure your confidence in our service. • Start getting your home SOLD!!
Tuesday, February 26, 13

14. Working Together to Achieve Your Goals
Tuesday, February 26, 13

15. Working Together to Achieve Your Goals
Your goals, dreams, expectations and objectives are at the center of the CENTURY 21® System’s
selling process. In order to set the foundation for a successful transaction for your home, let’s
discuss the following topics:
Tuesday, February 26, 13

16. Working Together to Achieve Your Goals
Your goals, dreams, expectations and objectives are at the center of the CENTURY 21® System’s
selling process. In order to set the foundation for a successful transaction for your home, let’s
discuss the following topics:
• Why you are selling your home?
• Tell me about the time frame for your move?
• What is determining that specific deadline?
• Are there any challenges that you anticipate that we might have in selling your home?
• Are there specific services that you want from me?
• What would it take for you to be confident my services would meet your requirements?
CENTURY 21 AllPoints Realty has successfully represented buyers and sellers in your neighborhood. Our knowledge,
expertise, and total commitment to your goals drive a selling process that runs smoothly and achieves success.
Tuesday, February 26, 13

17. Working Together to Achieve Your Goals
Your goals, dreams, expectations and objectives are at the center of the CENTURY 21® System’s
selling process. In order to set the foundation for a successful transaction for your home, let’s
discuss the following topics:
• Why you are selling your home?
• Tell me about the time frame for your move?
• What is determining that specific deadline?
• Are there any challenges that you anticipate that we might have in selling your home?
• Are there specific services that you want from me?
• What would it take for you to be confident my services would meet your requirements?
CENTURY 21 AllPoints Realty has successfully represented buyers and sellers in your neighborhood. Our knowledge,
expertise, and total commitment to your goals drive a selling process that runs smoothly and achieves success.
Tuesday, February 26, 13

18. I want to get to know your home like you do
Tuesday, February 26, 13

19. I want to get to know your home like you do
In order to take advantage of the comprehensive marketing that the CENTURY 21® Brand offers, it is important
that we get to know your home as well as you do. Let’s use the following points of discussion to explore the
features of your home that might be most attractive to a potential buyer:
• What caused you to buy this home?
• Which features of the home have you enjoyed?
• Features that a typical buyer might miss when walking through?
• Other features or benefits to highlight?
Highlighting the unique features and benefits of your home is essential in ensuring that it receives the value it
deserves.
Tuesday, February 26, 13

20. Tuesday, February 26, 13

21. Tuesday, February 26, 13

22. CENTURY 21®: The Gold Standard
Tuesday, February 26, 13

23. CENTURY 21® at a Glance
* Source: 2010 Ad Tracking Study. The survey results are based on 1201 online interviews with a national random sample of adults (ages 18+) who are equal decision makers
and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a
sample of 1201 respondents at a 90% confidence level with a margin of error of +/-2.4%. The study was conducted between April 5 – October 31, 2010 by Millward Brown, a
leading global market research organization.
Tuesday, February 26, 13

24. CENTURY 21® at a Glance
There are many realty signs on front lawns these days, but only one can offer representation in over 70 countries.
• Century 21 Real Estate LLC is the franchisor of the world's largest residential real estate sales organization
• Founded in 1971
• Part of the Realogy Franchise Group
• Operate in approximately 8,000 offices around the world
• Considered “the most recognized name in real estate,”* ours is the brand that comes to mind most when
consumers think of real estate services
We strive every day to better understand your needs to help you complete a successful transaction for your home. We
embrace your goals as our own.
CENTURY 21® has the longevity to navigate you through this marketplace
* Source: 2010 Ad Tracking Study. The survey results are based on 1201 online interviews with a national random sample of adults (ages 18+) who are equal decision makers
and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a
sample of 1201 respondents at a 90% confidence level with a margin of error of +/-2.4%. The study was conducted between April 5 – October 31, 2010 by Millward Brown, a
leading global market research organization.
Tuesday, February 26, 13

25. An Industry Leader
Source: 2010 Ad Tracking Study. The survey results are based on 1201 online interviews with a national random sample of adults (ages 18+) who are
equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years.
Brand awareness questions are based on a sample of 1201 respondents at a 90% confidence level with a margin of error of +/-2.4%. The study was
conducted between April 5 – October 31, 2010 by Millward Brown, a leading global market research organization.
Tuesday, February 26, 13

26. An Industry Leader
For the past decade, CENTURY 21®
has reigned as the nation’s most
recognized brand in real estate!
Source: 2010 Ad Tracking Study. The survey results are based on 1201 online interviews with a national random sample of adults (ages 18+) who are
equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years.
Brand awareness questions are based on a sample of 1201 respondents at a 90% confidence level with a margin of error of +/-2.4%. The study was
conducted between April 5 – October 31, 2010 by Millward Brown, a leading global market research organization.
Tuesday, February 26, 13

27. An Industry Leader
For the past decade, CENTURY 21®
has reigned as the nation’s most
recognized brand in real estate!
Source: 2010 Ad Tracking Study. The survey results are based on 1201 online interviews with a national random sample of adults (ages 18+) who are
equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years.
Brand awareness questions are based on a sample of 1201 respondents at a 90% confidence level with a margin of error of +/-2.4%. The study was
conducted between April 5 – October 31, 2010 by Millward Brown, a leading global market research organization.
Tuesday, February 26, 13

28. Tuesday, February 26, 13

29. Tuesday, February 26, 13

30. NATIONAL ADVERTISING
MORE THAN 1 BILLION MEDIA IMPRESSIONS!
Tuesday, February 26, 13

31. NATIONAL ADVERTISING
SUPER BOWL ADS!
MORE THAN 1 BILLION MEDIA IMPRESSIONS!
Tuesday, February 26, 13

32. NATIONAL ADVERTISING
SUPER BOWL ADS!
MORE THAN 1 BILLION MEDIA IMPRESSIONS!
Tuesday, February 26, 13

33. NATIONAL ADVERTISING
SUPER BOWL ADS!
MORE THAN 1 BILLION MEDIA IMPRESSIONS!
Tuesday, February 26, 13

34. NATIONAL ADVERTISING
SUPER BOWL ADS!
MORE THAN 1 BILLION MEDIA IMPRESSIONS!
Tuesday, February 26, 13

35. NATIONAL ADVERTISING
SUPER BOWL ADS!
MORE THAN 1 BILLION MEDIA IMPRESSIONS!
Tuesday, February 26, 13

36. NATIONAL ADVERTISING
SUPER BOWL ADS!
MORE THAN 1 BILLION MEDIA IMPRESSIONS!
Tuesday, February 26, 13

37. NATIONAL ADVERTISING
SUPER BOWL ADS!
MORE THAN 1 BILLION MEDIA IMPRESSIONS!
Tuesday, February 26, 13

38. NATIONAL ADVERTISING
SUPER BOWL ADS!
PRE-
GAME
SHOW
SPONSOR
MORE THAN 1 BILLION MEDIA IMPRESSIONS!
Tuesday, February 26, 13

39. NATIONAL ADVERTISING
SUPER BOWL ADS!
12 PRE-
TOTAL GAME
ADS SHOW
SPONSOR
MORE THAN 1 BILLION MEDIA IMPRESSIONS!
Tuesday, February 26, 13

40. *Training Magazines Top 125 for 7 of the last 10 years
Tuesday, February 26, 13

41. Our Agents Stand Out from the Crowd
*Training Magazines Top 125 for 7 of the last 10 years
Tuesday, February 26, 13

42. Our Agents Stand Out from the Crowd
• Knowledge – CENTURY 21® Agents participate in extensive and ongoing formal training to keep us at the top of our field
*Training Magazines Top 125 for 7 of the last 10 years
Tuesday, February 26, 13

43. Our Agents Stand Out from the Crowd
• Knowledge – CENTURY 21® Agents participate in extensive and ongoing formal training to keep us at the top of our field
• Attentiveness – CENTURY 21 Agents are great listeners focused on understanding your goals and dreams and providing you
with relevant information
*Training Magazines Top 125 for 7 of the last 10 years
Tuesday, February 26, 13

44. Our Agents Stand Out from the Crowd
• Knowledge – CENTURY 21® Agents participate in extensive and ongoing formal training to keep us at the top of our field
• Attentiveness – CENTURY 21 Agents are great listeners focused on understanding your goals and dreams and providing you
with relevant information
• Responsiveness – CENTURY 21 Agents respond quickly and professionally as we manage all the details to achieve your goals
*Training Magazines Top 125 for 7 of the last 10 years
Tuesday, February 26, 13

45. Our Agents Stand Out from the Crowd
• Knowledge – CENTURY 21® Agents participate in extensive and ongoing formal training to keep us at the top of our field
• Attentiveness – CENTURY 21 Agents are great listeners focused on understanding your goals and dreams and providing you
with relevant information
• Responsiveness – CENTURY 21 Agents respond quickly and professionally as we manage all the details to achieve your goals
UNPARALLELED AGENT EDUCATION
*Training Magazines Top 125 for 7 of the last 10 years
Tuesday, February 26, 13

46. Our Agents Stand Out from the Crowd
• Knowledge – CENTURY 21® Agents participate in extensive and ongoing formal training to keep us at the top of our field
• Attentiveness – CENTURY 21 Agents are great listeners focused on understanding your goals and dreams and providing you
with relevant information
• Responsiveness – CENTURY 21 Agents respond quickly and professionally as we manage all the details to achieve your goals
UNPARALLELED AGENT EDUCATION
Century 21 Real Estate LLC has a culture and history of having some of the best training programs available in the industry
through its award-winning* CENTURY 21 Learning System®. CENTURY 21® Agents have access to a comprehensive suite of
training and skill development programs, designed to help us stay at the top of our game.
*Training Magazines Top 125 for 7 of the last 10 years
Tuesday, February 26, 13

47. Our Agents Stand Out from the Crowd
• Knowledge – CENTURY 21® Agents participate in extensive and ongoing formal training to keep us at the top of our field
• Attentiveness – CENTURY 21 Agents are great listeners focused on understanding your goals and dreams and providing you
with relevant information
• Responsiveness – CENTURY 21 Agents respond quickly and professionally as we manage all the details to achieve your goals
UNPARALLELED AGENT EDUCATION
Century 21 Real Estate LLC has a culture and history of having some of the best training programs available in the industry
through its award-winning* CENTURY 21 Learning System®. CENTURY 21® Agents have access to a comprehensive suite of
training and skill development programs, designed to help us stay at the top of our game.
A TRUE PARTNER
*Training Magazines Top 125 for 7 of the last 10 years
Tuesday, February 26, 13

48. Our Agents Stand Out from the Crowd
• Knowledge – CENTURY 21® Agents participate in extensive and ongoing formal training to keep us at the top of our field
• Attentiveness – CENTURY 21 Agents are great listeners focused on understanding your goals and dreams and providing you
with relevant information
• Responsiveness – CENTURY 21 Agents respond quickly and professionally as we manage all the details to achieve your goals
UNPARALLELED AGENT EDUCATION
Century 21 Real Estate LLC has a culture and history of having some of the best training programs available in the industry
through its award-winning* CENTURY 21 Learning System®. CENTURY 21® Agents have access to a comprehensive suite of
training and skill development programs, designed to help us stay at the top of our game.
A TRUE PARTNER
Real estate transactions are a big deal with many moving parts. The details can get unwieldy without the right support.
CENTURY 21 Agents know that buying a home can be the culmination of a life-long dream, and will help you manage
the details with the right support.
*Training Magazines Top 125 for 7 of the last 10 years
Tuesday, February 26, 13

49. Tuesday, February 26, 13

50. My Professional Experience
Tuesday, February 26, 13

51. My Professional Experience
• My philosophy
– “Customer relationships are at the heart of what I do. If you don’t feel
that I’ve built a strong relationship with you by the time we’ve sold your
home, then I haven’t done my job”.
Tuesday, February 26, 13

52. My Professional Experience
• My philosophy
– “Customer relationships are at the heart of what I do. If you don’t feel
that I’ve built a strong relationship with you by the time we’ve sold your
home, then I haven’t done my job”.
• My credentials and education/training
– GRI designation-Graduate of Realtor Institute
– ABR designation - Accredited Buyers ASP Designation-Staging Professional
– ASP designation - Accredited Staging Professional
Tuesday, February 26, 13

53. My Professional Experience
• My philosophy
– “Customer relationships are at the heart of what I do. If you don’t feel
that I’ve built a strong relationship with you by the time we’ve sold your
home, then I haven’t done my job”.
• My credentials and education/training
– GRI designation-Graduate of Realtor Institute
– ABR designation - Accredited Buyers ASP Designation-Staging Professional
– ASP designation - Accredited Staging Professional
• My awards
– Century 21 Quality Service Survey Award - 2012
– Realtor.com “Award of Excellence” for marketing properties
Tuesday, February 26, 13

54. My Professional Experience
• My philosophy
– “Customer relationships are at the heart of what I do. If you don’t feel
that I’ve built a strong relationship with you by the time we’ve sold your
home, then I haven’t done my job”.
• My credentials and education/training
– GRI designation-Graduate of Realtor Institute
– ABR designation - Accredited Buyers ASP Designation-Staging Professional
– ASP designation - Accredited Staging Professional
• My awards
– Century 21 Quality Service Survey Award - 2012
– Realtor.com “Award of Excellence” for marketing properties
•
Tuesday, February 26, 13

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Tuesday, February 26, 13

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Tuesday, February 26, 13

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61. Tuesday, February 26, 13

62. Finding Buyers For Your
Home
Tuesday, February 26, 13

63. *2010 National Association of Realtors Profile of Home Buyers and Sellers
We get your property noticed!
Tuesday, February 26, 13

64. Attracting Buyers
*2010 National Association of Realtors Profile of Home Buyers and Sellers
We get your property noticed!
Tuesday, February 26, 13

65. Attracting Buyers
Did you know...
• 90% of home buyers use the internet to
search for a new home*
• 38 million home buyers search the
internet each month for real estate
information*
• Only 9% of home buyers used
newspapers as a source of information
when purchasing a home*
The internet is the place to be and
CENTURY 21® is there!
*2010 National Association of Realtors Profile of Home Buyers and Sellers
We get your property noticed!
Tuesday, February 26, 13

66. Attracting Buyers
Did you know...
• 90% of home buyers use the internet to
search for a new home*
• 38 million home buyers search the
internet each month for real estate
information*
• Only 9% of home buyers used
newspapers as a source of information
when purchasing a home*
The internet is the place to be and
CENTURY 21® is there!
*2010 National Association of Realtors Profile of Home Buyers and Sellers
We get your property noticed!
Tuesday, February 26, 13

67. century21.com
Tuesday, February 26, 13

68. A World Class Web site
century21.com
Tuesday, February 26, 13

69. A World Class Web site
century21.com
More than 2 million visitors come to our site every month. Your home will get a tremendous amount of
exposure and will include detailed information about the property and the surrounding community.
Tuesday, February 26, 13

70. A World Class Web site
century21.com
More than 2 million visitors come to our site every month. Your home will get a tremendous amount of
exposure and will include detailed information about the property and the surrounding community.
Our state-of-the-art Web site helps make buying and selling real estate easier with many features for buyers
and sellers, including:
Tuesday, February 26, 13

71. A World Class Web site
century21.com
More than 2 million visitors come to our site every month. Your home will get a tremendous amount of
exposure and will include detailed information about the property and the surrounding community.
Our state-of-the-art Web site helps make buying and selling real estate easier with many features for buyers
and sellers, including:
• An award-winning online marketing program that helps drive over 2 million visitors to our site each
Tuesday, February 26, 13

72. A World Class Web site
century21.com
More than 2 million visitors come to our site every month. Your home will get a tremendous amount of
exposure and will include detailed information about the property and the surrounding community.
Our state-of-the-art Web site helps make buying and selling real estate easier with many features for buyers
and sellers, including:
• An award-winning online marketing program that helps drive over 2 million visitors to our site each
month
Tuesday, February 26, 13

73. A World Class Web site
century21.com
More than 2 million visitors come to our site every month. Your home will get a tremendous amount of
exposure and will include detailed information about the property and the surrounding community.
Our state-of-the-art Web site helps make buying and selling real estate easier with many features for buyers
and sellers, including:
• An award-winning online marketing program that helps drive over 2 million visitors to our site each
month
• A new expanded search that features one-click access to millions of listings
Tuesday, February 26, 13

74. A World Class Web site
century21.com
More than 2 million visitors come to our site every month. Your home will get a tremendous amount of
exposure and will include detailed information about the property and the surrounding community.
Our state-of-the-art Web site helps make buying and selling real estate easier with many features for buyers
and sellers, including:
• An award-winning online marketing program that helps drive over 2 million visitors to our site each
month
• A new expanded search that features one-click access to millions of listings
• Your home listing for sale on our CENTURY 21 Real Estate Search app for the iPhone or iPod touch, with
Tuesday, February 26, 13

75. A World Class Web site
century21.com
More than 2 million visitors come to our site every month. Your home will get a tremendous amount of
exposure and will include detailed information about the property and the surrounding community.
Our state-of-the-art Web site helps make buying and selling real estate easier with many features for buyers
and sellers, including:
• An award-winning online marketing program that helps drive over 2 million visitors to our site each
month
• A new expanded search that features one-click access to millions of listings
• Your home listing for sale on our CENTURY 21 Real Estate Search app for the iPhone or iPod touch, with
multiple photos, property details, and open house information
Tuesday, February 26, 13

76. Tuesday, February 26, 13

77. Tuesday, February 26, 13

78. LEADROUTER
The CENTURY 21® LeadRouter System is a software application empowering CENTURY 21 agents to
receive buyer leads for your property from wherever they are, instantaneously. LeadRouter sends
alerts when a potential buyer inquires about your property, enabling me to respond immediately. This
means that buyers interested in your property will be able to reach me quickly and according to the 2010
National Association of Realtor’s® Profile of Homebuyers and Sellers, 64% of buyers used the first agent
that contacted them.
Tuesday, February 26, 13

79. Call Center
Tuesday, February 26, 13

80. Call Center
Open 7 Days a Week to Capture All Calls and
Internet Leads, and to set up showings on
company listings. While we are doing what we do,
leads that come in on the sale of your home, won’t
fall through the cracks!
1. Capture Lead - Transfer to Agent who knows the
most about that property
2. Record and put in a follow up plan based on agent
feedback.
3. Incubate leads – good service – more sales
Tuesday, February 26, 13

81. TECHNOLOGY
Tuesday, February 26, 13

82. TECHNOLOGY
INCREASED
TRAFFIC BY
40% LAST 12
MONTHS,
(june2012)
OUTPACES ALL
BRANDS AS
WELL AS
TRULIA,
ZILLOW, and
REALTOR.com
source: Comscore
Tuesday, February 26, 13

83. TECHNOLOGY
INCREASED
TRAFFIC BY
40% LAST 12
MONTHS,
(june2012)
OUTPACES ALL
BRANDS AS
WELL AS
TRULIA,
ZILLOW, and
REALTOR.com
source: Comscore
Tuesday, February 26, 13

84. TECHNOLOGY
INCREASED
TRAFFIC BY
40% LAST 12
MONTHS,
(june2012)
OUTPACES ALL
BRANDS AS
WELL AS
TRULIA,
ZILLOW, and
REALTOR.com
source: Comscore
FASTEST GROWING REAL ESTATE FRANCHISE WEB
SITE!
Tuesday, February 26, 13

85. Tuesday, February 26, 13

86. Keeping You
Informed
Online Marketing
Summary
Tuesday, February 26, 13

87. Keeping You
Informed
Online Marketing
Summary
Our exclusive "Golden Ruler" tool is a
listing measurement device that provides
reports on the number of consumer views
and leads on your online property listing.
Tuesday, February 26, 13

88. Wondering about
feedback?
I’ll pass along feedback from Agents
that show your property and try and engage
the ‘maybes’ into ‘likely’ Buyers
Tuesday, February 26, 13

89. Wondering about
feedback?
I’ll pass along feedback from Agents
that show your property and try and engage
the ‘maybes’ into ‘likely’ Buyers
Tuesday, February 26, 13

90. Wondering about
feedback?
I’ll pass along feedback from Agents
that show your property and try and engage
the ‘maybes’ into ‘likely’ Buyers
Tuesday, February 26, 13

91. 21
Tuesday, February 26, 13

92. Making sure your Buyers
remember YOUR home
over the rest....
21
Tuesday, February 26, 13

93. Making sure your Buyers
remember YOUR home
over the rest....
21
Tuesday, February 26, 13

94. Making sure your Buyers
remember YOUR home
over the rest....
21
Tuesday, February 26, 13

95. Making sure your Buyers
remember YOUR home
over the rest....
21
Tuesday, February 26, 13

96. Al lP oi nt s Re alt y
22
Tuesday, February 26, 13

97. Getting EXPOSURE
for your home
Al lP oi nt s Re alt y
22
Tuesday, February 26, 13

98. Getting EXPOSURE
for your home
Photographs taken by professional photographer
Al lP oi nt s Re alt y
22
Tuesday, February 26, 13

99. Getting EXPOSURE
for your home
Photographs taken by professional photographer
Host Open House for Realtors
Al lP oi nt s Re alt y
22
Tuesday, February 26, 13

100. Getting EXPOSURE
for your home
Photographs taken by professional photographer
Host Open House for Realtors
Host Public Open House(s)
Al lP oi nt s Re alt y
22
Tuesday, February 26, 13

101. Getting EXPOSURE
for your home
Photographs taken by professional photographer
Host Open House for Realtors
Host Public Open House(s)
Custom made video of your home
Al lP oi nt s Re alt y
22
Tuesday, February 26, 13

102. Getting EXPOSURE
for your home
Photographs taken by professional photographer
Host Open House for Realtors
Host Public Open House(s)
Custom made video of your home
Send out “Just Listed” postcards
Al lP oi nt s Re alt y
22
Tuesday, February 26, 13

103. Getting EXPOSURE
for your home
Photographs taken by professional photographer
Host Open House for Realtors
Host Public Open House(s)
Custom made video of your home
Send out “Just Listed” postcards
Posting listing on Facebook, Twitter, YouTube
Al lP oi nt s Re alt y
22
Tuesday, February 26, 13

104. Getting EXPOSURE
for your home
Photographs taken by professional photographer
Host Open House for Realtors
Host Public Open House(s)
Custom made video of your home
Send out “Just Listed” postcards
Posting listing on Facebook, Twitter, YouTube
Email Blasts to Agents that sell in your area
Al lP oi nt s Re alt y
22
Tuesday, February 26, 13

105. Getting EXPOSURE
for your home
Photographs taken by professional photographer
Host Open House for Realtors
Host Public Open House(s)
Custom made video of your home
Send out “Just Listed” postcards
Posting listing on Facebook, Twitter, YouTube
Email Blasts to Agents that sell in your area
Enhance listing info on all major websites
Al lP oi nt s Re alt y
22
Tuesday, February 26, 13

106. Getting EXPOSURE
for your home
Photographs taken by professional photographer
Host Open House for Realtors
Host Public Open House(s)
Custom made video of your home
Send out “Just Listed” postcards
Posting listing on Facebook, Twitter, YouTube
Email Blasts to Agents that sell in your area
Enhance listing info on all major websites
Al lP oi nt s Re alt y
22
Tuesday, February 26, 13

107. rds
Postca
Getting EXPOSURE
for your home
Photographs taken by professional photographer
Host Open House for Realtors
Host Public Open House(s)
Custom made video of your home
Send out “Just Listed” postcards
Posting listing on Facebook, Twitter, YouTube
Email Blasts to Agents that sell in your area
Enhance listing info on all major websites
Al lP oi nt s Re alt y
22
Tuesday, February 26, 13

108. rds
Postca
Getting EXPOSURE
for your home
Photographs taken by professional photographer
Host Open House for Realtors
Host Public Open House(s)
Custom made video of your home
Send out “Just Listed” postcards
Posting listing on Facebook, Twitter, YouTube
Email Blasts to Agents that sell in your area
Enhance listing info on all major websites
Al lP oi nt s Re alt y
22
Tuesday, February 26, 13

109. Marketing
Tuesday, February 26, 13

110. Marketing
As a CENTURY 21® professional I will...
• Provide you with professional, personalized service
• Monitor details and coordinate marketing activities
for the sale of your home
• Show your property to qualified buyers
• Present all written offers
• Facilitate the closing
Our proven Marketing System also offers traditional and proprietary
marketing tools, systems and services to help get your home sold,
including:
Tuesday, February 26, 13

111. Marketing
As a CENTURY 21® professional I will... CENTURY 21 Internet Marketing Program:
• Provide you with professional, personalized service • www.century21.com
• Monitor details and coordinate marketing activities • www.century21espanol.com
for the sale of your home • Neighborhood Profiles
• Show your property to qualified buyers • Targeted E-mail Communication
• Present all written offers • Social Media Website
• Facilitate the closing
- Facebook
- Twitter
Our proven Marketing System also offers traditional and proprietary
- YouTube
marketing tools, systems and services to help get your home sold,
- Flickr
including:
Tuesday, February 26, 13

112. Marketing
As a CENTURY 21® professional I will... CENTURY 21 Internet Marketing Program:
• Provide you with professional, personalized service • www.century21.com
• Monitor details and coordinate marketing activities • www.century21espanol.com
for the sale of your home • Neighborhood Profiles
• Show your property to qualified buyers • Targeted E-mail Communication
• Present all written offers • Social Media Website
• Facilitate the closing
- Facebook
- Twitter
Our proven Marketing System also offers traditional and proprietary
- YouTube
marketing tools, systems and services to help get your home sold,
- Flickr
including: • Website Listing Distribution Network
• National Advertising
• Local Advertising
• Global Referral Network
• Seller Service Pledge®
• Mortgage℠ Services
• Preferred Client Club Marketing
• Direct Mail Marketing
• Fine Homes & Estates Digital Magazine
• Buyer lead distribution program
(LeadRouter)
• Client lead reporting tool (Golden Ruler)
Tuesday, February 26, 13

113. Marketing
As a CENTURY 21® professional I will... CENTURY 21 Internet Marketing Program:
• Provide you with professional, personalized service • www.century21.com
• Monitor details and coordinate marketing activities • www.century21espanol.com
for the sale of your home • Neighborhood Profiles
• Show your property to qualified buyers • Targeted E-mail Communication
• Present all written offers • Social Media Website
• Facilitate the closing
- Facebook
- Twitter
Our proven Marketing System also offers traditional and proprietary
- YouTube
marketing tools, systems and services to help get your home sold,
- Flickr
including: • Website Listing Distribution Network
• National Advertising
• Local Advertising
• Global Referral Network
• Seller Service Pledge®
• Mortgage℠ Services
• Preferred Client Club Marketing
• Direct Mail Marketing
• Fine Homes & Estates Digital Magazine
• Buyer lead distribution program
(LeadRouter)
• Client lead reporting tool (Golden Ruler)
Tuesday, February 26, 13

114. Marketing
As a CENTURY 21® professional I will... CENTURY 21 Internet Marketing Program:
• Provide you with professional, personalized service • www.century21.com
• Monitor details and coordinate marketing activities • www.century21espanol.com
for the sale of your home • Neighborhood Profiles
• Show your property to qualified buyers • Targeted E-mail Communication
• Present all written offers • Social Media Website
• Facilitate the closing
- Facebook
- Twitter
Our proven Marketing System also offers traditional and proprietary
- YouTube
marketing tools, systems and services to help get your home sold,
- Flickr
including: • Website Listing Distribution Network
• National Advertising
• Local Advertising
• Global Referral Network
• Seller Service Pledge®
• Mortgage℠ Services
• Preferred Client Club Marketing
• Direct Mail Marketing
• Fine Homes & Estates Digital Magazine
• Buyer lead distribution program
(LeadRouter)
• Client lead reporting tool (Golden Ruler)
Tuesday, February 26, 13

115. Marketing
As a CENTURY 21® professional I will... CENTURY 21 Internet Marketing Program:
• Provide you with professional, personalized service • www.century21.com
• Monitor details and coordinate marketing activities • www.century21espanol.com
for the sale of your home • Neighborhood Profiles
• Show your property to qualified buyers • Targeted E-mail Communication
• Present all written offers • Social Media Website
• Facilitate the closing
- Facebook
- Twitter
Our proven Marketing System also offers traditional and proprietary
- YouTube
marketing tools, systems and services to help get your home sold,
- Flickr
including: • Website Listing Distribution Network
• National Advertising
• Local Advertising
• Global Referral Network
• Seller Service Pledge®
• Mortgage℠ Services
• Preferred Client Club Marketing
• Direct Mail Marketing
• Fine Homes & Estates Digital Magazine
• Buyer lead distribution program
(LeadRouter)
• Client lead reporting tool (Golden Ruler)
Tuesday, February 26, 13

116. Our Commitment to You
Tuesday, February 26, 13

117. Our Commitment to You
Seller Service Pledge
Tuesday, February 26, 13

118. Our Commitment to You
Seller Service Pledge
As an independently owned and operated CENTURY 21® Office, we are dedicated to providing you with service that is professional, courteous
and responsive in helping you market your property. To fulfill this commitment, we agree to provide you with the following services:
1. Dedicate ourselves to making the process of selling your home as easy and successful as possible
2. Respect you and your needs and be honest and forthright, in accordance with Fair Housing regulations and ethical real estate
practices
3. Hold your best interests in the highest regard throughout the process
4. Value and respect your time, being as efficient and effective as possible
5. Understand your needs and respond quickly
6. Utilize my knowledge, resources and training to best serve you
7. Provide regular progress reports throughout the process and discuss with you comments received about your property
8. Explain each step of the process and act as a guide to help you make informed decisions
9. Make recommendations to enhance the marketability of your property
10. Utilize a written Competitive Market Analysis and local market information to help you set an appropriate listing price to sell your
home and receive the value it deserves
11. Review various financing alternatives
12. Develop, present and agree upon a customized marketing plan that will detail specific promotional efforts to help best market your
property
13. Place the internationally recognized CENTURY 21 yard sign on your property, with your permission and subject to local ordinances
14. Post your property on century21.com, a site which receives millions of visitors each month
15. Explain local real estate procedures and regulations
16. Show your property to potential buyers
17. Utilize the CENTURY 21 System’s vast online resources to expose your property to potential buyers around the world
18. Utilize the CENTURY 21 System to help you obtain the results you deserve, including leveraging our network of more than 8,000
offices
worldwide
19. Submit to you all written offers, assist with negotiations, and provide an estimate of your net sales proceeds, so you understand all
implications prior to the acceptance of any offer
20. Upon acceptance of an offer by you, pre-settlement (escrow) activities throughout the closing process
will be monitored as permitted by law or local practice
21. Assist you in finding your next home, or offer to refer you to another CENTURY 21 Office in another location
Tuesday, February 26, 13

119. Tuesday, February 26, 13

120. That’s Right
We are the Number One
Century 21 in Central New England
Tuesday, February 26, 13

121. That’s Right
We are the Number One
Century 21 in Central New England
Tuesday, February 26, 13

122. Tuesday, February 26, 13

123. Your Marketing Plan
Tuesday, February 26, 13

124. Steps and Strategies
for Successful
Selling
* Source: 2010 NAR Profile of Homebuyers and Sellers
Tuesday, February 26, 13

125. Steps and Strategies
for Successful
Selling
Selling Process: The Basics
* Source: 2010 NAR Profile of Homebuyers and Sellers
Tuesday, February 26, 13

126. Steps and Strategies
for Successful
Selling
Selling Process: The Basics
•Choose the right agent
* Source: 2010 NAR Profile of Homebuyers and Sellers
Tuesday, February 26, 13

127. Steps and Strategies
for Successful
Selling
Selling Process: The Basics
•Choose the right agent
•Set a fair price with an ACCURATE Comparative Market
Analysis
* Source: 2010 NAR Profile of Homebuyers and Sellers
Tuesday, February 26, 13

128. Steps and Strategies
for Successful
Selling
Selling Process: The Basics
•Choose the right agent
•Set a fair price with an ACCURATE Comparative Market
Analysis
•Sign the Listing Agreement
* Source: 2010 NAR Profile of Homebuyers and Sellers
Tuesday, February 26, 13

129. Steps and Strategies
for Successful
Selling
Selling Process: The Basics
•Choose the right agent
•Set a fair price with an ACCURATE Comparative Market
Analysis
•Sign the Listing Agreement
•Prepare your home for prospective buyers
* Source: 2010 NAR Profile of Homebuyers and Sellers
Tuesday, February 26, 13

130. Steps and Strategies
for Successful
Selling
Selling Process: The Basics
•Choose the right agent
•Set a fair price with an ACCURATE Comparative Market
Analysis
•Sign the Listing Agreement
•Prepare your home for prospective buyers
•Neat and clean and repaired or painted where necessary
* Source: 2010 NAR Profile of Homebuyers and Sellers
Tuesday, February 26, 13

131. Steps and Strategies
for Successful
Selling
Selling Process: The Basics
•Choose the right agent
•Set a fair price with an ACCURATE Comparative Market
Analysis
•Sign the Listing Agreement
•Prepare your home for prospective buyers
•Neat and clean and repaired or painted where necessary
•Agree on a Marketing Plan relevant to today’s market
* Source: 2010 NAR Profile of Homebuyers and Sellers
Tuesday, February 26, 13

132. Steps and Strategies
for Successful
Selling
Selling Process: The Basics
•Choose the right agent
•Set a fair price with an ACCURATE Comparative Market
Analysis
•Sign the Listing Agreement
•Prepare your home for prospective buyers
•Neat and clean and repaired or painted where necessary
•Agree on a Marketing Plan relevant to today’s market
•Advertise heavily where the buyers are - online 90% of all
buyers use the Internet in their search process*
* Source: 2010 NAR Profile of Homebuyers and Sellers
Tuesday, February 26, 13

133. Steps and Strategies
for Successful
Selling
Selling Process: The Basics
•Choose the right agent
•Set a fair price with an ACCURATE Comparative Market
Analysis
•Sign the Listing Agreement
•Prepare your home for prospective buyers
•Neat and clean and repaired or painted where necessary
•Agree on a Marketing Plan relevant to today’s market
•Advertise heavily where the buyers are - online 90% of all
buyers use the Internet in their search process*
•Hold an Open House
* Source: 2010 NAR Profile of Homebuyers and Sellers
Tuesday, February 26, 13

134. Steps and Strategies
for Successful
Selling
Selling Process: The Basics
•Choose the right agent
•Set a fair price with an ACCURATE Comparative Market
Analysis
•Sign the Listing Agreement
•Prepare your home for prospective buyers
•Neat and clean and repaired or painted where necessary
•Agree on a Marketing Plan relevant to today’s market
•Advertise heavily where the buyers are - online 90% of all
buyers use the Internet in their search process*
•Hold an Open House
•Present all offers
* Source: 2010 NAR Profile of Homebuyers and Sellers
Tuesday, February 26, 13

135. Steps and Strategies
for Successful
Selling
Selling Process: The Basics
•Choose the right agent
•Set a fair price with an ACCURATE Comparative Market
Analysis
•Sign the Listing Agreement
•Prepare your home for prospective buyers
•Neat and clean and repaired or painted where necessary
•Agree on a Marketing Plan relevant to today’s market
•Advertise heavily where the buyers are - online 90% of all
buyers use the Internet in their search process*
•Hold an Open House
•Present all offers
•Negotiate the Selling Price
* Source: 2010 NAR Profile of Homebuyers and Sellers
Tuesday, February 26, 13

136. Steps and Strategies
for Successful
Selling
Selling Process: The Basics
•Choose the right agent
•Set a fair price with an ACCURATE Comparative Market
Analysis
•Sign the Listing Agreement
•Prepare your home for prospective buyers
•Neat and clean and repaired or painted where necessary
•Agree on a Marketing Plan relevant to today’s market
•Advertise heavily where the buyers are - online 90% of all
buyers use the Internet in their search process*
•Hold an Open House
•Present all offers
•Negotiate the Selling Price
•Buyer Home Inspections
* Source: 2010 NAR Profile of Homebuyers and Sellers
Tuesday, February 26, 13

137. Steps and Strategies
for Successful
Selling
Selling Process: The Basics
•Choose the right agent
•Set a fair price with an ACCURATE Comparative Market
Analysis
•Sign the Listing Agreement
•Prepare your home for prospective buyers
•Neat and clean and repaired or painted where necessary
•Agree on a Marketing Plan relevant to today’s market
•Advertise heavily where the buyers are - online 90% of all
buyers use the Internet in their search process*
•Hold an Open House
•Present all offers
•Negotiate the Selling Price
•Buyer Home Inspections
•Close the deal
* Source: 2010 NAR Profile of Homebuyers and Sellers
Tuesday, February 26, 13

138. Home Staging
Tuesday, February 26, 13

139. Home Staging
Eight seconds. That’s all it takes for most buyers to form a first opinion of your house.
Tuesday, February 26, 13

140. Home Staging
Eight seconds. That’s all it takes for most buyers to form a first opinion of your house.
It’s not long, so you need to make it count. Ideally, your home will impress and motivate a buyer to swiftly
make an offer before it’s gone from the market.
We are dedicated to selling your property at the best price possible in the shortest amount of time. Home
staging can help highlight your home’s best features, making it appeal to buyers’ senses and emotions.
Following simple exterior and interior design ideas and home-improvement suggestions such as the ones
found within this presentation can maximize your home’s attractiveness and create a captivating first
impression.
Tuesday, February 26, 13

141. Tuesday, February 26, 13

142. Staging Your Home Checklist
Tuesday, February 26, 13

143. Staging Your Home Checklist
When it comes time to prepare your home for showing you might want
to consider hiring a professional to help. If you choose to do it yourself
here are some tips for you to think about. In doing this, you will be
ahead of most of the sellers already on the market in the way your
home shows.
Tuesday, February 26, 13

144. Staging Your Home Checklist
When it comes time to prepare your home for showing you might want
to consider hiring a professional to help. If you choose to do it yourself
here are some tips for you to think about. In doing this, you will be
ahead of most of the sellers already on the market in the way your
home shows.
INSIDE

Clear all unnecessary objects from furniture
throughout the house

Clear all unnecessary objects from the kitchen
countertops
 In the bathroom, remove items from the
countertops, tubs, shower stalls and commode
tops

Be sure that the bathroom tubs, tile, sinks, shower
floor and ceiling and toilet bowls are free of
mildew and look sparkling clean
 Rearrange or remove some of the furniture if
necessary

Take down or rearrange pictures or objects on
walls
 Patch and paint where necessary

Review the house inside room by room, and:
- Paint any room needing paint
- Clean carpets and vacuum drapes that need it
- Clean windows and cobwebs from ceilings and
chandeliers
 Make sure the closets and garage are not “too
full”

Replace burned out light bulbs and repair any
faulty switches
 Repairs and improvements will facilitate a sale
being made
 Make certain all rooms are odor-free
Tuesday, February 26, 13

145. Staging Your Home Checklist
When it comes time to prepare your home for showing you might want
to consider hiring a professional to help. If you choose to do it yourself
here are some tips for you to think about. In doing this, you will be
ahead of most of the sellers already on the market in the way your
home shows.
INSIDE

Clear all unnecessary objects from furniture
throughout the house

Clear all unnecessary objects from the kitchen
countertops
 In the bathroom, remove items from the
countertops, tubs, shower stalls and commode OUTSIDE
tops 
Go around perimeter of the house and remove

Be sure that the bathroom tubs, tile, sinks, shower
all garbage cans, discarded wood scraps, extra
floor and ceiling and toilet bowls are free of
building materials, etc, into the garage or trash
mildew and look sparkling clean 
Check gutters and/or roof for leaks and/or dry rot
 Rearrange or remove some of the furniture if

Weed and then mulch all planting areas
necessary

Take down or rearrange pictures or objects on 
Clear patios and decks of all small items, such as
walls
small planters, flowerpots, charcoal, barbecues,
 Patch and paint where necessary
toys, etc

Review the house inside room by room, and: 
Check paint condition on the house, especially
- Paint any room needing paint
the front door and trim
- Clean carpets and vacuum drapes that need it 
Review if shutters, shingles, stone or bricks need
- Clean windows and cobwebs from ceilings and
replacing
chandeliers 
Check exterior stairs and handrails; walkways,
 Make sure the closets and garage are not “too
screens, screen doors
full”

Replace burned out light bulbs and repair any
IN GENERAL
faulty switches
 Repairs and improvements will facilitate a sale 
Try to look at your house “through a buyer’s eyes”
being made
as though you have never seen it before
 Make certain all rooms are odor-free
Tuesday, February 26, 13

146. Tuesday, February 26, 13

147. 21 Step Marketing Plan
Tuesday, February 26, 13

148. 21 Step Marketing Plan
The following pages will provide additional detail to some
significant components of our comprehensive marketing
plan to get your home sold as quickly as possible and for
the best price. Immediately below is an overview of our
complete Marketing Plan.
Tuesday, February 26, 13

149. 21 Step Marketing Plan
The following pages will provide additional detail to some
significant components of our comprehensive marketing
plan to get your home sold as quickly as possible and for
the best price. Immediately below is an overview of our
complete Marketing Plan.
Recommend a pre-listing inspection and home staging service
Tuesday, February 26, 13

150. 21 Step Marketing Plan
The following pages will provide additional detail to some
significant components of our comprehensive marketing
plan to get your home sold as quickly as possible and for
the best price. Immediately below is an overview of our
complete Marketing Plan.
Recommend a pre-listing inspection and home staging service
Develop a Comparative Market Analysis (CMA)
Tuesday, February 26, 13

151. 21 Step Marketing Plan
The following pages will provide additional detail to some
significant components of our comprehensive marketing
plan to get your home sold as quickly as possible and for
the best price. Immediately below is an overview of our
complete Marketing Plan.
Recommend a pre-listing inspection and home staging service
Develop a Comparative Market Analysis (CMA)
Create a photo slideshow or virtual tour to post on listing
websites
Tuesday, February 26, 13

152. 21 Step Marketing Plan
The following pages will provide additional detail to some
significant components of our comprehensive marketing
plan to get your home sold as quickly as possible and for
the best price. Immediately below is an overview of our
complete Marketing Plan.
Recommend a pre-listing inspection and home staging service
Develop a Comparative Market Analysis (CMA)
Create a photo slideshow or virtual tour to post on listing
websites
Create a property flyer so Buyers might remember your home
more vividly
Tuesday, February 26, 13

153. 21 Step Marketing Plan
The following pages will provide additional detail to some
significant components of our comprehensive marketing
plan to get your home sold as quickly as possible and for
the best price. Immediately below is an overview of our
complete Marketing Plan.
Recommend a pre-listing inspection and home staging service
Develop a Comparative Market Analysis (CMA)
Create a photo slideshow or virtual tour to post on listing
websites
Create a property flyer so Buyers might remember your home
more vividly
Enter your listing into local Multiple Listing Service
Tuesday, February 26, 13

154. 21 Step Marketing Plan
The following pages will provide additional detail to some
significant components of our comprehensive marketing
plan to get your home sold as quickly as possible and for
the best price. Immediately below is an overview of our
complete Marketing Plan.
Recommend a pre-listing inspection and home staging service
Develop a Comparative Market Analysis (CMA)
Create a photo slideshow or virtual tour to post on listing
websites
Create a property flyer so Buyers might remember your home
more vividly
Enter your listing into local Multiple Listing Service
Place the CENTURY 21® “For Sale” yard sign
Tuesday, February 26, 13

155. 21 Step Marketing Plan
The following pages will provide additional detail to some
significant components of our comprehensive marketing
plan to get your home sold as quickly as possible and for
the best price. Immediately below is an overview of our
complete Marketing Plan.
Recommend a pre-listing inspection and home staging service
Develop a Comparative Market Analysis (CMA)
Create a photo slideshow or virtual tour to post on listing
websites
Create a property flyer so Buyers might remember your home
more vividly
Enter your listing into local Multiple Listing Service
Place the CENTURY 21® “For Sale” yard sign
Announce your listing to Agents in my office and other
CENTURY 21 Offices in the area
Tuesday, February 26, 13

156. 21 Step Marketing Plan
The following pages will provide additional detail to some
significant components of our comprehensive marketing
plan to get your home sold as quickly as possible and for
the best price. Immediately below is an overview of our
complete Marketing Plan.
Recommend a pre-listing inspection and home staging service
Develop a Comparative Market Analysis (CMA)
Create a photo slideshow or virtual tour to post on listing
websites
Create a property flyer so Buyers might remember your home
more vividly
Enter your listing into local Multiple Listing Service
Place the CENTURY 21® “For Sale” yard sign
Announce your listing to Agents in my office and other
CENTURY 21 Offices in the area
Place a “Lock Box” on your door to provide easy access for
other agents
Tuesday, February 26, 13

157. 21 Step Marketing Plan
The following pages will provide additional detail to some
significant components of our comprehensive marketing
plan to get your home sold as quickly as possible and for
the best price. Immediately below is an overview of our
complete Marketing Plan.
Recommend a pre-listing inspection and home staging service
Develop a Comparative Market Analysis (CMA)
Create a photo slideshow or virtual tour to post on listing
websites
Create a property flyer so Buyers might remember your home
more vividly
Enter your listing into local Multiple Listing Service
Place the CENTURY 21® “For Sale” yard sign
Announce your listing to Agents in my office and other
CENTURY 21 Offices in the area
Place a “Lock Box” on your door to provide easy access for
other agents
Place your listing on our Century21.com website, Zillow,
Trulia, Realtor.com and others
Tuesday, February 26, 13

158. 21 Step Marketing Plan
The following pages will provide additional detail to some
significant components of our comprehensive marketing
plan to get your home sold as quickly as possible and for
the best price. Immediately below is an overview of our
complete Marketing Plan.
Recommend a pre-listing inspection and home staging service
Develop a Comparative Market Analysis (CMA)
Create a photo slideshow or virtual tour to post on listing
websites
Create a property flyer so Buyers might remember your home
more vividly
Enter your listing into local Multiple Listing Service
Place the CENTURY 21® “For Sale” yard sign
Announce your listing to Agents in my office and other
CENTURY 21 Offices in the area
Place a “Lock Box” on your door to provide easy access for
other agents
Place your listing on our Century21.com website, Zillow,
Trulia, Realtor.com and others
Distribute your listing to hundreds of Listing Partners
Tuesday, February 26, 13

159. 21 Step Marketing Plan
The following pages will provide additional detail to some
significant components of our comprehensive marketing
plan to get your home sold as quickly as possible and for
the best price. Immediately below is an overview of our
complete Marketing Plan.
Recommend a pre-listing inspection and home staging service
Develop a Comparative Market Analysis (CMA)
Create a photo slideshow or virtual tour to post on listing
websites
Create a property flyer so Buyers might remember your home
more vividly
Enter your listing into local Multiple Listing Service
Place the CENTURY 21® “For Sale” yard sign
Announce your listing to Agents in my office and other
CENTURY 21 Offices in the area
Place a “Lock Box” on your door to provide easy access for
other agents
Place your listing on our Century21.com website, Zillow,
Trulia, Realtor.com and others
Distribute your listing to hundreds of Listing Partners
Place your listing on social media sites like Facebook, Twitter
and YouTube
Tuesday, February 26, 13

160. 21 Step Marketing Plan
The following pages will provide additional detail to some
significant components of our comprehensive marketing
plan to get your home sold as quickly as possible and for
the best price. Immediately below is an overview of our
complete Marketing Plan.
Recommend a pre-listing inspection and home staging service
Develop a Comparative Market Analysis (CMA)
Create a photo slideshow or virtual tour to post on listing
websites
Create a property flyer so Buyers might remember your home
more vividly
Enter your listing into local Multiple Listing Service
Place the CENTURY 21® “For Sale” yard sign
Announce your listing to Agents in my office and other
CENTURY 21 Offices in the area
Place a “Lock Box” on your door to provide easy access for
other agents
Place your listing on our Century21.com website, Zillow,
Trulia, Realtor.com and others
Distribute your listing to hundreds of Listing Partners
Place your listing on social media sites like Facebook, Twitter
and YouTube
Place your listing on my personal website
Tuesday, February 26, 13

161. 21 Step Marketing Plan
The following pages will provide additional detail to some
significant components of our comprehensive marketing
plan to get your home sold as quickly as possible and for
the best price. Immediately below is an overview of our
complete Marketing Plan.
Recommend a pre-listing inspection and home staging service Prepare full color property flyers and brochures to
Develop a Comparative Market Analysis (CMA) showcasyour home to buyers and other agents
Create a photo slideshow or virtual tour to post on listing
websites
Create a property flyer so Buyers might remember your home
more vividly
Enter your listing into local Multiple Listing Service
Place the CENTURY 21® “For Sale” yard sign
Announce your listing to Agents in my office and other
CENTURY 21 Offices in the area
Place a “Lock Box” on your door to provide easy access for
other agents
Place your listing on our Century21.com website, Zillow,
Trulia, Realtor.com and others
Distribute your listing to hundreds of Listing Partners
Place your listing on social media sites like Facebook, Twitter
and YouTube
Place your listing on my personal website
Tuesday, February 26, 13

162. 21 Step Marketing Plan
The following pages will provide additional detail to some
significant components of our comprehensive marketing
plan to get your home sold as quickly as possible and for
the best price. Immediately below is an overview of our
complete Marketing Plan.
Recommend a pre-listing inspection and home staging service Prepare full color property flyers and brochures to
Develop a Comparative Market Analysis (CMA) showcasyour home to buyers and other agents
Create a photo slideshow or virtual tour to post on listing Offer the CENTURY 21 Home Protection Plan that can help
websites attract buyers to your property
Create a property flyer so Buyers might remember your home
more vividly
Enter your listing into local Multiple Listing Service
Place the CENTURY 21® “For Sale” yard sign
Announce your listing to Agents in my office and other
CENTURY 21 Offices in the area
Place a “Lock Box” on your door to provide easy access for
other agents
Place your listing on our Century21.com website, Zillow,
Trulia, Realtor.com and others
Distribute your listing to hundreds of Listing Partners
Place your listing on social media sites like Facebook, Twitter
and YouTube
Place your listing on my personal website
Tuesday, February 26, 13