The basic elements of a website strategy program,

1. The Elements of Website Strategy

2. The Elements * Concepts & Components * Process * Deliverables

3. Concepts & Components

4. Concept: User-Centered Design

5. Concept : Information Architecture

6. Concept: Findability

7. Concept: Measurability

8. Concept: Unified Strategy

9. Process

10. The Process 1. Discover 2. Plan 3. Create 4. Identify

11. Discover Artifacts: User & Stakeholder Analysis Web Usage Analysis Competitive & Landscape Analysis Needs Assessment

12. Plan Artifacts: Approach Definition & Goal Setting Paper Prototyping Brand & Design Strategy User Profiles & Personae

13. Create Artifacts: Task Analysis by Persona Complex Prototypes & User Tests Concept Design

14. Identify Artifacts: Site Requirements & Spec Prototype User Testing Production Assets

15. Deliverables

16. Deliverables * Website Usage Analysis * Task Flows * Personae * Information Architecture

17. Website Usage Analysis Purpose : Identify trends, patterns, gaps, and behaviors

18. Task Flows Purpose : Define desired user behaviors

19. Personae Purpose : Define the attributes of critical users and customers

20. Information Architecture Purpose : Construct and map the information design.

21. Prototypes Purpose : Simulate the experience

22. Thank You! Ben Zipkin [email_address]