Learn how to use LinkedIn to manage your career.

5. Network Literacy
Search Literacy
Literacy

8. “The novice users of LinkedIn
use it to find a job.
The power users of LinkedIn use
it to manage their careers.”
Deep Nishar
VP of Product @ LinkedIn

10. “Someone told me I should have a
LinkedIn profile.”

11. This user has a profile, with a name and a
position or two.
It's pretty much useless at this point.
Basic Info Position

12. “I can use LinkedIn as my résumé,
but online!”

13. A user in this stage uses LinkedIn as an online
résumé. They have their experience and
education on their profile.
It's starting to go somewhere.
Experience Education

14. “This can be way more than a
boring résumé.”

15. This user starts using their full profile, including
picture, summary, recommendations, and other
sections. This is somewhere that a hiring
manager can learn more about you.
It helps you stand out from the crowd.
Picture Summary Recommendations

16. “I can keep track of my
professional relationships.”

17. A user in this stage user LinkedIn as a place to
track connections and message those more
distant connections.
They visit LinkedIn a few times a month.
People you
Connections Messages Updates
may know

18. “People who could bring me value can
find me on LinkedIn.”

19. This user creates a keyword rich profile, lists
skills, participates in answers and groups.
Opportunities come to them
(business relationships, possible jobs).
Skills Apps Answers Groups

21. • Join LinkedIn
• Create Your Profile
• Include Your BYU
MBA in the Education
Section

22. • Search for “The Official BYU
MBA Network” in the search
tool
• Once you find it, click “Join
Group”
• Your application will be verified,
then you’ll be admitted

23. • Over 1,000 verified
BYU MBA degreed
alumni and current
students

24. • Over 1,000 verified
BYU MBA degreed
alumni and current
students
• Contribute
– Post comments
– Ask questions
– Post job openings or
that you’re looking
for something new
– Participate.

25. “I can find people who I should be
having conversations with.”

26. This user sees the power of advanced search
and the alumni tool. They can find people who
with whom they can share mutual benefit
through connecting.
Now we're banging on all cylinders
Advanced
Alumni
Search

27. “I don’t know how I would live
without LinkedIn.”

28. This user not only find opportunities, but does
their job better using LinkedIn.
LinkedIn impacts every facet of their
professional life.
LinkedIn Search Tapping the
Updates
Today (for business) Network

30. “The novice users of LinkedIn
use it to find a job.
The power users of LinkedIn use
it to manage their careers.”
Deep Nishar
VP of Product @ LinkedIn

31. Find a job

32. Manage a Career

33. http://linkedin.com/in/mattbunker/
http://linkedin.com/in/ryanseamons/