BYU Online Media Lectures: Blogs

1. Welcome Thursday, February 19, 2009

2. Social Media Marketing Social Media Marketing is the use of internet technology, combined with social interaction, to create value, and to help Thursday, February 19, 2009

3. “Today, marketing is about engaging with communities and delivering products and services with stories that spread.” Chris Brogan Thursday, February 19, 2009

4. Thursday, February 19, 2009

5. Blogs can build trust. Thursday, February 19, 2009

15. Blogs can engage your audience. Thursday, February 19, 2009

19. A blog can dierentiate you from the competition... Thursday, February 19, 2009

20. A blog can dierentiate you from the competition... and facilitate dialog with your target audience. Thursday, February 19, 2009

26. A blog can reach into the buying cycle. Thursday, February 19, 2009

30. A blog can establish you or your company as a thought leader. Thursday, February 19, 2009

35. Why Blog? Business Announce new products Keep customers informed Create dialogue Engage Personal, Club, Social, Group, Interest, Movement, Survey Thursday, February 19, 2009

36. Two Basic Functions Posts Pages Thursday, February 19, 2009

37. Two Basic Functions Posts Pages First Post Thursday, February 19, 2009

38. Two Basic Functions Posts Pages Second Post First Post Thursday, February 19, 2009

39. Two Basic Functions Posts Pages Third Post Second Post First Post Thursday, February 19, 2009

40. Two Basic Functions Posts Pages Today’s Post Third Post Second Post First Post Thursday, February 19, 2009

41. Two Basic Functions Posts Pages Today’s Post Third Post About Second Post First Post Thursday, February 19, 2009

42. Two Basic Functions Posts Pages Thursday, February 19, 2009

43. Two Basic Functions Posts Pages Post Post Thursday, February 19, 2009

44. Two Basic Functions Posts Pages Post Page Post Thursday, February 19, 2009

45. Start With a Plan Thursday, February 19, 2009

46. Start With a Plan Direction (What will you blog about?) Objective (What should readers do?) Imagery (What should it look like?) Keywords (Top three keywords?) Where (Domain name or sub-domain?) Schedule (How often will you post?) Thursday, February 19, 2009

47. Blogging and SEO Keyword-rich content Internal Links Incoming Links Outgoing Links Blog Roll embedded Permalinks Thursday, February 19, 2009

48. Blogging and SEO Keyword-rich content Internal Links Incoming Links Outgoing Links Blog Roll embedded Permalinks Thursday, February 19, 2009

49. Writing Content Keep it relevant Strive for 10 percent keyword density Optimally 2-3 paragraphs per post Post Minimum twice each month Strive for original content Thursday, February 19, 2009

50. Writing Content Keep it relevant Strive for 10 percent keyword density Optimally 2-3 paragraphs per post Post Minimum twice each month Strive for original content Thursday, February 19, 2009

51. Content Example Thursday, February 19, 2009

52. Linking Strategy Blogs make it easy to link effectively. Thursday, February 19, 2009

60. Where to Put It Domain Name www.squarecompass.com SubDomain widget.squarecompass.com Free Spot yourname.wordpress.com Thursday, February 19, 2009

61. Where to Put It Domain Name www.squarecompass.com SubDomain widget.squarecompass.com Free Spot yourname.wordpress.com Thursday, February 19, 2009

62. Extending Your Blog Meta content sifters Subscription managers Image management Multimedia management RSS and broadcasting Syndication Thursday, February 19, 2009

63. Extending Your Blog Meta content sifters Subscription managers Image management Multimedia management RSS and broadcasting Syndication Thursday, February 19, 2009

64. Broadcasting  Technorati Feedburner Feedblitz Digg Subscriptions RSS Thursday, February 19, 2009

80. Example Blog Thursday, February 19, 2009

90. Review Your Plan Direction (What will you blog about?) Objective (What should readers do?) Imagery (What should it look like?) Keywords (Top three keywords?) Where (Domain name or sub-domain?) Schedule (How often will you post?) Thursday, February 19, 2009

91. Review Your Plan Direction (What will you blog about?) Objective (What should readers do?) Imagery (What should it look like?) Keywords (Top three keywords?) Where (Domain name or sub-domain?) Schedule (How often will you post?) Thursday, February 19, 2009

92. Resources demoblog.listpipe.com wordpress.com Blogger.com wordpress.org feedburner.com technorati.com Bluehost.com Thursday, February 19, 2009

93. Systems Download Free Accounts Limited Extensions Limited Available Names Thursday, February 19, 2009

94. Let’s Go Build One! Thursday, February 19, 2009

95. Let’s Go Build One! Thursday, February 19, 2009

BYU Online Media Lectures: Blogs

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