Just having a great idea doesn't guarantee success. Sometimes, you need to sell that idea. I recently came across an article that discusses some of the finer points of selling an idea, which are listed here:
2. Understand
your audience
Is your idea new?!
• Demonstrate the value of change,
build trust and encourage
Is your idea familiar?!
• Defend the value and show validity
3. Things to consider:
• What your idea does!
• The customer’s problem!
• The vision you’re selling
• Short-term goals!
• Midterm goals!
• Long-term goals
4. Layers of an idea
• What it does!
• The customer’s
problem!
• The vision you’re
selling
5. FEAR
• People could be afraid that a new
way of working or doing business
will be too disruptive and
unpredictable!
• Unclear outcomes pose a risk!
• Common fears include losing status
or money!
• While it can be a showstopper, if
harnessed properly fear can be a
major motivator