Mw2012 interactivity

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Bruce Wyman

The Permeability of Place : The Future of Interactivity, part of the Digital Strategies session at MW2012.

Educação Aperfeiçoamento pessoal Tecnologia

MCN MW Debate
If you need to specify a digital strategy,
you’ve already lost

Bruce Wyman & Rob Stein will now argue…

Thursday, April 12, 12

the permeability of place
The Future of Interactive Media

Bruce Wyman
bwyman@teufelkind.net
@bwyman

Thursday, April 12, 12

EVERY publishing
model is EVOLVING

Thursday, April 12, 12

UI & UX
are also EVOLVING

Thursday, April 12, 12

We’re really talking about
DIGITAL PRESENCE

Thursday, April 12, 12

Content vs Presentation vs Use

CREATORS
CONSTRUCTORS
CONSUMERS

Thursday, April 12, 12

Content will be Creators

PICKED APART

Thursday, April 12, 12

Metadata is more Creators

IMPORTANT

Thursday, April 12, 12

resistance is Creators

futile

Thursday, April 12, 12

embrace Creators

the change

Thursday, April 12, 12

data Consumers

is everywhere

Thursday, April 12, 12

objects Consumers

have meaning

Thursday, April 12, 12

devices Consumers

matter less

Thursday, April 12, 12

interactions Consumers

are everywhere

Thursday, April 12, 12

mobile is Consumers

personal

Thursday, April 12, 12

HCI is Constructors

on the rise

Thursday, April 12, 12

Integrate with Constructors

space

Thursday, April 12, 12

Design for Constructors

verbs

Thursday, April 12, 12

Create delightful Constructors

interactions

Thursday, April 12, 12

Understand the Constructors

differences
in similar things

Thursday, April 12, 12

HTML5 is only a Constructors

baseline

Thursday, April 12, 12

Make data Constructors

transportable

Thursday, April 12, 12

Users want to Constructors

share

Thursday, April 12, 12

These new experiences Constructors

are pan-platform

Thursday, April 12, 12

thanks

Bruce Wyman
bwyman@teufelkind.net
@bwyman

Thursday, April 12, 12

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Mw2012 interactivity

1. MCN MW Debate If you need to specify a digital strategy, you’ve already lost Bruce Wyman & Rob Stein will now argue… Thursday, April 12, 12

2. the permeability of place The Future of Interactive Media Bruce Wyman bwyman@teufelkind.net @bwyman Thursday, April 12, 12

3. EVERY publishing model is EVOLVING Thursday, April 12, 12

4. UI & UX are also EVOLVING Thursday, April 12, 12

5. We’re really talking about DIGITAL PRESENCE Thursday, April 12, 12

6. Content vs Presentation vs Use CREATORS CONSTRUCTORS CONSUMERS Thursday, April 12, 12

7. Creators Thursday, April 12, 12

8. Content will be Creators PICKED APART Thursday, April 12, 12

9. Metadata is more Creators IMPORTANT Thursday, April 12, 12

10. resistance is Creators futile Thursday, April 12, 12

11. embrace Creators the change Thursday, April 12, 12

12. Consumers Thursday, April 12, 12

13. data Consumers is everywhere Thursday, April 12, 12

14. objects Consumers have meaning Thursday, April 12, 12

15. devices Consumers matter less Thursday, April 12, 12

16. interactions Consumers are everywhere Thursday, April 12, 12

17. mobile is Consumers personal Thursday, April 12, 12

18. Constructors Thursday, April 12, 12

19. HCI is Constructors on the rise Thursday, April 12, 12

20. Integrate with Constructors space Thursday, April 12, 12

21. Design for Constructors verbs Thursday, April 12, 12

22. Create delightful Constructors interactions Thursday, April 12, 12

23. Understand the Constructors differences in similar things Thursday, April 12, 12

24. HTML5 is only a Constructors baseline Thursday, April 12, 12

25. Make data Constructors transportable Thursday, April 12, 12

26. Users want to Constructors share Thursday, April 12, 12

27. These new experiences Constructors are pan-platform Thursday, April 12, 12

28. interactions Constructors are the brand Thursday, April 12, 12

29. thanks Bruce Wyman bwyman@teufelkind.net @bwyman Thursday, April 12, 12

Mw2012 interactivity

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