2013 Digital Marketing Trends, including Google+, Facebook engagement, Mobile friendly websites. WSI stays on top of the latest trends so clients can benefit.

1. Bryce Miller
Digital Marketing Consultant
714-582-3789

3. “IT’S WORTH A GOOGLE”
3 KEY DIGITAL MARKETING TRENDS
BUSINESSES CAN’T AFFORD TO IGNORE

4. It’s Worth a Google!

5. The Google Jungle

6. 200 Google Panda/Penguin Updates-
©2012 RAM. All rights reserved.

7. 2013 Trends
1 3
Social Search – Mobile –
The New SEO Hijack Traffic
2
Facebook Envy

8. Social Search

9. So Many Social Networks
©2012 RAM. All rights reserved.

10. Google+

11. Google+
• Create an account on Google +
(Business Page)
• Populate it with your keywords
• Grow your ‘circle’ of fans
• +1 = Facebook Like
• Publish your postings on Google Plus

13. Facebook Envy

14. 80% of fans
Did you know
will NEVER visit back a
page once they’ve ‘liked’
you

15. Do You Engage?
It’s more about engagement…
Average number of fans that see a post Average number of fans that interact
16% 6%

16. Facebook Strategy

17. Build Engagement
1. Use Pictures (or videos) – have higher engagement
(180%)
2. Keep posts short (100 characters or less)
3. Post at ideal time for your fans
• Time 1:00 pm – 4:00 pm
• Thurs-Friday engagement highest
4. At the end of posts – ask users to like or comment on the
status
5. Ask questions. Use the poll feature.
6. Have fun. Post pictures and ask fans to leave the best
caption. Anything that will get users to participate
7. Pin your interesting posts.

18. Desktop vs Mobile

19. ©2012 RAM. All rights reserved.

20. Mobile
Less than1% of
all the websites
online are
Mobile
Friendly

21. Who We Are
What We Do
Bryce Miller- Digital Marketing Consultant
WSI Strategic Marketing
714-582-3789

22. Who is WSI?

23. About Us
• Provide advanced digital marketing solutions
• Businesses of all sizes and industries
• Our goal is to help businesses:
– Elevate their online brand reputation
– Generate more leads through the Internet
– Tap into new revenue opportunities
– Take their profit potentials to higher levels
• World’s largest network of Internet Consultants
• Service more than 80 countries internationally
• Corporate head office in Toronto, Canada

24. WSI Corporate Mission
To enhance the
profitability and growth
of
small and medium-sized businesses
by continuing as the global leader
and provider of Internet
Solutions.

25. Who is Bryce Miller?
• Owner-WSI Strategic Marketing
• Local, Independent, WSI Digital Marketing
Consultant
• CPA (not practicing)
• 25 Years Banking Experience
• Former Chief Administrative Officer of a
publically traded financial institution
• IT Management
• Controller
• Compliance Officer
• Operations Manager

26. My Mission Statement
To leverage WSI’s proven
processes and my
business experience
to make businesses more successful

27. How we do it…
WSI DIGITAL MARKETING
APPROACH

28. Three Core Strategies
Online Brand Online Prospect &
Online Lead
Credibility & Client
Generation
Exposure Communication

29. A Range of Powerful Services
Online Brand Online Prospect
Online Lead
Credibility & and Customer
Generation
Exposure Communication
 Paid Search (PPC)  Website  Customer E-mail
 Organic Search Development Communication
(SEO)  Landing Page  Prospect and Lead
 Social Media Development Nurturing E-Mail
Optimization and  Social Media Communication
Syndication Profile  Social Media
 Website Development Optimization &
Conversion  Reputation Syndication
Optimization Management

30. The Solution is an Income Producing Asset
• Understand organizational
needs
• Build a tailored solution
• Measure the results
• Continually improve the
results

31. What We Can Do
Develop Comprehensive Digital Marketing
Strategies
Build Websites – desktop, and mobile
Implement web tracking tools (“analytics”)
Optimize for search engines
Facebook Envy
Develop and execute paid search advertising
campaigns
Develop and execute digital banner and
content advertising campaigns
Create and manage social presence
Create and manage local presence

32. Other Services
• Competitor Analysis
• Webscan/Website Audit
• Online Reputation Management
• Enterprise Social Technology
• LinkedIn Training/Coaching
• --Coming Soon---Social Media Legal Audits

33. • Free Consultation and Webscan review of your
Website.
• 714-582-3789