Beverly Macy presented on using LinkedIn and personal branding for career success in the modern job market. She discussed how employers now look for passive candidates and rely on social media to find talent, requiring job seekers to establish an online personal brand. Her presentation provided tips on creating a polished LinkedIn profile, engaging with groups, gaining recommendations, searching for connections, and generating leads through LinkedIn to help attendees adapt to the current "talent economy".
4. ADAPT OR DIE
1998
“Why do we need web pages?”
2012
“Why do we need real-time social media?”
http://www.youtube.com/watch?v=fpMZbT1tx2o
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5. FIND AND BE FOUND
How will the perfect job
FIND YOU?
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6. A Virtual Trade Show
People you already know
People you want to know
People you should know
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7. LinkedIn Basics
Social Media community for Professionals
Approx. 160 million members in over 200 countries
A new member joins LinkedIn approximately every
second
Executives from all Fortune 500 companies are
LinkedIn members
Over 85% of recruiters use LinkedIn to find talent
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10. Employers Are Looking for Talent
Passive candidates need to be offered
opportunities which will allow them to change
the trajectory of their career
Raises the bar and makes employer branding
more important than ever before
Take employer brand to the sort of top talent
that should be working at their company
Employer branding means creating places where
candidates can discover your values, culture
and learn more about what it’s like to work at
your company from people in their network
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11. Will They Find YOU?
Building BRAND YOU
3.What are your attributes?
4.What brand are you trying to build?
5.Why?
6.Be Perceived as an Expert
7.Go niche
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12. Personal Branding Best Practices
Promotion:
2. Be Modest - What if I sound like I’m bragging?
3. Be Truthful - Awards, honors
4. Don’t oversell – State the facts. No blatant self-serving
“Toot Your Own Horn”
“Celebrate & Empower Your Dreams”
Tips:
Disengage yourself from YOU
Look at yourself as a valuable project
Create a plan
Engage a trusted colleague to proofread, comment
Do it! Make revisions as you go
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13. Personal Brand Presence
GOOGLE IT!
Twitter
Facebook
YouTube
Google +
Flickr
Blog
PitchEngine
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14. Benefits of LinkedIn
In the Presence of Decision Makers
Business Development, Sales & Lead Generation
Marketing
Career Management
Research People and Organizations
Competitive “Intel” gathering
Job Search & Recruiting
Grow Your Network
Arrange Face-to-Face Meetings
Organize and Extend Groups
Event Awareness
Increase SEO for your name or company
Manage the information that’s publicly available
about you as a professional
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16. Getting Started – Image Tips
§ Professional photo – Close Up
§ Consistent handles (names) across all social
platforms
§ Link everything!
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17. LinkedIn “Connections”
Extend a “digital handshake”
Make “Connections” with those you know and
don’t know
Interact with industry professionals
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19. LinkedIn Profile Tips
Use your real name Education
Craft a headline that Skills
accurately brands Accomplishments
you right now
Portfolio
Value Proposition
Projects
Post relevant and
Publications
timely information in
status updates SlideShare
presentations
Twitter handle
Link to blog
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21. Recommendations - Endorsements
• Ask for recommendations only:
– From people you know
– With whom you have worked
3. Craft personalized and customized requests
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22. LinkedIn Search – Power Tool
Use Search to gain
business intelligence
Valuable features
Finding potential:
Clients
Business partners
Hiring agents
Competitive
Information
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23. LinkedIn Groups
• Group search – First invite Connections from:
– College alumni
– Industry
– Professional Associations
• Free introductions among Group members
• Groups are
– Open- anyone can join
– Private (approved by Admin)
• Start a Group and discussion topic
• Comment on other Group
discussions>connections> prospects & leads
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27. 6 Ways to Generate Leads Via LinkedIn
1. Create a polished profile
2. Join LinkedIn Groups where your clients/customers
gather and participate, comments
3. Post relevant content on Groups
4. Create your own LinkedIn group and share relevant
content
5. Post questions, answers
6. Promote Events for Free!
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