Presentation from Actors Fund 7-26-2012

1. Branding Yourself Through
Social Networking
Presented by:
Beverly Macy
beverlymacy@gmail.com
@beverlymacy

2. Did you Know…
 Facebook is on track to reach 1
BILLION profiles in 2012. Currently
800M +
 ALL Fortune 500 Brands are on
Twitter
 Mommy bloggers make a difference
to advertisers and brands
 1 Tweet sparked $33M in donations
for Haiti Earthquake Relief
 Twitter can accurately predict movie
box office revenue
 Social Media is being called the new
Nielsen and CNN
 Dell has sold over $120M in used
equipment via Social Media
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Beverly Macy 310.860.4788 @beverlymacy

3. ADAPT OR DIE
1998
“Why do we need web pages?”
2012
“Why do we need real-time social media?”
http://www.youtube.com/watch?v=fpMZbT1tx2o
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4. Find and be found
4 Beverly Macy 310.860.4788 @beverlymacy

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6. Employers Are Looking for Talent
 Passive candidates need to be offered
opportunities which will allow them to change
the trajectory of their career
 Raises the bar and makes employer branding
more important than ever before
 Take employer brand to the sort of top talent
that should be working at their company
 Employer branding means creating places where
candidates can discover your values, culture
and learn more about what it’s like to work at
your company from people in their network
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7. How will the perfect job
FIND YOU?
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8. Your Personal Brand
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9. The Resume Is Dead
 Actually, it’s evolving
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10. What Is Social Media?
 First off, it’s SOCIAL – about people connecting
 NETWORKING
Long form communication to share content
 CONTENT COMMUNITIES
Share, comment on, organize, bookmark and collaborate together
 MICROBLOGGING
Short form communication to share content
 LOCATION BASED
Connect users and brands using geo-locating technology
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Beverly Macy 310.860.4788 @beverlymacy

11. Facebook
 900 Million Users – 155 Million + in the US
 Targeted user information including age, gender, location,
likes
 Average user has 130 friends; 8 new friends a day; 55 min
on the site per day
 Invited to 2 -3 events per month
 Facebook has a multiplier effect – IMPLIED TRUST
 Pages product, brand or business
 Contains basic information to the group or business page
such as links to company site, newsletter subscription
information and newsletter archives
 Place to post upcoming events including webinars,
conferences and other programs
 Develop engagement strategy
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Beverly Macy 310.860.4788 @beverlymacy

12. Speaking Twitter
 @ is your Twitter “Handle”
– @ Reply is directed to the person and visible to all
 DM is a Direct Message
– Private message between two who follow each
other
 RT is a ReTweet
 # Hashtag is a grouping of tweets around a
topic. # is searchable
 Tweet chat is a specified time to discuss a
topic using a # hashtag
 List – Compiled to group handles by topic
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Beverly Macy 310.860.4788 @beverlymacy

13. Set up a Blog
 Blogger, Tumblr, WordPress, and Squarespace
1. Pick a platform
2. Create an account
3. Set up the profile (what it’s about?)
4. Start writing!
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14. A Virtual Trade Show
 People you already know
 People you want to know
 People you should know
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15. LinkedIn Demographics
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16. Will They Find YOU?
Building BRAND YOU
1.What are your attributes?
2.What brand are you trying to build?
3.Why?
4.Be Perceived as an Expert
5.Go niche
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17. Personal Branding Best Practices
Promotion:
1. Be Modest - What if I sound like I’m bragging?
2. Be Truthful - Awards, honors
3. Don’t oversell – State the facts. No blatant self-serving
“Toot Your Own Horn”
“Celebrate & Empower Your Dreams”
Tips:
1. Disengage yourself from YOU
2. Look at yourself as a valuable project
3. Create a plan
4. Engage a trusted colleague to proofread, comment
5. Do it! Make revisions as you go
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18. Getting Started – Image Tips
1. Professional photo – Close Up
2. Consistent handles (names) across all social
platforms
3. Link everything!
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19. Personal Professional Profile
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20. LinkedIn Profile Tips
 Use your real name  Education
 Craft a headline that  Skills
accurately brands  Accomplishments
you right now
 Portfolio
 Value Proposition
 Projects
 Post relevant and
 Publications
timely information in
status updates  SlideShare
presentations
 Twitter handle
 Link to blog
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21. 5 Tips to A Memorable Personal
Brand
1. BRAND YOURSELF strategically
2. BRAND YOURSELF as a valued partner
3. BRAND YOURSELF as a communicator
4. BRAND YOURSELF by staying one step
ahead
5. BRAND YOURSELF as being socially
savvy
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22. Thank You!
 Embrace the Future
 Empower Brand “You"
 Lead the Way!
Beverly Macy
beverlymacy@gmail.com
@beverlymacy